Images from Comstrat 2014
Comstrat 2014, the annual case study competition for communication strategy conceived by the FCB Ulka Group took place on 20 December at the KJ Somaiya Institute of Management. The host college was adjudged the winner. IIT Kharagpur bagged the first runner-up position followed by Jamnalal Bajaj Institute of Management Studies. Other shortlists who presented their case studies at the event were MICA, Symbiosis Institute of Media and Communication and IIM Indore.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
Just Published
Cannes Lions responds to criticism regarding ...
Dom Hyams, global client director at Purple Goat Agency, was unable to access the stage via the usual route.
Emotion sells, but at what cost?
From teary posts to trending causes, marketers now trade in emotion. But in the attention economy, Interbrand India and South Asia’s CEO wonders where's the line between impact and exploitation?
Aalap Desai: Collaboration and celebration are key ...
tgthr.’s co-founder and chief creative officer reveals the secrets to winning ideas, the untapped power of Indian narratives, and why Cannes Homecoming signals a new era of collective recognition.
Cannes Lions 2025 rocked by multiple controversies ...
A week after the festival closed, São Paulo-based DM9, part of the DDB network, withdrew three award-winning campaigns. Meanwhile, LePub’s New Balance case is under fire for unverifiable claims, and a Budweiser campaign by Africa Creative is facing criticism for skirting music licensing rules.