Campaign India Team
May 29, 2023

Ananya Panday takes her fashion to new heights with Amazon

Watch the films here

Amazon India has rolled out a campaign '#HarPalFashionable' (stay fashionable every moment) featuring actor Ananya Panday to showcase its range of fashion offerings and the convenience of online shopping. 

 

The films through Panday highlight the essence of staying fashionable at every moment. Through Panday, the first two film aims to take on the perception that Amazon isn't a destination to shop fashion and beauty products. The third film is for Amazon's 'Wardrobe Refresh Sale'.

 

 

 

 

Source:
Campaign India

Related Articles

Just Published

44 minutes ago

Can Netflix scale its advertising business?

In the coming year, when Netflix's user growth slows down as most predict, increasing ad revenue will become even more crucial. Campaign explores how the streaming giant plans to scale its advertising business.

47 minutes ago

What the Microsoft-CrowdStrike outage means for ...

Friday's global outage disrupted critical infrastructure such as airports and healthcare systems, bringing entire industries to a standstill. So, how will this crisis impact the reputation of the brands involved?

1 hour ago

Community building is the key to engaging modern ...

Nailing digital marketing through community building hinges on genuinely connecting with your audience; turning regular customers into enthusiastic brand champions.

2 hours ago

BEI Confluence bets big on technology, preps for IPO

Advertising veteran Tapas Gupta talks about BEI Confluence's next growth phase, gearing up to go public, stepping down from day-to-day operations and handing over the reins of the agency to its new leadership.