Dec 22, 2014
Images from Comstrat 2014
Comstrat 2014, the annual case study competition for communication strategy conceived by the FCB Ulka Group took place on 20 December at the KJ Somaiya Institute of Management. The host college was adjudged the winner. IIT Kharagpur bagged the first runner-up position followed by Jamnalal Bajaj Institute of Management Studies. Other shortlists who presented their case studies at the event were MICA, Symbiosis Institute of Media and Communication and IIM Indore.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
Related Articles
Advertising
Dec 22, 2014
Comstrat 2014: Team KJ Somaiya shines again
Media
Aug 26, 2009
Starcom launches marcom training programme
Just Published
Advertising
15 hours ago
Attention, not viewability, drives impact: ...
As marketers move beyond viewability as a proxy for effectiveness, a new global study from mCanvas and Lumen Research offers fresh evidence for the industry’s growing focus on attention metrics. The meta-analysis, conducted across 110 campaigns in 19 categories and nine markets, reports a strong correlation between higher Attention Per Mille (APM) and improved downstream outcomes such as CTR, recall, and purchase intent.
Media
16 hours ago
YouTube's Big India Push: AI Tools Meet Education ...
YouTube held its annual Impact Summit in New Delhi last week, and the announcements weren't just about views or subscribers. The company rolled out AI tools, forged partnerships with educational institutions, and dropped some numbers that paint a picture of just how embedded the platform has become in India's economy.
Advertising
19 hours ago
WhatsApp slows down to show what distance feels like
A near 10-minute film turns everyday voice notes into a rural love story, offering a fresh lens on long-distance relationships in India.
.png&h=268&w=401&q=100&v=20250320&c=1)
Opinion
19 hours ago
While rivals look outward, WPP is consumed by its ...
WPP grapples with an inherited “failure of modern corporate governance,” Darren Woolley writes. Cindy Rose must now prove that the next chapter rests on integrity rather than growth at any cost.
