Effies 2019: McCann retains 'agency of the year', HUL is 'client of the year'

McCann Worldgroup India retained the 'agency of the year' accolade at The Advertising Club organised Effies 2019 which were held in Mumbai on 11 January.

 

The agency won a total of 39 metals (six Gold, 14 Silver and 19 Bronze). Four Gold wins came for Ikea while two were for Paytm. 

 

Ogilvy won the Grand Effie for 'Getting the fixer at home to fix more' for Fevikwik. It also won a further 28 metals which included four Gold, 13 Silver and 11 Bronze. The Gold wins came for Vodafone (two), Brooke Bond Red Label and Hamam.

 

DDB Mudra won a total of 11 metals including three Gold. Two of the Gold wins came for Stayfree while the other was for Hotstar. It also won two Silver and six Bronze. 

 

The Womb won four Gold, two Silver and three Bronze Effies. The Gold wins came for Saregama Carvaan.

 

FCB Ulka and TBWA India won two Gold each for  'Sindoor-Khela - No Conditions Apply' and 'Blink to Speak' respectively. 

 

Rediffusion Brand Solutions (The time travelling truck), HUL (Giving fight against dirt a karmic perspective), Titan Company (Before Happily Ever After) also won a Gold each on the night.

 

Vikram Sakhuja, president, The Advertising Club and chairperson, Effies, said, “Effies continues to have a place off pride and eminence in the life of every marketeer and advertiser. Winning an Effie is a career milestone and is reflective of the campaign’s innovation, execution efficiency and communication impact. The focus for us at the Effies is to reward and recognise brand stories that have strength of idea and have showcased effectiveness, scalability and contributed significantly to brand and the categories communication and growth agenda.”

 

Mitrajit Bhattacharya, co–chairperson, Effies, added, “The Effies 2019 has continued to witness significant representation and support from industry leaders and media mavens. The awards this year saw as many as 283 leaders, including 137 Clients, 105 Planning/ Agency Heads, 15 Media Professionals and 26 Specialists who adjudged the awards across Mumbai, Delhi and Bengaluru, ensuring inclusivity and substantial category representation. The awards have year on year evolved to include new categories and represent new genres basis changing industry ecosystems, ensuring that the awards continue to stay relevant and pertinent.”

 

