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The first edition of the International Advertising Association (IAA) India Chapter's 'IAA Conversations' featured spiritual guru Sadhguru Jaggi Vasudev and Ogilvy & Mather's executive chairman India and creative head South Asia, Piyush Pandey. The inaugural edition was hosted on 6 January in Mumbai. The event also saw the launch of Vasudev's book, 'Three Truths Of Well Being'.
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