Celebrating the spirit of Durga Puja through stories and style

DS Group launches third season of ‘Pujoy Pulse’ campaign

DS Group has launched the third season of its ‘Pujoy Pulse’ campaign in partnership with TV9 Bangla, celebrating Durga Puja 2025. Centred on the theme ‘Gol Ka Mol’, the campaign highlights circular motifs representing Bengal’s cultural symbols. Activities include an AI-driven storytelling film, Gol-Mol ReAImagined, video series on women achievers and artisans of West Bengal, and felicitation events at the TV9 Studio. The campaign will also feature a Pujoy Pulse roadshow, interactive installations, and AI caricature experiences, combining digital and on-ground activations to showcase Bengal’s festive traditions.

ITC Aashirvaad launches ‘Matri shakti bondona’ campaign, celebrating mothers across West Bengal

ITC Aashirvaad’s Durga Puja campaign, 'Matri shakti bondona', honours mothers as the embodiment of Maa Durga’s strength and care. Anchored by a soulful song sung by National Award-winning Iman Chakraborty, the campaign combines tradition with technology through interactive kiosks at puja pandals across Kolkata and West Bengal. Families could perform festive sounds like Ullu Dhwani, Shankha, and Dhaak, which measured their “shakti” to generate a personalised musical tribute for their mothers. This tech-enabled, participatory activation turned collective festive joy into intimate, customised experiences, deepening the emotional resonance of the campaign while celebrating the unique energy, love, and resilience of every mother.

Tata CLiQ Fashion Launches ‘Amar Pujo, Amar CLiQ’ Campaign Featuring Trina Saha

Tata CLiQ Fashion has rolled out its Durga Puja campaign *Amar Pujo, Amar CLiQ*, positioning its House of Utsav curation as the style partner for every festive moment. Featuring actor Trina Saha, the film showcases her in a series of looks—from Shashti shopping and Saptami pandal hopping to Ashtami Anjali, Nabami night dancing, and Dashami’s Sindoor Khela—each reflecting a different mood and version of herself. Designed as a one-stop festive destination, House of Utsav brings together traditional sarees, kurtas, fusion ensembles, jewellery, accessories, and beauty to inspire consumers to express individuality through fashion. Sumit Puri, VP Marketing, Tata CLiQ, said the campaign celebrates Pujo as a canvas for self-expression, offering curated choices that make every consumer Pujo-ready with ease.
 

 

 

 

 

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ALDO India Unveils FW25 Festive Campaign ‘Try Every Thing’ With Rasha Thadani and Vedang Raina

Apparel Group has launched ALDO India’s FW25 festive campaign Try Every Thing, marking a bold brand evolution that champions fearless self-expression and experimentation. Actors Rasha Thadani and Vedang Raina join as brand ambassadors, embodying the campaign’s spirit of discovery and celebration. The festive collection features jewel-toned, metallic, and embellished footwear and accessories for men and women, blending bold style with ALDO’s signature Pillow Walk™ comfort. Designed for every festive first—from family gatherings to all-night parties—the range includes sequinned stilettos, jewel-toned clutches, polished loafers, and sleek sneakers. Abhishek Bajpai, CEO, Apparel Group India, said the collaboration reflects ALDO’s fashion-forward spirit and commitment to modern festive consumers. Through fresh storytelling and immersive experiences, ALDO India invites consumers to embrace personal style and live every moment fully with Try Every Thing.

ITC Sunrise Spices Celebrates Durga Puja with ‘Sunrise Pujor Satkahon’

ITC Sunrise Spices has launched 'Sunrise Pujor Satkahon' across West Bengal, celebrating the spirit of Durga Puja by highlighting traditions, community engagement, and local creativity. Partnering with over a thousand puja committees, the campaign encourages entries showcasing themes, community participation, and cultural significance. Through a phased contest—shortlisting the top 250 entries, jury-scoring the top 50, and announcing the top 5 on Navami—the initiative culminates in a celebrity-led Sindoor Khela on Dashami. The top 250 entries will also be featured in a coffee table book, preserving the stories and artistry of Bengal’s pujos. Piyush Mishra, Business Head, said the initiative honours Bengal’s soul, celebrating unity, creativity, and devotion across the state.