EFFIE 2019 : RESULTS
1. Products : Cosmetics and toiletries, personal hygiene
No.	Entrant	Brand Name	Campaign Title	Client Name	G/S/B/F
1	Mindshare India	Lifebuoy	The Adaptive Data Lighthouse: Activating Infection Alert System in Rural India	Hindustan Unilever Limited	SILVER
2	Ogilvy India Group Contributing Agency 1 : Mindshare India Contributing Agency 2 : Rapport Advertising Pvt. Ltd.	Hamam	Helping a braver generation #GoSafeOutside	Hindustan Unilever Limited	SILVER
3	DDB Mudra Group	STAYFREE	IT'S MY TIME, PERIOD	Johnson & Johnson Limited	BRONZE
4	McCann Worldgroup India	Harpic	Making India Toilet Proud	Reckitt Benckiser India	BRONZE
5	DDB Mudra Group	Clean & Clear	Teen skin? Always on teen minds!	Johnson & Johnson Limited	FINALIST
6	Leo Burnett Group	Whisper	Sit Improper	Procter & Gamble Hygiene & Health Care Limited	FINALIST
2. Products : Beverages and drinks
No.	Entrant	Brand Name	Campaign Title	Client Name	G/S/B/F
1	McCann Worldgroup India	Coca-Cola	Putting a Coca-Cola bottle in the middle of India's relationships	Coca-Cola India Pvt. Ltd.	SILVER
2	Ogilvy India Group	Cadbury Bournvita	Bournvita: Building inner strength beyond school season	Mondelez India Foods Ltd.	BRONZE
3	McCann Worldgroup India	Nescafe	Making strong coffee the new rite of passage for Indian Teens	Nestle India Ltd.	BRONZE
4	Ogilvy India Group	Cadbury Bournvita	Bournvita: The Exam Sale	Mondelez India Foods Ltd.	BRONZE
5	Leo Burnett Group	Fanta, Limca & Sprite	PiPa	Coca-Cola India Pvt. Ltd.	FINALIST
3. Products : Confectionary and food
No.	Entrant	Brand Name	Campaign Title	Client Name	G/S/B/F
1	McCann Worldgroup India	Saffola	Measuring heart health in inches	Marico Limited	SILVER
2	BBDO INDIA	PEDIGREE	SHARE YOUR LOVE NOT YOUR FOOD	MARS INTERNATIONAL INDIA PRIVATE LIMITED	SILVER
3	Ogilvy India Group	Cadbury Dairy Milk	Kuch Achha Ho Jaaye, Kuch Meetha Ho Jaaye (Let Something Good Happen, Let Something Sweet Happen)	Mondelez India Foods Ltd.	FINALIST
4. Products : Others
No.	Entrant	Brand Name	Campaign Title	Client Name	G/S/B/F
1	BBDO INDIA Contributing Agency 1 : EDELMAN Contributing Agency 2 : PHD MEDIA	ALL OUT	STAND BY TOUGH MOMS	SC JOHNSON	SILVER
2	J. Walter Thompson	EZEE	Looking New Made Ezee	Godrej Consumer Products Ltd.	BRONZE
3	Mindshare India	RIN	RIN JAL SAMRUDDH	Hindustan Unilever Limited	BRONZE
4	Hindustan Unilever Limited Contributing Agency 1 : Edelman India Contributing Agency 2 : Jack In The Box	Surf Excel	Haar ko Harao - When losers end up winners	Hindustan Unilever Limited	BRONZE
5	McCann Worldgroup India	Maharashtra Dyslexia Association	DYSLEXIA	Maharashtra Dyslexia Association	BRONZE
6	Ogilvy India Group Contributing Agency 1 : 22Feet Tribal Worldwide Private Limited Contributing Agency 2 : Edelman India Pvt. Ltd.	Titan Raga	Setting a new time for women's watches	Titan Company Limited	BRONZE
7	Hindustan Unilever Limited	VIM	FROM DEGREASING TO DEODORIZING	Hindustan Unilever Limited	FINALIST
8	DDB Mudra Group	PUMA	CELEBRATING INDIA'S STREETS BY WALKING IN ITS SHOES	PUMA Sports India Pvt. Ltd.	FINALIST
9	DDB Mudra Group	PUMA x One8	PUMA one8 - Playing your way to fitness	PUMA Sports India Pvt. Ltd.	FINALIST
10	Hindustan Unilever Limited	Wheel 2-in-1	Turning the Wheel of Fortune	Hindustan Unilever Limited	FINALIST
5. Durables : Automobiles and auto parts, two wheelers and auto related
No.	Entrant	Brand Name	Campaign Title	Client Name	G/S/B/F
1	Rediffusion	TATA ACE GOLD	THE TIME TRAVELLING TRUCK	TATA Motors Limited	GOLD
2	Ogilvy India Group Contributing Agency 1 : Mindshare Contributing Agency 2 : Creation: Open Minds	Castrol	Extending the life of the real engine of the truck - The trucker	Castrol India Ltd.	SILVER
3	GTB India	Ford India- Ford Freestyle	How Ford created a new crossover category with Ford Freestyle in India	FORD INDIA PRIVATE LIMITED	FINALIST
4	Ogilvy India Group	Bajaj Pulsar	Return of the 'Stunt' King	Bajaj Auto Limited	FINALIST
5	Ogilvy India Group	CEAT	Encouraging car owners to pay less attention to their tyres	Ceat Limited	FINALIST
6	McCann Worldgroup India	TVS Apache RR 310	PureRacecraft	TVS Motor Company	FINALIST
7	J. Walter Thompson	Hero Super Splendor	"Surprise"	Hero MotoCorp Ltd.	FINALIST
6. Durables : Electronic goods
No.	Entrant	Brand Name	Campaign Title	Client Name	G/S/B/F
1	The Womb Communications LLP	Saregama Carvaan	Saregama Carvaan	Saregama India Ltd.	GOLD
2	McCann Worldgroup India	AO Smith	Branding a bathroom commodity	A.O.Smith	BRONZE
