Campaign India Team
Jan 12, 2019

Effies 2019: McCann retains 'agency of the year', HUL is 'client of the year'

Ogilvy wins Grand Effie for Fevikwik

Effies 2019: McCann retains 'agency of the year', HUL is 'client of the year'
McCann Worldgroup India retained the 'agency of the year' accolade at The Advertising Club organised Effies 2019 which were held in Mumbai on 11 January.
 
The agency won a total of 39 metals (six Gold, 14 Silver and 19 Bronze). Four Gold wins came for Ikea while two were for Paytm. 
 
Ogilvy won the Grand Effie for 'Getting the fixer at home to fix more' for Fevikwik. It also won a further 28 metals which included four Gold, 13 Silver and 11 Bronze. The Gold wins came for Vodafone (two), Brooke Bond Red Label and Hamam.
 
DDB Mudra won a total of 11 metals including three Gold. Two of the Gold wins came for Stayfree while the other was for Hotstar. It also won two Silver and six Bronze. 
 
The Womb won four Gold, two Silver and three Bronze Effies. The Gold wins came for Saregama Carvaan.
 
FCB Ulka and TBWA India won two Gold each for  'Sindoor-Khela - No Conditions Apply' and 'Blink to Speak' respectively. 
 
Rediffusion Brand Solutions (The time travelling truck), HUL (Giving fight against dirt a karmic perspective), Titan Company (Before Happily Ever After) also won a Gold each on the night.
 
Vikram Sakhuja, president, The Advertising Club and chairperson, Effies, said, “Effies continues to have a place off pride and eminence in the life of every marketeer and advertiser. Winning an Effie is a career milestone and is reflective of the campaign’s innovation, execution efficiency and communication impact. The focus for us at the Effies is to reward and recognise brand stories that have strength of idea and have showcased effectiveness, scalability and contributed significantly to brand and the categories communication and growth agenda.”
 
Mitrajit Bhattacharya, co–chairperson, Effies, added, “The Effies 2019 has continued to witness significant representation and support from industry leaders and media mavens. The awards this year saw as many as 283 leaders, including 137 Clients, 105 Planning/ Agency Heads, 15 Media Professionals and 26 Specialists who adjudged the awards across Mumbai, Delhi and Bengaluru, ensuring inclusivity and substantial category representation. The awards have year on year evolved to include new categories and represent new genres basis changing industry ecosystems, ensuring that the awards continue to stay relevant and pertinent.”
 
EFFIE 2019 : RESULTS
1. Products : Cosmetics and toiletries, personal hygiene
No. Entrant Brand Name Campaign Title Client Name G/S/B/F  
1 Mindshare India Lifebuoy The Adaptive Data Lighthouse: Activating Infection Alert System in Rural India Hindustan Unilever Limited SILVER  
2 Ogilvy India Group
Contributing Agency 1 : Mindshare India
Contributing Agency 2 : Rapport Advertising Pvt. Ltd.
Hamam Helping a braver generation #GoSafeOutside Hindustan Unilever Limited SILVER  
3 DDB Mudra Group STAYFREE IT'S MY TIME, PERIOD Johnson & Johnson Limited BRONZE  
4 McCann Worldgroup India  Harpic Making India Toilet Proud Reckitt Benckiser India BRONZE  
5 DDB Mudra Group Clean & Clear Teen skin? Always on teen minds! Johnson & Johnson Limited FINALIST  
6 Leo Burnett Group Whisper Sit Improper Procter & Gamble Hygiene & Health Care Limited FINALIST  
             
2. Products : Beverages and drinks
No. Entrant Brand Name Campaign Title Client Name G/S/B/F  
1 McCann Worldgroup India  Coca-Cola Putting a Coca-Cola bottle in the middle of India's relationships Coca-Cola India Pvt. Ltd. SILVER  
2 Ogilvy India Group Cadbury Bournvita Bournvita: Building inner strength beyond school season Mondelez India Foods Ltd. BRONZE  
3 McCann Worldgroup India Nescafe Making strong coffee the new rite of passage for Indian Teens Nestle India Ltd. BRONZE  
4 Ogilvy India Group Cadbury Bournvita Bournvita: The Exam Sale Mondelez India Foods Ltd. BRONZE  
5 Leo Burnett Group Fanta, Limca & Sprite PiPa Coca-Cola India Pvt. Ltd. FINALIST  
             
3. Products : Confectionary and food
No. Entrant Brand Name Campaign Title Client Name G/S/B/F  
1 McCann Worldgroup India Saffola Measuring heart health in inches Marico Limited SILVER  
2 BBDO INDIA PEDIGREE SHARE YOUR LOVE NOT YOUR FOOD MARS INTERNATIONAL INDIA PRIVATE LIMITED SILVER  
3 Ogilvy India Group Cadbury Dairy Milk Kuch Achha Ho Jaaye, Kuch Meetha Ho Jaaye (Let Something Good Happen, Let Something Sweet Happen) Mondelez India Foods Ltd. FINALIST  
             