Xiaomi India celebrates Durga Puja with ‘Amar Pujo, amar Xiaomi’ campaign in Kolkata

Xiaomi India has rolled out its Amar Pujo festive campaign in West Bengal, combining exclusive offers, influencer storytelling, and community engagement. unveiled with Tollywood actress Darshana Banik at South City Mall Mi Store, the campaign showcased puja deals across smartphones, QLED TVs, tablets, wearables, and more. highlights include up to 45% off on smartphones, 30% off on tablets, a 3-year warranty on QLED TVs, and up to 60% off on smartwatches and earbuds.

as part of the activation, the brand introduced the Xiaomi Big Deal Taxi—a branded fleet moving across Kolkata, encouraging consumers to spot, click, and share moments with #XiaomiAmarPujo2025 to win prizes. Ritij Khurana, associate director brand marketing, said the campaign blends Kolkata’s cultural vibrancy with festive joy, aiming to create memorable experiences while connecting with consumers during Pujo.

Shyam Metalics Foundation celebrates Durga Puja with ‘Shelter of protection’ campaign, donates roofing sheets to families in need

Shyam Metalics Foundation marked durga puja with its ‘shelter of protection’ initiative, blending tradition with social impact. three home-styled pandals at sulekha in garia, dankuni in hooghly, and birhata in burdwan were built using sel tiger roofing sheets as symbols of strength and protection. following the festivities, the sheets were donated to 250 underprivileged families, transforming maa durga’s blessings into safe, durable roofs. nirmal uday, coo, crm division, said the campaign extends the spirit of puja beyond rituals, providing shelter and security while reinforcing community care and trust. the initiative reflects shyam metalics’ commitment to faith, tradition, and social responsibility.

Redbus rolls out AI-powered Dussehra campaign ‘Taking India home sale’ with festive travel offers

Redbus has launched its Dussehra campaign, “Taking India home sale,” celebrating the joy of homecomings with discounts across bus, rail, and hotels. running from 22nd September to 5th October, the campaign features fully AI-generated ads using VEO3 technology, capturing the warmth of festive journeys and family moments. travellers can avail up to ₹300 off on bus tickets (code: festive300), ₹200 off on rail bookings (code: festive200), and up to 55% off on hotels. the campaign highlights Redbus’s role in connecting millions of indians with their families during the festive season, with follow-up activity planned for Diwali.

Parle-G launches Durga Puja campaign celebrating artisans and traditions

Parle Products has unveiled a new Durga Puja campaign for its iconic brand Parle-G, honouring the artisans of Kumartuli and the cultural traditions that define the festival. the film follows Aaroti, a young photographer, and her bond with an idol-maker, where moments over parle-g biscuits and tea highlight resilience, creativity, and togetherness. culminating during ashtami shondhi puja, the narrative reinforces the brand’s “g maane genius” philosophy — showing that true genius lies in simple joys and shared traditions. with this campaign, Parle-G strengthens its legacy as a symbol of nostalgia, cultural pride, and festive bonding across generations.

Tata Tea Gold launches ‘Banglar shilpi shojjito pujo’ campaign for Durga Puja

Tata tea gold has unveiled its Durga Puja campaign ‘Banglar shilpi shojjito pujo’, celebrating bengal’s rich artistic heritage through ten limited-edition festive tea packs designed by renowned bengali artists across diverse mediums. each pack depicts iconic puja moments such as dhaak beats, dhunuchi dance, and sindoor khela, turning them into collectible artworks. the campaign is supported by a tvc that reimagines pujo as a living canvas, with steaming tea transforming into brushstrokes across festive celebrations, capturing the thought ‘banglar pujo ek sonar chhobir mawto’ (bengal’s pujo is nothing short of a golden painting brought to life).

Kalyan Jewellers celebrates Bengal’s artistry this Sharod Utsav with Ritabhari Chakraborty and Subhrajit Dutta

Kalyan Jewellers has launched its Sharod Utsav digital campaign, featuring Ritabhari Chakraborty and Subhrajit Datta, celebrating Bengal’s artistry by drawing parallels between the intricate swirls of goyna bori and the craftsmanship of sonar goyna (gold jewellery). the film highlights sharod utsav as a blend of devotion, creativity, and community, reflecting the brand’s ethos of honouring tradition with modern storytelling. alongside the campaign, kalyan jewellers has announced festive offers, including rate protection through advance booking and up to 50% off on making charges, further reinforcing its promise of trust and transparency with its 4-level assurance certificate.

Shoppers Stop launches Durga Pujo campaign tvc ‘Pujor prothom stop’

Shoppers Stop has launched its durga pujo campaign ‘Pujor prothom stop’ with a tvc unveiled at its south city mall store in kolkata, featuring actors debchandrima singha roy and gaurav chakraborty. the film tells the story of a young couple celebrating their first pujo together, highlighting gifting, dressing up, and festive togetherness. the campaign positions shoppers stop as the first destination for pujo shopping, offering premium collections across fashion, beauty, accessories, and gifting. with exclusive festive offers, curated collections, and services like personal shoppers, shoppers stop aims to help customers create lasting pujo memories in style.