3	Ogilvy India Group	Voltas Air Conditioners	Chain ki neend	Voltas Limited	FINALIST
4	The Womb Communications LLP	Honeywell Air Purifier	Honeywell Launch	Honeywell International India Pvt. Ltd.	FINALIST
5	TBWA INDIA PVT. LTD. Contributing Agency 1 : Edelman Digital Contributing Agency 2 : PHD media	HP Back to College	#KARKEDEKH	Hewlett Packard Enterprise India Private Limited	FINALIST
6	Ogilvy India Group	VIVO Mobile India Private Limited	How Vivo made the nation smile and buy	VIVO Mobile India Private Limited	FINALIST
7. Durables : Others
No.	Entrant	Brand Name	Campaign Title	Client Name	G/S/B/F
1	McCann Worldgroup India	IKEA	What an Ikea Sirji	IKEA PVT. LTD.	GOLD
2	Titan Company Ltd.	Tanishq Rivaah	Before Happily Ever After	Titan Company Limited	GOLD
3	Sideways Consulting LLP	Fevicol	Project Bond	Pidilite Industries Limited	BRONZE
4	Havells India Limited	Havells	5th Wall - Ceiling Art	Havells India Limited	BRONZE
5	Sideways Consulting LLP	Borosil Glass Works Ltd.	Every Day Made Better	Borosil Glass Works Ltd.	FINALIST
6	Contract Advertising India Pvt. Ltd.	Orient Aero Series Fans	Creating Noise with Silence!	Orient Electric (A division of Orient paper & industries Ltd.)	FINALIST
7	DENTSU IMPACT PRIVATE LIMITED	IKEA	I-KYA to IKEA	IKEA India Pvt. Ltd.	FINALIST
8	BBH Communications India Pvt. Ltd.	Havells India Ltd	Havells RO Water Purifier-Because all ROs are not created equal	Havells India Limited	FINALIST
8. Services : Telecom and related products
No.	Entrant	Brand Name	Campaign Title	Client Name	G/S/B/F
1	Ogilvy India Group	Vodafone India	Telecom tech to fight sexual harassment - Vodafone Sakhi	Vodafone India Limited	BRONZE
2	Ogilvy India Group	Vodafone India	How many pugs does it take to make India's most loved network? 101 - Vodafone Stronger Together	Vodafone India Limited	FINALIST
3	Ogilvy India Group	Vodafone India	Vishy and Vodafone checkmate the competition	Vodafone India Limited	FINALIST
4	Taproot Dentsu India Communication Pvt. Ltd.	Bharti Airtel Ltd.	Airtel TV	Airtel	FINALIST
5	Ogilvy India Group	Vodafone India	Help has new heroes - Differentiating in a commoditized category	Vodafone India Limited	FINALIST
9. Services : Financial Services
No.	Entrant	Brand Name	Campaign Title	Client Name	G/S/B/F
1	McCann Worldgroup India	Paytm	Paytm UPI -How Paytm Beat Paytm	One97 Communication Limited	BRONZE
2	Cartwheel Creative Consultancy Pvt. Ltd.	Kotak 811	#IndiaInvited	Kotak Mahindra Bank Limited	FINALIST
3	McCann Worldgroup India	IDFC Bank	How a new bank, solved an age old problem	IDFC	FINALIST
4	McCann Worldgroup India	IDFC Bank	Don't get played by your bank	IDFC	FINALIST
5	McCann Worldgroup India	MASTERCARD	ACCESS CARD TO BETTER LIVING	MASTERCARD INDIA SERVICES PVT. LTD.	FINALIST
10. Services : Media & Entertainment Companies
No.	Entrant	Brand Name	Campaign Title	Client Name	G/S/B/F
1	Publicis Communications Private Limited	Zee TV	The Great Indian Middle Class Awakening	Zee Entertainment Enterprises Ltd.	FINALIST
2	Star India Pvt. Ltd.	VIVO IPL	VIVO IPL reimagined – Best v Best delivers the best ever results	Star India Pvt. Ltd.	FINALIST
3	TOASTER INDIA PRIVATE LIMITED	Google Photos	The Lost Box	Google India Pvt. Ltd.	FINALIST
11. Services : Others
No.	Entrant	Brand Name	Campaign Title	Client Name	G/S/B/F
1	McCann Worldgroup India	NSDC-Skill India	Pitching Skills against the stars	National Skill Development Corporation	BRONZE
2	BBH Communications India Pvt. Ltd.	Bookmyshow	How a movie ticketing app won fan love by joining their favorite conversations.	Big Tree Entertainment Pvt. Ltd.	BRONZE
3	McCann Worldgroup India	Incredible India	From the Incredible in India to the Incredible in You	Ministry Of Tourism, Government of India	BRONZE
4	J. Walter Thompson	Naukri.com	Naukri.com – The place to find the Coolest Jobs	Info Edge (India) Limited	FINALIST
5	Dentsu Webchutney	Swiggy	Swiggy: from “thank you”, to “you’re hired!”	Bundl Technologies Private Limited	FINALIST
6	McCann Worldgroup India	Luftansa German Airlines-Gurgaon	From Flyers to Travellers	Lufthansa German Airlines	FINALIST
7	Ogilvy India Group	Uber	Badhte Chalein	Uber Technologies Inc.	FINALIST
12. Entertainment & Sports
No.	Entrant	Brand Name	Campaign Title	Client Name	G/S/B/F
1	DDB Mudra Group Contributing Agency 1  : HOTSTAR INTERNAL COMMUNICATIONS	HOTSTAR	ENDING AN ERA OF PASSIVE CRICKET WATCHING	Novi Digital Entertainment Private Limited	GOLD
2	Sideways Consulting LLP	Incredibles 2	Incredibles 2 - A family connection	The Walt Disney Company (India) Private Limited	BRONZE
