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From cookies to clicks: ITC Foods’ multi-speed marketing play

1 From cookies to clicks: ITC Foods’ multi-speed marketing play

Cannes Lions 2025: India adds two bronze Lions on day 4, waits for the gold rush

2 Cannes Lions 2025: India adds two bronze Lions on day 4, waits for the gold rush

Googlies on Google: A curiosity-driven game for search

3 Googlies on Google: A curiosity-driven game for search

Nostalgia sells, but only when it’s designed to remember

4 Nostalgia sells, but only when it’s designed to remember

Adobe launches ad making tool for small businesses

5 Adobe launches ad making tool for small businesses

Kia's Sonet embarks on a journey of uncharted thrill

6 Kia's Sonet embarks on a journey of uncharted thrill

JioStar unveils JioHotstar, merging JioCinema and Disney+ Hotstar

7 JioStar unveils JioHotstar, merging JioCinema and Disney+ Hotstar

RCB’s brand value to cross $140 million: Qoruz

8 RCB’s brand value to cross $140 million: Qoruz

Brands unveil purposeful campaigns promoting green initiatives

9 Brands unveil purposeful campaigns promoting green initiatives

Kuku FM launches Kuku TV targeted at mobile-first viewers

10 Kuku FM launches Kuku TV targeted at mobile-first viewers

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Cannes Lions 2025: India adds two bronze Lions on day 4, waits for the gold rush
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18 hours ago
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Cannes Lions 2025: India adds two bronze Lions on ...

Day four at Cannes Lions 2025 saw modest wins for India in 'Brand Experience & Activation', while top honours remain up for grabs.

Meta expands Advantage+ with Gen AI ad creativity tools for advertisers
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20 hours ago
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Meta has enhanced its Advantage+ advertising platform with new generative AI tools designed to help advertisers create personalised, brand-consistent ads at scale.

Reddit launches two AI advertising tools to usher in new era of community marketing
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Unveiled at Cannes Lions 2025, Reddit’s AI-powered tools are designed to help brands tap into the power of community conversations and real-time insights.

Emotional marketing: Connecting with customers on a deeper level
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23 hours ago
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Emotional marketing: Connecting with customers on a ...

As the marketing landscape evolves, brands that prioritise emotional connections will find themselves at the forefront of consumer preference, says The Marcom Avenue founder and director.