Saregama has rolled out the latest campaign for the Carvaan.
Conceptualised by The Womb, the emotional film shows the story of a boy gifting his father a Carvaan as a thank you present.
Kumar Ajit, vice president, Saregama India, said, “As awareness of Carvaan as a product grows, we now wanted to build in a compelling emotional motive for all young Indians to express their gratitude towards the people who have made some impact in their life. #ThankYou is the simplest expression but most often than not a difficult one to express. With Saregama Carvaan, we want to bridge this gap between the generations. We urge people to say #ThankYou to the people who matter, who have made difference in their lives. The time is right to gift Carvaan not just for its 5,000 songs and other great features, but also for the emotional heft it carries.”
Navin Talreja, founding partner, The Womb, said, “We felt Saregama Carvaan could be the perfect carrier of such an expression for the young generation. We want to make Carvaan as synonymous with saying ‘thank you’, as a red rose is for love. The launch film is the first in a series of communication and activation initiatives we will take to seep the message deep into Indian psyche. We’ve started off with a typical and traditional Indian father-son relationship – filled with respect and distance. And how Carvaan can help in a small way to bridge such relationship gaps.”