3	Star India Pvt. Ltd.	VIVO IPL 2018	VIVO IPL reimagined – World’s biggest cricket league becomes bigger than ever	Star India Pvt. Ltd.	BRONZE
4	Star India Pvt. Ltd.	ISL	Future hai football	Star India Pvt. Ltd.	FINALIST
13. Retail
No.	Entrant	Brand Name	Campaign Title	Client Name	G/S/B/F
1	FlipKart Internet Pvt. Ltd.	Flipkart Internet Pvt. Ltd.	Be FurniSure	FlipKart Internet Pvt. Ltd.	SILVER
2	McCann Worldgroup India	Paytm	Paytm Gold: India's Digital Tijori	One97 Communication Limited	SILVER
3	Dentsu Webchutney	Flipkart Internet Pvt. Ltd.	Penguin Dad	FlipKart Internet Pvt. Ltd.	SILVER
4	Leo Burnett Group	Amazon India	Ab Sehan Kyun Karna?	Amazon Seller Services	BRONZE
5	J. Walter Thompson	Forevermark (De Beers)	Forevermark is a trust mark	Forever Mark Diamonds Pvt. Ltd.	BRONZE
6	DDB Mudra Group Contributing Agency 1 : Law & Kenneth Saatchi & Saatchi	Big Bazaar	Shaadi ka Ghar - The Wedding Home	Future Retail Limited	BRONZE
7	DDB Mudra Group Contributing Agency 1 : Prime Focus India Contributing Agency 2 : Mediacom Contributing Agency 3 : L&K Saatchi & Saatchi	BIG BAZAAR	HAR TYOHAAR MEIN BIG BAZAAR	Future Retail Limited	BRONZE
8	FlipKart Internet Pvt. Ltd.	Flipkart	Brand Tales	FlipKart Internet Pvt. Ltd.	FINALIST
9	DDB Mudra Group Contributing Agency 1 : L&K Saatchi & Saatchi	Big Bazaar	Ghar Aaiyye Na	Future Retail Limited	FINALIST
10	Raymond Limited	Raymond	Raymond Khadi - The Story Respun	Raymond Limited	FINALIST
11	Law Kenneth Saatchi Saatchi	Big Bazaar	"From Eyeballs to Footfalls” - Turning the retail tide to win the shoppers of tomorrow.	Future Retail Limited	FINALIST
14. Healthcare
No.	Entrant	Brand Name	Campaign Title	Client Name	G/S/B/F
1	TBWA INDIA PVT. LTD.	NeuroGen Brain and Spine Institute	Blink to Speak	NeuroGen Brain & Spine Institute, Stem Asia Hospital & Research Centre Client Company 2 : Asha Ek Hope Foundation	GOLD
2	McCann Worldgroup India	Kwality Dairy	Making Vitamin D a part of Children's Timetables	Kwality Limited	GOLD
3	Ogilvy India Group	Godrej HIT	How brand HIT & Apollo Hospitals created a new Platelet Access Channel	Godrej Consumer Products Ltd.	SILVER
4	Ogilvy India Group	Nicotex	I Can You Can	Cipla Limited	BRONZE
5	Grey Group India	Cipla	Berok Zindagi	Cipla	BRONZE
6	FCBULKA ADVERTISING PRIVATE LTD.	Horlicks	Exam Time	GlaxoSmithKline Consumer Healthcare Ltd.	FINALIST
7	Siriti	Dharma Life	Dharma Chef	Dharma Life Foundation	FINALIST
15. Corporate Advertising / Reputation
No.	Entrant	Brand Name	Campaign Title	Client Name	G/S/B/F
1	McCann Worldgroup India	Paytm	Paytm UPI -How Paytm Beat Paytm	One97 Communication Limited	GOLD
2	FCB INTERFACE COMMUNICATIONS PVT. LTD. Contributing Agency 1 : Interactive Avenues	Mahindra HO Corporate	Capturing Share of Heart	Mahindra & Mahindra Ltd. (Auto)	SILVER
3	McCann Worldgroup India	MASTERCARD	INVITATION CARD TO EVERYONE	MASTERCARD INDIA SERVICES PVT. LTD.	SILVER
4	Publicis Communications Private Limited	Zee TV	The Great Indian Middle Class Awakening	Zee Entertainment Enterprises Ltd.	SILVER
5	Dentsu Webchutney	Swiggy	Swiggy: from “thank you”, to “you’re hired!”	Bundl Technologies Private Limited	BRONZE
16. B2B
No.	Entrant	Brand Name	Campaign Title	Client Name	G/S/B/F
1	DDB Mudra Group	Gulf Oil	TEACHING LIKE THEY LEARN	Gulf Oil Lubricants India Limited	SILVER
2	The Womb Communications LLP	Saregama Carvaan	Saregama Carvaan	Saregama India Ltd.	BRONZE
3	The Womb Communications LLP	Axis Mutual Fund	Axis Mutual Fund - Responsible	Axis Asset Management company Ltd.	BRONZE
17. Interactive Marketing
No.	Entrant	Brand Name	Campaign Title	Client Name	G/S/B/F
1	DDB Mudra Group Contributing Agency 1 : HOTSTAR CREATIVE COMMUNICATIONS	HOTSTAR	ENDING AN ERA OF PASSIVE CRICKET WATCHING	Novi Digital Entertainment Private Limited	SILVER
2	McCann Worldgroup India	IKEA	The World's Longest Drive-Through Furniture Catalogue	IKEA PVT. LTD.	SILVER
3	Ogilvy India Group	Godrej HIT	Procrastination Hacking- The key to building an online donor pool!	Godrej Consumer Products Ltd.	BRONZE
4	McCann Worldgroup India	Paytm	Paytm Gold: India's Digital Tijori	One97 Communication Limited	BRONZE
5	Ogilvy India Group	Amazon Echo	Easier Said Than Done: Introducing India to Smart Speaker	Amazon Seller Services	BRONZE
6	Ogilvy India Group	Vodafone India	Owning the IPL without sponsoring it - Vodafone Fantastic Breaks	Vodafone India Limited	BRONZE
