Campaign India Team
May 11, 2021

Live blog: News updates - week of 10 May

In the news: BridgeLabz, Fast&Up, Garmin India, Hungama Play, OK Play

Varun Dhawan partners with Fast&Up on India's health mission

Nutrition brand Fast&Up has partnered with actor Varun Dhawan. They will work together on several health and nutrition initiatives, including a campaign supporting India’s frontliners.

Garmin India appoints Mandira Bedi as brand ambassador 

Garmin India has appointed Mandira Bedi as its brand ambassador. Bedi will be promoting Garmin’s smartwatches and accessories across print, television, online, and on social media platforms.
 
Meraqi Digital to handle digital marketing duties for OK Play
 
Meraqi Digital has bagged the digital marketing mandate for toy brand, OK Play. The agency will be responsible for managing the brand’s digital properties, including its website, social media platforms, along with SEO, SEM and media buying.

BridgeLabz appoints R Ashwin as its brand ambassador

BridegLabz has announced the appointment of Ravichandran Ashwin as brand ambassador. Ashwin will represent the brand in various capacities, including the social impact support it seeks, to help engineers become a part of the new-age digital technology workforce. 

Hungama Play partners with Evoke International in Sri Lanka
 
Hungama Play, a video on demand platform, has announced a partnership with Evoke International to strengthen its presence in Sri Lanka. Hungama Play now offers its users in Sri Lanka over 200 movies in local languages like Sinhala and Tamil. Besides Sri Lankan movies, the library also consists of English, Hindi, Tamil and Telugu language films.
 
 
Source:
Campaign India

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