4. Products : Others
No. Entrant Brand Name Campaign Title Client Name G/S/B/F  
1 BBDO INDIA
Contributing Agency 1 : EDELMAN
Contributing Agency 2 : PHD MEDIA
ALL OUT STAND BY TOUGH MOMS SC JOHNSON SILVER  
2 J. Walter Thompson EZEE Looking New Made Ezee Godrej Consumer Products Ltd. BRONZE  
3 Mindshare India RIN RIN JAL SAMRUDDH Hindustan Unilever Limited BRONZE  
4 Hindustan Unilever Limited
Contributing Agency 1 : Edelman India
Contributing Agency 2 : Jack In The Box
Surf Excel Haar ko Harao - When losers end up winners Hindustan Unilever Limited BRONZE  
5 McCann Worldgroup India Maharashtra Dyslexia Association DYSLEXIA Maharashtra Dyslexia Association BRONZE  
6 Ogilvy India Group
Contributing Agency 1 : 22Feet Tribal Worldwide Private Limited
Contributing Agency 2 : Edelman India Pvt. Ltd.
Titan Raga Setting a new time for women's watches Titan Company Limited BRONZE  
7 Hindustan Unilever Limited VIM FROM DEGREASING TO DEODORIZING Hindustan Unilever Limited FINALIST  
8 DDB Mudra Group PUMA CELEBRATING INDIA'S STREETS BY WALKING IN ITS SHOES PUMA Sports India Pvt. Ltd. FINALIST  
9 DDB Mudra Group PUMA x One8 PUMA one8 - Playing your way to fitness PUMA Sports India Pvt. Ltd. FINALIST  
10 Hindustan Unilever Limited Wheel 2-in-1 Turning the Wheel of Fortune Hindustan Unilever Limited FINALIST  
             
5. Durables : Automobiles and auto parts, two wheelers and auto related
No. Entrant Brand Name Campaign Title Client Name G/S/B/F  
1 Rediffusion TATA ACE GOLD THE TIME TRAVELLING TRUCK TATA Motors Limited GOLD  
2 Ogilvy India Group
Contributing Agency 1 : Mindshare
Contributing Agency 2 : Creation: Open Minds
Castrol Extending the life of the real engine of the truck - The trucker Castrol India Ltd. SILVER  
3 GTB India Ford India- Ford Freestyle How Ford created a new crossover category with Ford Freestyle in India FORD INDIA PRIVATE LIMITED FINALIST  
4 Ogilvy India Group Bajaj Pulsar Return of the 'Stunt' King Bajaj Auto Limited FINALIST  
5 Ogilvy India Group CEAT Encouraging car owners to pay less attention to their tyres Ceat Limited FINALIST  
6 McCann Worldgroup India TVS Apache RR 310 PureRacecraft TVS Motor Company FINALIST  
7 J. Walter Thompson Hero Super Splendor "Surprise" Hero MotoCorp Ltd. FINALIST  
             
6. Durables : Electronic goods
No. Entrant Brand Name Campaign Title Client Name G/S/B/F  
1 The Womb Communications LLP Saregama Carvaan Saregama Carvaan Saregama India Ltd. GOLD  
2 McCann Worldgroup India AO Smith Branding a bathroom commodity A.O.Smith BRONZE  
3 Ogilvy India Group Voltas Air Conditioners Chain ki neend Voltas Limited FINALIST  
4 The Womb Communications LLP Honeywell Air Purifier Honeywell Launch Honeywell International India Pvt. Ltd. FINALIST  
5 TBWA INDIA PVT. LTD.
Contributing Agency 1 : Edelman Digital
Contributing Agency 2 : PHD media
HP Back to College #KARKEDEKH Hewlett Packard Enterprise India Private Limited FINALIST  
6 Ogilvy India Group VIVO Mobile India Private Limited How Vivo made the nation smile and buy VIVO Mobile India Private Limited FINALIST  
             
7. Durables : Others
No. Entrant Brand Name Campaign Title Client Name G/S/B/F  
1 McCann Worldgroup India IKEA What an Ikea Sirji IKEA PVT. LTD. GOLD  
2 Titan Company Ltd. Tanishq Rivaah Before Happily Ever After Titan Company Limited GOLD  
3 Sideways Consulting LLP Fevicol Project Bond Pidilite Industries Limited BRONZE  
4 Havells India Limited Havells 5th Wall - Ceiling Art Havells India Limited BRONZE  
5 Sideways Consulting LLP Borosil Glass Works Ltd. Every Day Made Better Borosil Glass Works Ltd. FINALIST  
6 Contract Advertising India Pvt. Ltd.  Orient Aero Series Fans Creating Noise with Silence! Orient Electric (A division of Orient paper & industries Ltd.) FINALIST  
7 DENTSU IMPACT PRIVATE LIMITED IKEA I-KYA to IKEA IKEA India Pvt. Ltd. FINALIST  
8 BBH Communications India Pvt. Ltd. Havells India Ltd Havells RO Water Purifier-Because all ROs are not created equal Havells India Limited FINALIST  
             
8. Services : Telecom and related products
No. Entrant Brand Name Campaign Title Client Name G/S/B/F  
1 Ogilvy India Group Vodafone India Telecom tech to fight sexual harassment - Vodafone Sakhi Vodafone India Limited BRONZE  
2 Ogilvy India Group Vodafone India How many pugs does it take to make India's most loved network? 101 - Vodafone Stronger Together Vodafone India Limited FINALIST  
3 Ogilvy India Group Vodafone India Vishy and Vodafone checkmate the competition Vodafone India Limited FINALIST  
4 Taproot Dentsu India Communication Pvt. Ltd. Bharti Airtel Ltd. Airtel TV Airtel FINALIST  
5 Ogilvy India Group Vodafone India Help has new heroes - Differentiating in a commoditized category Vodafone India Limited FINALIST  
             
