Saregama Carvaan equates the lockdown to a summer vacation for the elders

Saregama has launched a campaign which positions its Carvaan as a companion for the elderly during the pandemic.

 

Conceptualised by The Womb, the film equates the lockdown to the summer vacations. Back then, parents would buy video games for children to get rid of their boredom. 

 

It urges those children to now return the favour by getting their parents, who cannot leave the house, a Saregama Carvaan to get rid of their boredom during their 'summer vacation'.

 

The film also announces that deliveries for the Carvaan have resumed.