Live blog: News updates - week of 12 July

VingaJoy onboards Jacqueline Fernandez as brand ambassador

 

VingaJoy, the lifestyle consumer electronics products manufacturer, has appointed Jacqueline Fernandez as brand ambassador. The collaboration is aimed at creating increased brand awareness with respect to the young consumer base. 

 

Pooja Hegde for pTron

 

pTron, a digital lifestyle and audio accessories brand, has signed a one-year endorsement deal with actor Pooja Hegde. Hegde will feature in pTron’s creative projects and will be a part of launches, promotions, and brand communication.

 

Naveen Soni joins Emcure Pharmaceuticals as director – corporate communications and PR

 

Emcure Pharmaceuticals has appointed Naveen Soni as director – corporate communications and public relations. Soni comes with over two decades of experience in corporate communications, strategic business advocacy, marketing, and business journalism. He has also worked UPL, Welspun Group, Wadia Group, Hubtown, and PUG India.

 

GreatWhite gets Tiger Shroff

 

GreatWhite Global, an electrical wiring devices company, has announced the appointment of Tiger Shroff as brand ambassador. Shroff features in the brand's new marketing campaign that has been released. 

 

Zolo, a co-living brand, has appointed Rishi Sharma as chief marketing officer. He moves from Aditya Birla Group where he was head - digital marketing.