Campaign India Team
Jul 19, 2021

Live blog: News updates - week of 19 July

In the news: Duroflex, GJEPC, Ikea, Khyathi, Lead, Vigor Media

GJEPC unveils refreshed brand identity
The Gem and Jewellery Export Promotion Council (GJEPC) has refreshed its brand identity. With this, the brand is looking to position India as a unique destination for gems and jewellery. Alok Nanda Communications (ANC) has conceptualised the new visual identity for the brand. 
Duroflex signs up Alia Bhatt 
Sleep solutions provider Duroflex has announced Alia Bhatt as its first-ever brand ambassador. The brand will soon launch an advertising campaign with Bhatt through which it inspires India to 'sleep better'.
Ingka Group (Ikea) hires Dhruti Kapadia Krishnan as GBO global communications partner
Dhruti Kapadia Krishnan has joined the Ingka Group (which owns the Ikea brand) as GBO (global business operations) global communications partner. She will be based in Bengaluru and will be responsible for strategic and change management communications. She is also tasked with curating and implementing business-driven communication and campaigns for GBO.
The Westin Pushkar Resort and Spa appoints Khyathi 
Khyathi has bagged the social media and public relations mandate of The Westin Pushkar Resort and Spa. As part of the mandate, the agency will be working on social media management and media communications to promote its offerings and services. 
Lead School rebrands
Lead School, an edtech player in the K-12 segment, has rebranded itself as Lead. The aim of the rebrand is that it evolves from a chain of schools to a brand that helps transform traditional schools with solutions. The rebrand also consists of a new logo.
Vigor Media bags Modair's global mandate
Vigor Media Worldwide has won the global marketing and communication mandate for Modair, an adventure travel companies that specialises in activities like adventure flying,cockpit flying and sky-diving. The account was won following a multi-agency pitch. The mandate for Modair will be handled by the Delhi-NCR office along with global associates across Singapore, London, Australia and the Middle East.
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