9. Services : Financial Services
No. Entrant Brand Name Campaign Title Client Name G/S/B/F  
1 McCann Worldgroup India Paytm Paytm UPI -How Paytm Beat Paytm One97 Communication Limited BRONZE  
2 Cartwheel Creative Consultancy Pvt. Ltd. Kotak 811 #IndiaInvited Kotak Mahindra Bank Limited FINALIST  
3 McCann Worldgroup India IDFC Bank How a new bank, solved an age old problem IDFC FINALIST  
4 McCann Worldgroup India IDFC Bank Don't get played by your bank IDFC FINALIST  
5 McCann Worldgroup India MASTERCARD ACCESS CARD TO BETTER LIVING MASTERCARD INDIA SERVICES PVT. LTD. FINALIST  
             
10. Services : Media & Entertainment Companies
No. Entrant Brand Name Campaign Title Client Name G/S/B/F  
1 Publicis Communications Private Limited Zee TV The Great Indian Middle Class Awakening Zee Entertainment Enterprises Ltd. FINALIST  
2 Star India Pvt. Ltd. VIVO IPL VIVO IPL reimagined – Best v Best delivers the best ever results Star India Pvt. Ltd. FINALIST  
3 TOASTER INDIA PRIVATE LIMITED Google Photos The Lost Box Google India Pvt. Ltd. FINALIST  
             
11. Services : Others
No. Entrant Brand Name Campaign Title Client Name G/S/B/F  
1 McCann Worldgroup India NSDC-Skill India Pitching Skills against the stars National Skill Development Corporation BRONZE  
2 BBH Communications India Pvt. Ltd. Bookmyshow How a movie ticketing app won fan love by joining their favorite conversations. Big Tree Entertainment Pvt. Ltd. BRONZE  
3 McCann Worldgroup India Incredible India From the Incredible in India to the Incredible in You Ministry Of Tourism, Government of India BRONZE  
4 J. Walter Thompson Naukri.com Naukri.com – The place to find the Coolest Jobs Info Edge (India) Limited FINALIST  
5 Dentsu Webchutney Swiggy Swiggy: from “thank you”, to “you’re hired!” Bundl Technologies Private Limited FINALIST  
6 McCann Worldgroup India Luftansa German Airlines-Gurgaon From Flyers to Travellers Lufthansa German Airlines FINALIST  
7 Ogilvy India Group Uber Badhte Chalein Uber Technologies Inc. FINALIST  
             
12. Entertainment & Sports
No. Entrant Brand Name Campaign Title Client Name G/S/B/F  
1 DDB Mudra Group
Contributing Agency 1  : HOTSTAR INTERNAL COMMUNICATIONS
HOTSTAR ENDING AN ERA OF PASSIVE CRICKET WATCHING Novi Digital Entertainment Private Limited GOLD  
2 Sideways Consulting LLP Incredibles 2 Incredibles 2 - A family connection The Walt Disney Company (India) Private Limited BRONZE  
3 Star India Pvt. Ltd. VIVO IPL 2018 VIVO IPL reimagined – World’s biggest cricket league becomes bigger than ever Star India Pvt. Ltd. BRONZE  
4 Star India Pvt. Ltd. ISL Future hai football Star India Pvt. Ltd. FINALIST  
             
13. Retail
No. Entrant Brand Name Campaign Title Client Name G/S/B/F  
1 FlipKart Internet Pvt. Ltd. Flipkart Internet Pvt. Ltd. Be FurniSure FlipKart Internet Pvt. Ltd. SILVER  
2 McCann Worldgroup India Paytm Paytm Gold: India's Digital Tijori One97 Communication Limited SILVER  
3 Dentsu Webchutney Flipkart Internet Pvt. Ltd. Penguin Dad FlipKart Internet Pvt. Ltd. SILVER  
4 Leo Burnett Group Amazon India Ab Sehan Kyun Karna? Amazon Seller Services BRONZE  
5 J. Walter Thompson Forevermark (De Beers) Forevermark is a trust mark Forever Mark Diamonds Pvt. Ltd. BRONZE  
6 DDB Mudra Group
Contributing Agency 1 : Law & Kenneth Saatchi & Saatchi
Big Bazaar Shaadi ka Ghar - The Wedding Home Future Retail Limited BRONZE  
7 DDB Mudra Group
Contributing Agency 1 : Prime Focus India
Contributing Agency 2 : Mediacom
Contributing Agency 3 : L&K Saatchi & Saatchi
BIG BAZAAR HAR TYOHAAR MEIN BIG BAZAAR Future Retail Limited BRONZE  
8 FlipKart Internet Pvt. Ltd. Flipkart Brand Tales FlipKart Internet Pvt. Ltd. FINALIST  
9 DDB Mudra Group
Contributing Agency 1 : L&K Saatchi & Saatchi
Big Bazaar Ghar Aaiyye Na Future Retail Limited FINALIST  
10 Raymond Limited Raymond Raymond Khadi - The Story Respun Raymond Limited FINALIST  
11 Law Kenneth Saatchi Saatchi Big Bazaar  "From Eyeballs to Footfalls” - Turning the retail tide to win the shoppers of tomorrow. Future Retail Limited FINALIST  
             
