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McCann Worldgroup India retained the 'Agency of the Year' accolade at the Effies 2019 award ceremony hosted on 11 January in Mumbai on a night which also saw HUL win the 'client of the year'
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Sweeping Omnicom shake-up will scrap three storied creative networks—DDB, FCB and MullenLowe.
Shorter attention spans have transformed the way content is being consumed and the brands are paying attention.
Sobhani is currently president and global chief creative officer at DDB Worldwide.
Move comes after Omnicom acquired IPG last week.