7	DDB Mudra Group Contributing Agency 2 : Mindshare Contributing Agency 3  : Experience Commerce	McDowell's No. 1	Flipping the narrative on drunk driving	United Spirits Ltd. (A Diageo Company)	FINALIST
8	Ogilvy India Group	Love Matters	#LForLove	Love Matters India/Development Consortium	FINALIST
9	McCann Worldgroup India	Nescafe'	When Nescafe became part of the college fresher’s backpack	Nestle India Ltd.	FINALIST
18. Small Town & Rural Marketing
No.	Entrant	Brand Name	Campaign Title	Client Name	G/S/B/F
1	Ogilvy India Group	Vodafone India	Telecom tech to fight sexual harassment - Vodafone Sakhi	Vodafone India Limited	GOLD
2	Ogilvy India Group	Fevikwik	Giving women their appreciation dues	Pidilite Industries Limited	SILVER
3	Ogilvy India Group	Savlon	Savlon Swasth India Mission - when kids and play helped us grow faster	ITC Limited	SILVER
4	Mindshare India	Lifebuoy	The Adaptive Data Lighthouse: Activating Infection Alert System in Rural India	Hindustan Unilever Limited	SILVER
5	McCann Worldgroup India	IDFC Bank	How a new bank, solved an age old problem	IDFC	BRONZE
6	McCann Worldgroup India	Bill & Melinda Gates Foundation	WHEN FAMILY PLANNING HAD A BETTER PLAN	Bill & Melinda Gates Foundation (Supported by Ministry of Urban Development)	BRONZE
19. Regional
No.	Entrant	Brand Name	Campaign Title	Client Name	G/S/B/F
1	FCB ULKA ADVERTISING PRIVATE LTD.	The Times of India	Sindoor-Khela “No Conditions Apply”	The Times Of India	GOLD
2	Ogilvy India Group	Fevikwik	Giving women their appreciation dues	Pidilite Industries Limited	SILVER
3	McCann Worldgroup India	IKEA	When the whole of Hyderabad turned into a furniture store	IKEA PVT. LTD.	SILVER
4	McCann Worldgroup India	Coca-Cola	How a Coke Can carried the love in 12 Indian languages	Coca-Cola India Pvt. Ltd.	BRONZE
5	Mindshare India	Lifebuoy	The Adaptive Data Lighthouse: Activating Infection Alert System in Rural India	Hindustan Unilever Limited	BRONZE
6	Titan Company Ltd.	Tanishq Rivaah	Before Happily Ever After - SOUTH	Titan Company Limited	BRONZE
7	Ogilvy India Group	McNroe - Wild Stone	Wild Stone - Log Toh Notice Karenge	McNroe Consumer Products Pvt. Ltd.	FINALIST
8	McCann Worldgroup India	Complan	Complete Meal vs Piecemeal	Kraft Heinz Pvt. Ltd.	FINALIST
9	Mindshare India	RIN	RIN JAL SAMRUDDH	Hindustan Unilever Limited	FINALIST
20. Direct Marketing
No.	Entrant	Brand Name	Campaign Title	Client Name	G/S/B/F
1	Ogilvy India Group	Vodafone India	Telecom tech to fight sexual harassment - Vodafone Sakhi	Vodafone India Limited	GOLD
2	McCann Worldgroup India	Ikea	When Ikea delivered the most unforgettable invitation card	IKEA PVT. LTD.	GOLD
3	Famous Innovations	Livpure	Rivers in a bottle	Livpure Private Limited	SILVER
4	McCann Worldgroup India	Maharashtra Dyslexia Association	DYSLEXIA	Maharashtra Dyslexia Association	SILVER
5	Grey Group India	Mahindra Rise	Sehat Ka Batua	Mahindra & Mahindra Ltd.	BRONZE
6	Ogilvy India Group	Godrej HIT	How brand HIT used procrastination hacking for donor acquisition	Godrej Consumer Products Ltd.	FINALIST
7	Ogilvy India Group	Cadbury Dairy Milk	Wrapper That Gives	Mondelez India Foods Ltd.	FINALIST
8	Ogilvy India Group	Savlon	Savlon Swasth India Mission - when kids and play helped us grow faster	ITC Limited	FINALIST
9	Ogilvy India Group	ICICI Lombard	Tension nahin, insurance lijiye	ICICI Lombard General Insurance Company	FINALIST
21. Experiential Marketing / Brand Experience
No.	Entrant	Brand Name	Campaign Title	Client Name	G/S/B/F
1	McCann Worldgroup India	IKEA	The World's Longest Drive-Through Furniture Catalogue	IKEA PVT. LTD.	GOLD
2	The Womb Communications LLP	Saregama Carvaan	Saregama Carvaan	Saregama India Ltd.	GOLD
3	DDB Mudra Group	Stayfree	BREAKING DOWN INDIA’S BIGGEST BIAS WITH ONE BRAND’S BELIEF	Johnson & Johnson Limited	GOLD
4	Ogilvy India Group	Cadbury Bournvita	Bournvita: The Exam Sale	Mondelez India Foods Ltd.	SILVER
5	McCann Worldgroup India	Paytm	Paytm Gold: India's Digital Tijori	One97 Communication Limited	SILVER
6	McCann Worldgroup India	Bill & Melinda Gates Foundation	CONVERSATIONAL CONTRACEPTIVES	Bill & Melinda Gates Foundation (Supported by Ministry of Urban Development)	SILVER
7	McCann Worldgroup India	Saffola	Measuring heart health in inches	Marico Limited	BRONZE
8	Ogilvy India Group Contributing Agency 1 : Mindshare Contributing Agency 2  : Creation: Open Minds	Castrol	Extending the life of the real engine of the truck - The trucker	Castrol India Ltd.	BRONZE
9	McCann Worldgroup India	Dettol	Making the Invisible Visible	Reckitt Benckiser India	FINALIST