14. Healthcare
No. Entrant Brand Name Campaign Title Client Name G/S/B/F  
1 TBWA INDIA PVT. LTD. NeuroGen Brain and Spine Institute Blink to Speak NeuroGen Brain & Spine Institute, Stem Asia Hospital & Research Centre
Client Company 2 : Asha Ek Hope Foundation
GOLD  
2 McCann Worldgroup India Kwality Dairy Making Vitamin D a part of Children's Timetables Kwality Limited GOLD  
3 Ogilvy India Group Godrej HIT How brand HIT & Apollo Hospitals created a new Platelet Access Channel Godrej Consumer Products Ltd. SILVER  
4 Ogilvy India Group Nicotex I Can You Can Cipla Limited BRONZE  
5 Grey Group India Cipla Berok Zindagi Cipla BRONZE  
6 FCBULKA ADVERTISING PRIVATE LTD. Horlicks Exam Time GlaxoSmithKline Consumer Healthcare Ltd. FINALIST  
7 Siriti Dharma Life Dharma Chef Dharma Life Foundation FINALIST  
             
15. Corporate Advertising / Reputation
No. Entrant Brand Name Campaign Title Client Name G/S/B/F  
1 McCann Worldgroup India Paytm Paytm UPI -How Paytm Beat Paytm One97 Communication Limited GOLD  
2 FCB INTERFACE COMMUNICATIONS PVT. LTD.
Contributing Agency 1 : Interactive Avenues
Mahindra HO Corporate Capturing Share of Heart Mahindra & Mahindra Ltd. (Auto) SILVER  
3 McCann Worldgroup India MASTERCARD INVITATION CARD TO EVERYONE MASTERCARD INDIA SERVICES PVT. LTD. SILVER  
4 Publicis Communications Private Limited Zee TV The Great Indian Middle Class Awakening Zee Entertainment Enterprises Ltd. SILVER  
5 Dentsu Webchutney Swiggy Swiggy: from “thank you”, to “you’re hired!” Bundl Technologies Private Limited BRONZE  
             
16. B2B
No. Entrant Brand Name Campaign Title Client Name G/S/B/F  
1 DDB Mudra Group Gulf Oil TEACHING LIKE THEY LEARN Gulf Oil Lubricants India Limited SILVER  
2 The Womb Communications LLP Saregama Carvaan Saregama Carvaan Saregama India Ltd. BRONZE  
3 The Womb Communications LLP Axis Mutual Fund Axis Mutual Fund - Responsible Axis Asset Management company Ltd. BRONZE  
             
17. Interactive Marketing
No. Entrant Brand Name Campaign Title Client Name G/S/B/F  
1 DDB Mudra Group
Contributing Agency 1 : HOTSTAR CREATIVE COMMUNICATIONS
HOTSTAR ENDING AN ERA OF PASSIVE CRICKET WATCHING Novi Digital Entertainment Private Limited SILVER  
2 McCann Worldgroup India IKEA The World's Longest Drive-Through Furniture Catalogue IKEA PVT. LTD. SILVER  
3 Ogilvy India Group Godrej HIT Procrastination Hacking- The key to building an online donor pool! Godrej Consumer Products Ltd. BRONZE  
4 McCann Worldgroup India Paytm Paytm Gold: India's Digital Tijori One97 Communication Limited BRONZE  
5 Ogilvy India Group Amazon Echo Easier Said Than Done: Introducing India to Smart Speaker Amazon Seller Services BRONZE  
6 Ogilvy India Group Vodafone India Owning the IPL without sponsoring it - Vodafone Fantastic Breaks Vodafone India Limited BRONZE  
7 DDB Mudra Group
Contributing Agency 2 : Mindshare
Contributing Agency 3  : Experience Commerce
McDowell's No. 1 Flipping the narrative on drunk driving United Spirits Ltd. (A Diageo Company) FINALIST  
8 Ogilvy India Group Love Matters #LForLove Love Matters India/Development Consortium FINALIST  
9 McCann Worldgroup India Nescafe' When Nescafe became part of the college fresher’s backpack Nestle India Ltd. FINALIST  
             
18. Small Town & Rural Marketing
No. Entrant Brand Name Campaign Title Client Name G/S/B/F  
1 Ogilvy India Group Vodafone India Telecom tech to fight sexual harassment - Vodafone Sakhi Vodafone India Limited GOLD  
2 Ogilvy India Group Fevikwik Giving women their appreciation dues Pidilite Industries Limited SILVER  
3 Ogilvy India Group Savlon Savlon Swasth India Mission - when kids and play helped us grow faster ITC Limited SILVER  
4 Mindshare India Lifebuoy The Adaptive Data Lighthouse: Activating Infection Alert System in Rural India Hindustan Unilever Limited SILVER  
5 McCann Worldgroup India IDFC Bank How a new bank, solved an age old problem IDFC BRONZE  
6 McCann Worldgroup India Bill & Melinda Gates Foundation WHEN FAMILY PLANNING HAD A BETTER PLAN Bill & Melinda Gates Foundation (Supported by Ministry of Urban Development) BRONZE  
             
