Drawing conclusions with Aditi Jain
Bi-weekly commentary, observational humour and satire on contemporary events by Aditi Jain, vice president, Tilt Brand Solutions
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CTV’s big picture: Small screens are getting left ...
As India’s CTV adoption grows 30–35% yearly, Tonic Worldwide’s senior vice president for media and martech notes that why marketers must recalibrate their plans to woo high-value audiences in untapped regions.
Why India’s creator economy is becoming every ...
It will influence over $1 trillion in spend by 2030, with brands set to boost creator marketing budgets 1.5 to 3x in the next three years, according to a BCG report.
AI, copyright, and creativity: The fine line ...
With tech giants lobbying for AI training on copyrighted material and artists filing lawsuits to protect their work, adland faces the challenge of integrating AI while respecting copyright, originality, and the livelihoods of creators.
Marketing to machines: When bots become the target ...
As agentic AI retools the customer journey, Netcore’s founder and MD, Rajesh Jain, explains why marketers must now influence not just humans — but also the autonomous algorithms deciding on their behalf.