10	Ogilvy India Group	Bajaj Pulsar	Return of the 'Stunt' King	Bajaj Auto Limited	FINALIST
11	J. Walter Thompson	KitKat	#mytravelbreak	Nestle India Ltd.	FINALIST
12	Ogilvy India Group	Savlon	Savlon Swasth India Mission - when kids and play helped us grow faster	ITC Limited	FINALIST
13	Ogilvy India Group LEAD Agency 2  : Mindshare India Contributing Agency 1 : Rapport Advertising Pvt. Ltd.	Hamam	Helping a braver generation #GoSafeOutside	Hindustan Unilever Limited	FINALIST
14	DDB Mudra Group	Mahindra & Mahindra	WALK TO THE FUTURE	Mahindra & Mahindra Ltd. (Auto)	FINALIST
15	McCann Worldgroup India	Complan	Complete Meal vs Piecemeal	Kraft Heinz Pvt. Ltd.	FINALIST
22A. Positive Change: Environmental - Brands
No.	Entrant	Brand Name	Campaign Title	Client Name	G/S/B/F
1	Ogilvy India Group	Vodafone India	The Good in Goodbyes - Vodafone Eco-Pond	Vodafone India Limited	SILVER
2	DDB Mudra Group	Mahindra & Mahindra	Mahindra Powerpath: A Step Into A Brighter Future	Mahindra & Mahindra Ltd. (Auto)	BRONZE
22B.Positive Change: Environmental - Non-Profit
NO METAL AWARDED
23A. Positive Change: Social Good - Brands
No.	Entrant	Brand Name	Campaign Title	Client Name	G/S/B/F
1	FCBULKA ADVERTISING PRIVATE LTD.	The Times of India	Sindoor-Khela “No Conditions Apply”	The Times Of India	GOLD
2	DDB Mudra Group	Stayfree	AN UNLIKELY TALE OF TWO TABOOS	Johnson & Johnson Limited	GOLD
3	Ogilvy India Group Contributing Agency 1  : Mindshare India Contributing Agency 2 : Rapport Advertising Pvt. Ltd.	Hamam	Breaking Stereotypes to Help Girls #GoSafeOutside	Hindustan Unilever Limited	GOLD
4	Ogilvy India Group	Vodafone India	Telecom tech to fight sexual harassment - Vodafone Sakhi	Vodafone India Limited	SILVER
5	McCann Worldgroup India	IDFC Bank	How a new new bank, solved an age old problem	IDFC	SILVER
6	Hindustan Unilever Limited Contributing Agency 1 : Edelman India Contributing Agency 2 : Jack In The Box	Surf Excel	Haar ko Harao - When losers end up winners	Hindustan Unilever Limited	BRONZE
7	The Womb Communications LLP	Saregama Carvaan	Saregama Carvaan	Saregama India Ltd.	BRONZE
8	McCann Worldgroup India	Saffola	Measuring heart health in inches	Marico Limited	BRONZE
9	McCann Worldgroup India	Dettol	Making the Invisible Visible	Reckitt Benckiser India	FINALIST
10	McCann Worldgroup India	Harpic	Making India Toilet Proud	Reckitt Benckiser India	FINALIST
11	ZEE Entertainment Enterprises Limited	Zee Entertainment Enterprises Limited	The Real Power of Banana Chips!	Zee Entertainment Enterprises Ltd.	FINALIST
12	Asatsu-DK-Fortune Communications Pvt. Ltd.	Manforce Condoms	#ShutThePhoneUp	Mankind Pharma Private Limited	FINALIST
13	Ogilvy India Group Contributing Agency 1 : Mindshare Contributing Agency 2 : Creation: Open Minds	Castrol	Extending the life of the real engine of the truck - The trucker	Castrol India Ltd.	FINALIST
14	Ogilvy India Group	Cadbury Bournvita	Bournvita: The Exam Sale	Mondelez India Foods Ltd.	FINALIST
15	McCann Worldgroup India	Harpic	Harpic: India's Newest Matchmaker	Reckitt Benckiser India	FINALIST
16	ZEE Entertainment Enterprises Limited	Zee TV	#ChangeHerNot	Zee Entertainment Enterprises Ltd.	FINALIST
17	Hindustan Unilever Limited Contributing Agency 1 : Edelman India Contributing Agency 2 : Jack In The Box	Surf Excel	When Embracing Dirt Became An Act Of Faith – Ek Neki Rozana	Hindustan Unilever Limited	FINALIST
18	Rediffusion	TATA ACE GOLD	HOW A TRUCK FROM THE PAST CREATED THE FUTURE OF MILLIONS	TATA Motors Limited	FINALIST
19	EDELMAN INDIA PVT. LTD.	Surf Excel	THE FALLING TEST - EMBRACING THE DIRT OF FAILURE	Hindustan Unilever Limited	FINALIST
23B. Positive Change: Social Good - Non-Profit
No.	Entrant	Brand Name	Campaign Title	Client Name	G/S/B/F
1	TBWA INDIA PVT. LTD.	NeuroGen Brain and Spine Institute	Blink to Speak	NeuroGen Brain & Spine Institute, Stem Asia Hospital & Research Centre Client Company 2 : Asha Ek Hope Foundation	GOLD
2	Grey Group India	Mahindra Rise	Sehat Ka Batua	Mahindra & Mahindra Ltd.	SILVER
3	WATConsult	Project Nanhi Kali	#PowerlessQueen	Project Nanhi Kali by Mahindra Rise	SILVER
4	McCann Worldgroup India	Maharashtra Dyslexia Association	DYSLEXIA	Maharashtra Dyslexia Association	SILVER
5	McCann Worldgroup India	BMGF	WHEN FAMILY PLANNING HAD A BETTER PLAN	Bill & Melinda Gates Foundation (Supported by Ministry of Urban Development)	SILVER
6	Dentsu Webchutney	The Colour of Grey Cells	Project Re-search - Beyond the Blue Whale Challenge	The Colour of Grey Cells	FINALIST
24. David v/s Goliath