19. Regional
No. Entrant Brand Name Campaign Title Client Name G/S/B/F  
1 FCB ULKA ADVERTISING PRIVATE LTD. The Times of India Sindoor-Khela “No Conditions Apply” The Times Of India GOLD  
2 Ogilvy India Group Fevikwik Giving women their appreciation dues Pidilite Industries Limited SILVER  
3 McCann Worldgroup India IKEA When the whole of Hyderabad turned into a furniture store IKEA PVT. LTD. SILVER  
4 McCann Worldgroup India Coca-Cola How a Coke Can carried the love in 12 Indian languages Coca-Cola India Pvt. Ltd. BRONZE  
5 Mindshare India Lifebuoy The Adaptive Data Lighthouse: Activating Infection Alert System in Rural India Hindustan Unilever Limited BRONZE  
6 Titan Company Ltd. Tanishq Rivaah Before Happily Ever After - SOUTH Titan Company Limited BRONZE  
7 Ogilvy India Group McNroe - Wild Stone Wild Stone - Log Toh Notice Karenge McNroe Consumer Products Pvt. Ltd. FINALIST  
8 McCann Worldgroup India Complan Complete Meal vs Piecemeal Kraft Heinz Pvt. Ltd. FINALIST  
9 Mindshare India RIN RIN JAL SAMRUDDH Hindustan Unilever Limited FINALIST  
             
20. Direct Marketing
No. Entrant Brand Name Campaign Title Client Name G/S/B/F  
1 Ogilvy India Group Vodafone India Telecom tech to fight sexual harassment - Vodafone Sakhi Vodafone India Limited GOLD  
2 McCann Worldgroup India Ikea When Ikea delivered the most unforgettable invitation card IKEA PVT. LTD. GOLD  
3 Famous Innovations Livpure Rivers in a bottle Livpure Private Limited SILVER  
4 McCann Worldgroup India Maharashtra Dyslexia Association DYSLEXIA Maharashtra Dyslexia Association SILVER  
5 Grey Group India Mahindra Rise Sehat Ka Batua Mahindra & Mahindra Ltd. BRONZE  
6 Ogilvy India Group Godrej HIT How brand HIT used procrastination hacking for donor acquisition Godrej Consumer Products Ltd. FINALIST  
7 Ogilvy India Group Cadbury Dairy Milk Wrapper That Gives Mondelez India Foods Ltd. FINALIST  
8 Ogilvy India Group Savlon Savlon Swasth India Mission - when kids and play helped us grow faster ITC Limited FINALIST  
9 Ogilvy India Group ICICI Lombard Tension nahin, insurance lijiye ICICI Lombard General Insurance Company FINALIST  
             
21. Experiential Marketing / Brand Experience
No. Entrant Brand Name Campaign Title Client Name G/S/B/F  
1 McCann Worldgroup India IKEA The World's Longest Drive-Through Furniture Catalogue IKEA PVT. LTD. GOLD  
2 The Womb Communications LLP Saregama Carvaan Saregama Carvaan Saregama India Ltd. GOLD  
3 DDB Mudra Group Stayfree BREAKING DOWN INDIA’S BIGGEST BIAS WITH ONE BRAND’S BELIEF Johnson & Johnson Limited GOLD  
4 Ogilvy India Group Cadbury Bournvita Bournvita: The Exam Sale Mondelez India Foods Ltd. SILVER  
5 McCann Worldgroup India Paytm Paytm Gold: India's Digital Tijori One97 Communication Limited SILVER  
6 McCann Worldgroup India Bill & Melinda Gates Foundation CONVERSATIONAL CONTRACEPTIVES Bill & Melinda Gates Foundation (Supported by Ministry of Urban Development) SILVER  
7 McCann Worldgroup India Saffola Measuring heart health in inches Marico Limited BRONZE  
8 Ogilvy India Group
Contributing Agency 1 : Mindshare
Contributing Agency 2  : Creation: Open Minds
Castrol Extending the life of the real engine of the truck - The trucker Castrol India Ltd. BRONZE  
9 McCann Worldgroup India Dettol Making the Invisible Visible Reckitt Benckiser India FINALIST  
10 Ogilvy India Group Bajaj Pulsar Return of the 'Stunt' King Bajaj Auto Limited FINALIST  
11 J. Walter Thompson KitKat #mytravelbreak Nestle India Ltd. FINALIST  
12 Ogilvy India Group Savlon Savlon Swasth India Mission - when kids and play helped us grow faster ITC Limited FINALIST  
13 Ogilvy India Group
LEAD Agency 2  : Mindshare India
Contributing Agency 1 : Rapport Advertising Pvt. Ltd.
Hamam Helping a braver generation #GoSafeOutside Hindustan Unilever Limited FINALIST  
14 DDB Mudra Group Mahindra & Mahindra WALK TO THE FUTURE Mahindra & Mahindra Ltd. (Auto) FINALIST  
15 McCann Worldgroup India Complan Complete Meal vs Piecemeal Kraft Heinz Pvt. Ltd. FINALIST  
             
22A. Positive Change: Environmental - Brands
No. Entrant Brand Name Campaign Title Client Name G/S/B/F  
1 Ogilvy India Group Vodafone India The Good in Goodbyes - Vodafone Eco-Pond Vodafone India Limited SILVER  
2 DDB Mudra Group Mahindra & Mahindra Mahindra Powerpath: A Step Into A Brighter Future Mahindra & Mahindra Ltd. (Auto) BRONZE  
             
