Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Only 100 million of India's 547 million OTT users are paying subscribers: Ormax report

1 Only 100 million of India's 547 million OTT users are paying subscribers: Ormax report

JioStar unveils JioHotstar, merging JioCinema and Disney+ Hotstar

2 JioStar unveils JioHotstar, merging JioCinema and Disney+ Hotstar

Googlies on Google: A curiosity-driven game for search

3 Googlies on Google: A curiosity-driven game for search

India 2030: Middle class majority to fuel shift to experience-led spending

4 India 2030: Middle class majority to fuel shift to experience-led spending

Kia's Sonet embarks on a journey of uncharted thrill

5 Kia's Sonet embarks on a journey of uncharted thrill

Can sound make you taste spice? 7UP thinks so

6 Can sound make you taste spice? 7UP thinks so

FCB India goes solo in WARC’s Global Good parade

7 FCB India goes solo in WARC’s Global Good parade

Shaadi, skins and synergy: BGMI’s campaign ups the game

8 Shaadi, skins and synergy: BGMI’s campaign ups the game

Omnicom CEO John Wren dismisses speculation about Omnicom-IPG deal leading to client attrition

9 Omnicom CEO John Wren dismisses speculation about Omnicom-IPG deal leading to client attrition

Beyond the follower count: When influence meets due diligence

10 Beyond the follower count: When influence meets due diligence

Related Articles

IAA announces Knowledge Conclave on ‘Emerging Agencies’
Advertising
Oct 24, 2013
Campaign India Team

IAA announces Knowledge Conclave on ‘Emerging Agencies’

IAA Knowledge Conclave: 'People fail because they look to ape competition’
Advertising
Oct 30, 2013
Campaign India Team

IAA Knowledge Conclave: 'People fail because they ...

IAA Knowledge Conclave: ‘Never allow fear to set in; it multiplies with each passing moment’ - Subhash Chandra
Advertising
Oct 28, 2013
Campaign India Team

IAA Knowledge Conclave: ‘Never allow fear to set ...

IAA Knowledge Conclave: CVL Srinvas' five big waves
Advertising
Oct 28, 2013
Campaign India Team

IAA Knowledge Conclave: CVL Srinvas' five big waves

Just Published

Magnite upgrades SpringServe video platform
Advertising
2 days ago
Campaign India Team

Magnite upgrades SpringServe video platform

The platform now combines its ad server and SSP to enhance programmatic efficiency for CTV and OTT players.

How ASICS India is turning footprints into funnel metrics
Advertising
2 days ago
Vinita Bhatia

How ASICS India is turning footprints into funnel ...

From gait scans to geo-targeted ads, the sporting goods group laces together tech, retail, and events to chase India’s growing base of runners.

M&A deals continued to decline in 2024: COMVergence
Research and Rankings
2 days ago
Ravi Balakrishnan

M&A deals continued to decline in 2024: COMVergence

Even as overall dealmaking declines, certain sectors such as ecommerce continue to be a major draw.

Personalisation gives 40% higher conversion to brands: Study
Advertising
2 days ago
Campaign India Team

Personalisation gives 40% higher conversion to ...

India sees 163% revenue growth from contextual marketing campaigns in 2024, according to WebEngage trends report.