No.	Entrant	Brand Name	Campaign Title	Client Name	G/S/B/F
1	The Womb Communications LLP	Saregama Carvaan	Saregama Carvaan	Saregama India Ltd.	SILVER
2	Ogilvy India Group	McNroe - Wild Stone	Wild Stone - Log toh notice karenge	McNroe Consumer Products Pvt. Ltd.	BRONZE
3	McCann Worldgroup India	Complan	Standing tall amongst giants	Kraft heinz Pvt. Ltd.	BRONZE
4	FCBULKA ADVERTISING PRIVATE LTD.	The Times of India	Sindoor-Khela “No Conditions Apply”	The Times Of India	BRONZE
5	McCann Worldgroup India	Paytm	Challenging the Stature of Cash through Wealth Creation	One97 Communication Limited	BRONZE
6	McCann Worldgroup India	IDFC Bank	Don't get played by your bank	IDFC	FINALIST
7	McCann Worldgroup India	IDFC Bank	How a new new bank, solved an age old problem	IDFC	FINALIST
8	McCann Worldgroup India	Saffola Active Soups	What no soup ever did	Marico Limited	FINALIST
9	Wieden + Kennedy India Private Limited	Airbnb India Private Limited	The Spirit of Travel taking on the power of mega-dollars	Airbnb India Private Limited	FINALIST
25. Integrated Advertising Campaign
No.	Entrant	Brand Name	Campaign Title	Client Name	G/S/B/F
1	The Womb Communications LLP	Saregama Carvaan	Saregama Carvaan	Saregama India Ltd.	GOLD
2	Ogilvy India Group Contributing Agency 1  : Mindshare India Contributing Agency 2 : Rapport Advertising Pvt. Ltd.	Hamam	Resurrecting Hamam in modern Tamil Nadu	Hindustan Unilever Limited	SILVER
3	McCann Worldgroup India	Saffola	Measuring heart health in inches	Marico Limited	SILVER
4	McCann Worldgroup India	Complan	Complete Meal vs Piecemeal	Kraft heinz Pvt. Ltd.	SILVER
5	Hindustan Unilever Limited Contributing Agency 1 : Edelman India Contributing Agency 2 : Jack In The Box	Surf Excel	Haar ko Harao - When losers end up winners	Hindustan Unilever Limited	BRONZE
6	McCann Worldgroup India	Kwality Dairy	Making Vitamin D a part of Children's Timetables	Kwality Limited	BRONZE
7	McCann Worldgroup India	Bill & Melinda Gates Foundation	WHEN FAMILY PLANNING HAD A BETTER PLAN	Bill & Melinda Gates Foundation (Supported by Ministry of Urban Development)	BRONZE
8	DDB Mudra Group Contributing Agency 1 : HOTSTAR CREATIVE COMMUNICATIONS	HOTSTAR	ENDING AN ERA OF PASSIVE CRICKET WATCHING	Novi Digital Entertainment Private Limited	BRONZE
9	McCann Worldgroup India	Nescafe	Making strong coffee the new rite of passage for Indian Teens	Nestle India Ltd.	BRONZE
10	McCann Worldgroup India	Incredible India	From the incredible in india to the incredible in you	Ministry Of Tourism, Government of India	FINALIST
11	McCann Worldgroup India Contributing Agency 1  : J. Walter Thompson	Britannia Treat	How Treat reclaimed ownership of the cream	Britannia Industries Limited	FINALIST
12	Havas Worldwide India Pvt. Ltd.	Durex	Durex Air - The Condom for Condom Haters.	Reckitt Benckiser India	FINALIST
13	McCann Worldgroup India	Nestle Nesplus	Nesplus: Kickstarting India's Mornings	Nestle India Ltd.	FINALIST
14	DDB Mudra Group	Stayfree	It's My Time, Period!	Johnson & Johnson Limited	FINALIST
15	McCann Worldgroup India	NSDC-Skill India	Pitching Skills against the stars	National Skill Development Corporation	FINALIST
16	Havas Worldwide India Pvt. Ltd.	Durex Kohinoor	How Durex Kohinoor's desi flavours brought roleplay to Indian bedrooms.	Reckitt Benckiser India	FINALIST
17	Ogilvy India Group	Cadbury Dairy Milk	Kuch Achha Ho Jaaye, Kuch Meetha Ho Jaaye (Let Something Good Happen, Let Something Sweet Happen)	Mondelez India Foods Ltd.	FINALIST
18	Publicis Communications Private Limited	Zee TV	The Great Indian Middle Class Awakening	Zee Entertainment Enterprises Ltd.	FINALIST
19	Ogilvy India Group	McNroe - Wild Stone	Wild Stone - Log Toh Notice Karenge	McNroe Consumer Products Pvt. Ltd.	FINALIST
20	J. Walter Thompson Contributing Agency 1 : Mirum Digital Pvt. Limited	Association of Mutual Funds in India	“Mutual Funds Sahi Hai”… lekin, kintu, parantu	Association of Mutual Funds in India	FINALIST
21	McCann Worldgroup India	Harpic	Harpic: India's Newest Matchmaker	Reckitt Benckiser India	FINALIST
22	FCBULKA ADVERTISING PRIVATE LTD.	Horlicks	Horlicks Exam Time	GlaxoSmithKline Consumer Healthcare Ltd.	FINALIST
23	McCann Worldgroup India	Coca-Cola	Putting a Coca-Cola bottle in the middle of India’s relationships	Coca-Cola India Pvt. Ltd.	FINALIST
24	McCann Worldgroup India	Dettol	Dettol Antiseptic, Reborn	Reckitt Benckiser India	FINALIST
25	DDB Mudra Group	PUMA	CELEBRATING INDIA'S STREETS BY WALKING IN ITS SHOES	PUMA Sports India Pvt. Ltd.	FINALIST