22B.Positive Change: Environmental - Non-Profit
 NO METAL AWARDED
             
23A. Positive Change: Social Good - Brands
No. Entrant Brand Name Campaign Title Client Name G/S/B/F  
1 FCBULKA ADVERTISING PRIVATE LTD. The Times of India  Sindoor-Khela “No Conditions Apply” The Times Of India GOLD  
2 DDB Mudra Group Stayfree AN UNLIKELY TALE OF TWO TABOOS Johnson & Johnson Limited GOLD  
3 Ogilvy India Group
Contributing Agency 1  : Mindshare India
Contributing Agency 2 : Rapport Advertising Pvt. Ltd.
Hamam Breaking Stereotypes to Help Girls #GoSafeOutside Hindustan Unilever Limited GOLD  
4 Ogilvy India Group Vodafone India Telecom tech to fight sexual harassment - Vodafone Sakhi Vodafone India Limited SILVER  
5 McCann Worldgroup India IDFC Bank How a new new bank, solved an age old problem IDFC SILVER  
6 Hindustan Unilever Limited
Contributing Agency 1 : Edelman India
Contributing Agency 2 : Jack In The Box
Surf Excel Haar ko Harao - When losers end up winners Hindustan Unilever Limited BRONZE  
7 The Womb Communications LLP Saregama Carvaan Saregama Carvaan Saregama India Ltd. BRONZE  
8 McCann Worldgroup India Saffola Measuring heart health in inches Marico Limited BRONZE  
9 McCann Worldgroup India Dettol Making the Invisible Visible Reckitt Benckiser India FINALIST  
10 McCann Worldgroup India Harpic Making India Toilet Proud Reckitt Benckiser India FINALIST  
11 ZEE Entertainment Enterprises Limited Zee Entertainment Enterprises Limited The Real Power of Banana Chips! Zee Entertainment Enterprises Ltd. FINALIST  
12 Asatsu-DK-Fortune Communications Pvt. Ltd. Manforce Condoms #ShutThePhoneUp Mankind Pharma Private Limited FINALIST  
13 Ogilvy India Group
Contributing Agency 1 : Mindshare
Contributing Agency 2 : Creation: Open Minds
Castrol Extending the life of the real engine of the truck - The trucker Castrol India Ltd. FINALIST  
14 Ogilvy India Group Cadbury Bournvita Bournvita: The Exam Sale Mondelez India Foods Ltd. FINALIST  
15 McCann Worldgroup India Harpic Harpic: India's Newest Matchmaker Reckitt Benckiser India FINALIST  
16 ZEE Entertainment Enterprises Limited Zee TV #ChangeHerNot Zee Entertainment Enterprises Ltd. FINALIST  
17 Hindustan Unilever Limited
Contributing Agency 1 : Edelman India
Contributing Agency 2 : Jack In The Box
Surf Excel When Embracing Dirt Became An Act Of Faith – Ek Neki Rozana Hindustan Unilever Limited FINALIST  
18 Rediffusion TATA ACE GOLD HOW A TRUCK FROM THE PAST CREATED THE FUTURE OF MILLIONS TATA Motors Limited FINALIST  
19 EDELMAN INDIA PVT. LTD. Surf Excel THE FALLING TEST - EMBRACING THE DIRT OF FAILURE Hindustan Unilever Limited FINALIST  
             
23B. Positive Change: Social Good - Non-Profit
No. Entrant Brand Name Campaign Title Client Name G/S/B/F  
1 TBWA INDIA PVT. LTD. NeuroGen Brain and Spine Institute Blink to Speak NeuroGen Brain & Spine Institute, Stem Asia Hospital & Research Centre
Client Company 2 : Asha Ek Hope Foundation
GOLD  
2 Grey Group India Mahindra Rise Sehat Ka Batua Mahindra & Mahindra Ltd. SILVER  
3 WATConsult Project Nanhi Kali #PowerlessQueen Project Nanhi Kali by Mahindra Rise SILVER  
4 McCann Worldgroup India Maharashtra Dyslexia Association DYSLEXIA Maharashtra Dyslexia Association SILVER  
5 McCann Worldgroup India BMGF WHEN FAMILY PLANNING HAD A BETTER PLAN Bill & Melinda Gates Foundation (Supported by Ministry of Urban Development) SILVER  
6 Dentsu Webchutney The Colour of Grey Cells Project Re-search - Beyond the Blue Whale Challenge The Colour of Grey Cells FINALIST  
             
24. David v/s Goliath
No. Entrant Brand Name Campaign Title Client Name G/S/B/F  
1 The Womb Communications LLP Saregama Carvaan Saregama Carvaan Saregama India Ltd. SILVER  
2 Ogilvy India Group McNroe - Wild Stone Wild Stone - Log toh notice karenge McNroe Consumer Products Pvt. Ltd. BRONZE  
3 McCann Worldgroup India Complan Standing tall amongst giants Kraft heinz Pvt. Ltd. BRONZE  
4 FCBULKA ADVERTISING PRIVATE LTD. The Times of India  Sindoor-Khela “No Conditions Apply” The Times Of India BRONZE  
5 McCann Worldgroup India Paytm Challenging the Stature of Cash through Wealth Creation One97 Communication Limited BRONZE  
6 McCann Worldgroup India IDFC Bank Don't get played by your bank IDFC FINALIST  
7 McCann Worldgroup India IDFC Bank How a new new bank, solved an age old problem IDFC FINALIST  
8 McCann Worldgroup India Saffola Active Soups What no soup ever did Marico Limited FINALIST  
9 Wieden + Kennedy India Private Limited Airbnb India Private Limited The Spirit of Travel taking on the power of mega-dollars Airbnb India Private Limited FINALIST  
             
