Campaign India Team
Jun 16, 2020

Saregama Carvaan equates the lockdown to a summer vacation for the elders

Watch the film conceptualised by The Womb here

Saregama has launched a campaign which positions its Carvaan as a companion for the elderly during the pandemic.
Conceptualised by The Womb, the film equates the lockdown to the summer vacations. Back then, parents would buy video games for children to get rid of their boredom. 
It urges those children to now return the favour by getting their parents, who cannot leave the house, a Saregama Carvaan to get rid of their boredom during their 'summer vacation'.
The film also announces that deliveries for the Carvaan have resumed.    
Campaign India

Related Articles

Just Published

1 day ago

Opinion: Catching up with the crumbling cookie

The author states what he believes would be the impact of Google's latest move on consumers, brand advertisers, publishers, tech providers, agencies and the overall digital marketing ecosystem

2 days ago

Facebook clicks with millions of consumers across ...

Watch the film conceptualised by Taproot Dentsu here

2 days ago

Slice takes on rivals as Katrina Kaif gets fan to ...

Watch the film conceptualised by Wunderman Thompson

2 days ago

Creative and media deliver 'stronger performance' ...

Organic revenue decline of 7.5% in the last quarter of 2020 puts Havas in the middle of the holding companies to have reported so far