Live blog: News updates - week of 20 December

In the news: CakeZone, Eros Now, Espirit India, ITC Charmis, Mirum India, Value 360 Communications

Dec 20, 2021 07:15:00 AM | Gallery | Campaign India Team

Value 360 Communications to handle PR duties for Extramarks

EdTech company Extramarks, has appointed Value 360 Communications as its PR and communications partner. The mandate will comprise the brand’s overall strategic communication support for brand building, awareness campaigns, marketing partnerships, product launches, events, and other PR-first activities. The account will be handled by the agency’s New Delhi office.


Eros Now partners with Global Networks Infocom 


Eros Now has announced that it has partnered with Global Networks Infocom. With this association, the OTT platforms movie library with over 12,000 digital titles, premium original episodic series, music videos will be available to the GNI customer base across India. 


Kiara Advani for ITC Charmis

Skincare brand ITC Charmis, has appointed actor Kiara Advani as its brand ambassador. Advani will promote the brand’s Deep Radiance product range amongst the masses. 

CakeZone signs Megha Akash as brand ambassador

CakeZone, the dessert brand from the house, has announced actor Megha Akash as brand ambassador for 2022. The brand was launched by Curefoods India as part of its strategy to disrupt the online bakery market in the country.


Esprit India gets Ananya Panday 

Espirit India, part of the AP Group, has appointed actor Ananya Panday as brand ambassador. Panday will be promoting the brand’s new collection of watches that are tailored as per the need of Indian customers. 


GRT Jewellers gets Mirum India 


Mirum India has won the marketing automation mandate for GRT Jewellers. The digital agency will be responsible for the brand's multiple products under the Salesforce marketing cloud stack.