25. Integrated Advertising Campaign
No. Entrant Brand Name Campaign Title Client Name G/S/B/F  
1 The Womb Communications LLP Saregama Carvaan Saregama Carvaan Saregama India Ltd. GOLD  
2 Ogilvy India Group
Contributing Agency 1  : Mindshare India
Contributing Agency 2 : Rapport Advertising Pvt. Ltd.
Hamam Resurrecting Hamam in modern Tamil Nadu Hindustan Unilever Limited SILVER  
3 McCann Worldgroup India Saffola Measuring heart health in inches Marico Limited SILVER  
4 McCann Worldgroup India Complan Complete Meal vs Piecemeal Kraft heinz Pvt. Ltd. SILVER  
5 Hindustan Unilever Limited
Contributing Agency 1 : Edelman India
Contributing Agency 2 : Jack In The Box
Surf Excel Haar ko Harao - When losers end up winners Hindustan Unilever Limited BRONZE  
6 McCann Worldgroup India Kwality Dairy Making Vitamin D a part of Children's Timetables Kwality Limited BRONZE  
7 McCann Worldgroup India Bill & Melinda Gates Foundation WHEN FAMILY PLANNING HAD A BETTER PLAN Bill & Melinda Gates Foundation (Supported by Ministry of Urban Development) BRONZE  
8 DDB Mudra Group
Contributing Agency 1 : HOTSTAR CREATIVE COMMUNICATIONS
HOTSTAR ENDING AN ERA OF PASSIVE CRICKET WATCHING Novi Digital Entertainment Private Limited BRONZE  
9 McCann Worldgroup India Nescafe Making strong coffee the new rite of passage for Indian Teens Nestle India Ltd. BRONZE  
10 McCann Worldgroup India Incredible India From the incredible in india to the incredible in you Ministry Of Tourism, Government of India FINALIST  
11 McCann Worldgroup India
Contributing Agency 1  : J. Walter Thompson
Britannia Treat How Treat reclaimed ownership of the cream Britannia Industries Limited FINALIST  
12 Havas Worldwide India Pvt. Ltd. Durex Durex Air - The Condom for Condom Haters. Reckitt Benckiser India FINALIST  
13 McCann Worldgroup India Nestle Nesplus Nesplus: Kickstarting India's Mornings Nestle India Ltd. FINALIST  
14 DDB Mudra Group Stayfree It's My Time, Period! Johnson & Johnson Limited FINALIST  
15 McCann Worldgroup India NSDC-Skill India Pitching Skills against the stars National Skill Development Corporation FINALIST  
16 Havas Worldwide India Pvt. Ltd. Durex Kohinoor How Durex Kohinoor's desi flavours brought roleplay to Indian bedrooms. Reckitt Benckiser India FINALIST  
17 Ogilvy India Group Cadbury Dairy Milk Kuch Achha Ho Jaaye, Kuch Meetha Ho Jaaye (Let Something Good Happen, Let Something Sweet Happen) Mondelez India Foods Ltd. FINALIST  
18 Publicis Communications Private Limited Zee TV The Great Indian Middle Class Awakening Zee Entertainment Enterprises Ltd. FINALIST  
19 Ogilvy India Group McNroe - Wild Stone Wild Stone - Log Toh Notice Karenge McNroe Consumer Products Pvt. Ltd. FINALIST  
20 J. Walter Thompson
Contributing Agency 1 : Mirum Digital Pvt. Limited
Association of Mutual Funds in India “Mutual Funds Sahi Hai”… lekin, kintu, parantu Association of Mutual Funds in India FINALIST  
21 McCann Worldgroup India Harpic Harpic: India's Newest Matchmaker Reckitt Benckiser India FINALIST  
22 FCBULKA ADVERTISING PRIVATE LTD. Horlicks Horlicks Exam Time GlaxoSmithKline Consumer Healthcare Ltd. FINALIST  
23 McCann Worldgroup India Coca-Cola  Putting a Coca-Cola bottle in the middle of India’s relationships Coca-Cola India Pvt. Ltd. FINALIST  
24 McCann Worldgroup India Dettol Dettol Antiseptic, Reborn Reckitt Benckiser India FINALIST  
25 DDB Mudra Group PUMA CELEBRATING INDIA'S STREETS BY WALKING IN ITS SHOES PUMA Sports India Pvt. Ltd. FINALIST  
26 Ogilvy India Group
Contributing Agency 1 : 22Feet Tribal Worldwide Private Limited
Contributing Agency 2  : Edelman India Pvt. Ltd.
Contributing Agency 3 : Wavemaker
Titan Raga Setting a new time for women's watches Titan Company Limited FINALIST  
27 DDB Mudra Group
Contributing Agency 1 : Prime Focus India
Contributing  Agency 2: Mediacom
Contributing Agency 3 : L&K Saatchi & Saatchi
BIG BAZAAR HAR TYOHAAR MEIN BIG BAZAAR - INTEGRATING THE COMPLEXITY OF INDIA'S FESTIVALS Future Retail Limited FINALIST  
28 Ogilvy India Group Livon Serum Mind Over Might: Livon's Breakthrough Saga Marico Limited FINALIST  
29 Ogilvy India Group Amazon Echo Easier Said Than Done: Introducing India to Smart Speaker Amazon Seller Services FINALIST  
30 Wieden + Kennedy India Private Limited Airbnb India Private Limited When a brand challenged a mindset instead of a competition Airbnb India Private Limited FINALIST  
             
