Campaign India Team
Jan 17, 2022

Live blog: News updates - week of 17 January

In the news: Bzinga, KnowledgeHut, Miami Ad School, Onsurity, WATConsult, WinZO

WATConsult to handle ORM and digital listening for Licious
 
WATConsult has won the ORM (Online Reputation Management) and digital listening duties for Licious. As per the mandate, the agency will monitor, listen and respond to the brand’s queries, as well as report to users online. Apart from the regular social media channels, it will also manage the brand’s app reviews, Google My Business reviews, blogs, news and public websites and handle its crisis management. The account was won post a multi-agency pitch and will be serviced by WATConsult’s Mumbai office.
 
 
KnowledgeHut appoints Shauvik Ghosh as head of public relations and corporate communications

 

KnowledgeHut has announced the appointment of Shauvik Ghosh as head of public relations and corporate communication. With this association, Ghosh will be responsible for driving awareness, establishing the brand's stature and curating an effective communication narrative. He will report to Ashish Kumar, head of product, growth, Knowledgehut and Subramanyam Reddy, CEO, Knowledgehut.

 

Onsurity appoints Asleen Madhok as head of public relations and corporate communications

 

Onsurity has announced the appointment of Asleen Madhok as head of public relations and corporate communications. With this mandate, Madhok will be responsible for expanding the healthcare benefits through the brand's growing digital presence and strives to work towards social security for gig workers.

 

WinZO gets CarryMinati

 

WinZO has announced the appointment of youtuber, CarryMinati as its brand ambassador. With this association, he will co-create relatable gaming-centric content, social media content and integrate the brand in his streaming videos.

 

Bzinga gets Samir Gupta as chief business officer
 
Ecommerce inverse auction platform, Bzinga has announced the appointment of Samir Gupta as chief business officer. He will oversee the platform’s business growth, product, technology and capital allocation. Gupta will also implement the company’s brand positioning and deliver to the customer experience by building an inclusive and entrepreneurial culture across teams.
 
Miami Ad School appoints Neha Mishra as Mumbai dean 
 
Miami Ad School, Mumbai, has announced the appointment of Neha Mishra as its new dean. 
Prior to this, Mishra was a professor at a B-school, where she taught the process of design thinking.
 
Source:
Campaign India