Campaign India Team
Jun 16, 2020

Saregama Carvaan equates the lockdown to a summer vacation for the elders

Watch the film conceptualised by The Womb here

Saregama has launched a campaign which positions its Carvaan as a companion for the elderly during the pandemic.
Conceptualised by The Womb, the film equates the lockdown to the summer vacations. Back then, parents would buy video games for children to get rid of their boredom. 
It urges those children to now return the favour by getting their parents, who cannot leave the house, a Saregama Carvaan to get rid of their boredom during their 'summer vacation'.
The film also announces that deliveries for the Carvaan have resumed.    
Campaign India

Related Articles

Just Published

41 minutes ago

Live blog: News updates - week of 14 June

In the news: Audi, Mylab, Skoda Auto Volkswagen

55 minutes ago

Blog: A celebrity's personal morality is not a ...

Consumers are getting discerning enough to separate the chaff from the grain, says the author

58 minutes ago

Global ad market seen surging to new highs this year

Magna global advertising forecast predicts a record 13.5% rise in ad spend in 2021 to all-time high of $657 billion, led by strong gains in the UK, China and US

1 hour ago

Adventures of Baldy and Beardy

Baldy and Beardy, an advertising duo that comprises a writer who is sarcastic and brave on social media, and his partner, a gifted artist, continue sharing their adventures with Campaign India