26	Ogilvy India Group Contributing Agency 1 : 22Feet Tribal Worldwide Private Limited Contributing Agency 2  : Edelman India Pvt. Ltd. Contributing Agency 3 : Wavemaker	Titan Raga	Setting a new time for women's watches	Titan Company Limited	FINALIST
27	DDB Mudra Group Contributing Agency 1 : Prime Focus India Contributing  Agency 2: Mediacom Contributing Agency 3 : L&K Saatchi & Saatchi	BIG BAZAAR	HAR TYOHAAR MEIN BIG BAZAAR - INTEGRATING THE COMPLEXITY OF INDIA'S FESTIVALS	Future Retail Limited	FINALIST
28	Ogilvy India Group	Livon Serum	Mind Over Might: Livon's Breakthrough Saga	Marico Limited	FINALIST
29	Ogilvy India Group	Amazon Echo	Easier Said Than Done: Introducing India to Smart Speaker	Amazon Seller Services	FINALIST
30	Wieden + Kennedy India Private Limited	Airbnb India Private Limited	When a brand challenged a mindset instead of a competition	Airbnb India Private Limited	FINALIST
26. Best On-going Campaign (Sustained Success)
No.	Entrant	Brand Name	Campaign Title	Client Name	G/S/B/F
1	McCann Worldgroup India	Paytm	How we added a Verb to India's Vocabulary	One97 Communication Limited	GOLD
2	Ogilvy India Group	Brooke Bond Red Label	Taste of Togetherness	Hindustan Unilever Limited	GOLD
3	Hindustan Unilever Limited Contributing Agency 1 : Edelman India Contributing Agency 2 : Jack In The Box	Surf Excel	Giving fight against dirt a karmic perspective	Hindustan Unilever Limited	GOLD
4	Hindustan Unilever Limited Contributing Agency 1 : Edelman India Contributing Agency 2 : Jack In The Box	Surf Excel	Ramzan – When embracing dirt became an act of faith	Hindustan Unilever Limited	SILVER
5	Ogilvy India Group	Cadbury Bournvita	Bournvita Tayyari Jeet Ki	Mondelez India Foods Ltd.	SILVER
6	Ogilvy India Group	The Akanksha Foundation	THE JOY EXCHANGE	Akanksha Foundation	SILVER
7	McCann Worldgroup India	Harpic	Mission Harpic: Making Toilets Matter to India	Reckitt Benckiser India	BRONZE
8	J. Walter Thompson	BOOST	PLAY THE BIGGER GAME	GlaxoSmithKline Consumer Healthcare Ltd.	FINALIST
9	McCann Worldgroup India Contributing Agency 1 : J Walter Thompson	Britannia Good Day	Creating Smiles Through the Joy of Snacking	Britannia Industries Limited	FINALIST
27. New Product or Service
No.	Entrant	Brand Name	Campaign Title	Client Name	G/S/B/F
1	The Womb Communications LLP	Saregama Carvaan	Why Not an Innovation for the old ?	Saregama India Ltd.	SILVER
2	Ogilvy India Group	Amazon Echo	Easier Said Than Done: Introducing India to Smart Speaker	Amazon Seller Services	BRONZE
3	Guiltfree Industries Ltd	Too Yumm	National Launch of Too Yumm Snacks	Guiltfree Industries Ltd.	FINALIST
4	McCann Worldgroup India	Saffola Active Soups	What no soup ever did	Marico Limited	FINALIST
28. Influencer Marketing
No.	Entrant	Brand Name	Campaign Title	Client Name	G/S/B/F
1	Mindshare India Contributing Agency 2 : India Food Network	Kissan	Kissan Tiffin Timetable	Hindustan Unilever Limited	SILVER
2	DDB Mudra Group	PUMA	50 INFLUENCERS. 1 PIECE OF CONTENT	PUMA Sports India Pvt. Ltd.	BRONZE
3	TOASTER INDIA PRIVATE LIMITED	Google Photos	The Lost Box	Google India Pvt. Ltd.	FINALIST
4	Ogilvy India Group	Love Matters	#LForLove	Love Matters India/Development Consortium	FINALIST
5	Dentsu Webchutney	Wildcraft India Pvt. Ltd.	Wildcraft Wildlings	Wildcraft India Pvt. Ltd.	FINALIST
6	Ogilvy India Group	Nicotex	I Can You Can	Cipla Limited	FINALIST
7	DDB Mudra Group	Johnson's Baby	THE PURSUIT OF INFLUENCE, NOT JUST THE INFLUENCER	Johnson & Johnson Limited	FINALIST
8	Ogilvy India Group Contributing Agency 1 : 22Feet Tribal Worldwide Private Limited Contributing Agency 2  : Edelman India Pvt. Ltd. Contributing Agency 3 : Wavemaker	Titan Raga	Setting a new time for women's watches	Titan Company Limited	FINALIST
9	WATConsult	Project Nanhi Kali	#PowerlessQueen	Project Nanhi Kali	FINALIST
10	ZEE Entertainment Enterprises Limited	Zee TV	#ChangeHerNot	Zee Entertainment Enterprises Ltd.	FINALIST
29. Best Use Of Data
No.	Entrant	Brand Name	Campaign Title	Client Name	G/S/B/F
1	Mindshare India	Lifebuoy	The Adaptive Data Lighthouse: Activating Infection Alert System in Rural India	Hindustan Unilever Limited	GOLD
2	The Womb Communications LLP	Saregama Carvaan	Saregama Carvaan	Saregama India Ltd.	GOLD
3	Ogilvy India Group	ICICI Lombard	Tension nahin, insurance lijiye	ICICI Lombard General Insurance Company	SILVER
4	Dentsu Webchutney	The Colour of Grey Cells	Project Re-search - Beyond the Blue Whale Challenge	The Colour of Grey Cells	SILVER