26. Best On-going Campaign (Sustained Success)
No. Entrant Brand Name Campaign Title Client Name G/S/B/F  
1 McCann Worldgroup India Paytm How we added a Verb to India's Vocabulary One97 Communication Limited GOLD  
2 Ogilvy India Group Brooke Bond Red Label Taste of Togetherness Hindustan Unilever Limited GOLD  
3 Hindustan Unilever Limited
Contributing Agency 1 : Edelman India
Contributing Agency 2 : Jack In The Box
Surf Excel Giving fight against dirt a karmic perspective Hindustan Unilever Limited GOLD  
4 Hindustan Unilever Limited
Contributing Agency 1 : Edelman India
Contributing Agency 2 : Jack In The Box
Surf Excel Ramzan – When embracing dirt became an act of faith Hindustan Unilever Limited SILVER  
5 Ogilvy India Group Cadbury Bournvita Bournvita Tayyari Jeet Ki Mondelez India Foods Ltd. SILVER  
6 Ogilvy India Group The Akanksha Foundation THE JOY EXCHANGE Akanksha Foundation SILVER  
7 McCann Worldgroup India Harpic Mission Harpic: Making Toilets Matter to India Reckitt Benckiser India BRONZE  
8 J. Walter Thompson BOOST PLAY THE BIGGER GAME GlaxoSmithKline Consumer Healthcare Ltd. FINALIST  
9 McCann Worldgroup India
Contributing Agency 1 : J Walter Thompson
Britannia Good Day Creating Smiles Through the Joy of Snacking Britannia Industries Limited FINALIST  
             
27. New Product or Service
No. Entrant Brand Name Campaign Title Client Name G/S/B/F  
1 The Womb Communications LLP Saregama Carvaan Why Not an Innovation for the old ? Saregama India Ltd. SILVER  
2 Ogilvy India Group Amazon Echo Easier Said Than Done: Introducing India to Smart Speaker Amazon Seller Services BRONZE  
3 Guiltfree Industries Ltd Too Yumm National Launch of Too Yumm Snacks Guiltfree Industries Ltd. FINALIST  
4 McCann Worldgroup India Saffola Active Soups What no soup ever did Marico Limited FINALIST  
             
28. Influencer Marketing
No. Entrant Brand Name Campaign Title Client Name G/S/B/F  
1 Mindshare India
Contributing Agency 2 : India Food Network
Kissan Kissan Tiffin Timetable Hindustan Unilever Limited SILVER  
2 DDB Mudra Group PUMA 50 INFLUENCERS. 1 PIECE OF CONTENT PUMA Sports India Pvt. Ltd. BRONZE  
3 TOASTER INDIA PRIVATE LIMITED Google Photos The Lost Box Google India Pvt. Ltd. FINALIST  
4 Ogilvy India Group Love Matters #LForLove Love Matters India/Development Consortium FINALIST  
5 Dentsu Webchutney Wildcraft India Pvt. Ltd. Wildcraft Wildlings Wildcraft India Pvt. Ltd. FINALIST  
6 Ogilvy India Group Nicotex I Can You Can Cipla Limited FINALIST  
7 DDB Mudra Group Johnson's Baby THE PURSUIT OF INFLUENCE, NOT JUST THE INFLUENCER Johnson & Johnson Limited FINALIST  
8 Ogilvy India Group
Contributing Agency 1 : 22Feet Tribal Worldwide Private Limited
Contributing Agency 2  : Edelman India Pvt. Ltd.
Contributing Agency 3 : Wavemaker
Titan Raga Setting a new time for women's watches Titan Company Limited FINALIST  
9 WATConsult Project Nanhi Kali #PowerlessQueen Project Nanhi Kali FINALIST  
10 ZEE Entertainment Enterprises Limited Zee TV #ChangeHerNot Zee Entertainment Enterprises Ltd. FINALIST  
             
29. Best Use Of Data
No. Entrant Brand Name Campaign Title Client Name G/S/B/F  
1 Mindshare India Lifebuoy The Adaptive Data Lighthouse: Activating Infection Alert System in Rural India Hindustan Unilever Limited GOLD  
2 The Womb Communications LLP Saregama Carvaan Saregama Carvaan Saregama India Ltd. GOLD  
3 Ogilvy India Group ICICI Lombard Tension nahin, insurance lijiye ICICI Lombard General Insurance Company SILVER  
4 Dentsu Webchutney The Colour of Grey Cells Project Re-search - Beyond the Blue Whale Challenge The Colour of Grey Cells SILVER  

 

Source:
Campaign India

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