Celebrating the spirit of Durga Puja through stories and style

Parle-G launches Durga Puja campaign celebrating artisans and traditions

Parle Products has unveiled a new Durga Puja campaign for its iconic brand Parle-G, honouring the artisans of Kumartuli and the cultural traditions that define the festival. the film follows Aaroti, a young photographer, and her bond with an idol-maker, where moments over parle-g biscuits and tea highlight resilience, creativity, and togetherness. culminating during ashtami shondhi puja, the narrative reinforces the brand’s “g maane genius” philosophy — showing that true genius lies in simple joys and shared traditions. with this campaign, Parle-G strengthens its legacy as a symbol of nostalgia, cultural pride, and festive bonding across generations.

Tata Tea Gold launches ‘Banglar shilpi shojjito pujo’ campaign for Durga Puja

Tata tea gold has unveiled its Durga Puja campaign ‘Banglar shilpi shojjito pujo’, celebrating bengal’s rich artistic heritage through ten limited-edition festive tea packs designed by renowned bengali artists across diverse mediums. each pack depicts iconic puja moments such as dhaak beats, dhunuchi dance, and sindoor khela, turning them into collectible artworks. the campaign is supported by a tvc that reimagines pujo as a living canvas, with steaming tea transforming into brushstrokes across festive celebrations, capturing the thought ‘banglar pujo ek sonar chhobir mawto’ (bengal’s pujo is nothing short of a golden painting brought to life).

Kalyan Jewellers celebrates Bengal’s artistry this Sharod Utsav with Ritabhari Chakraborty and Subhrajit Dutta

Kalyan Jewellers has launched its Sharod Utsav digital campaign, featuring Ritabhari Chakraborty and Subhrajit Datta, celebrating Bengal’s artistry by drawing parallels between the intricate swirls of goyna bori and the craftsmanship of sonar goyna (gold jewellery). the film highlights sharod utsav as a blend of devotion, creativity, and community, reflecting the brand’s ethos of honouring tradition with modern storytelling. alongside the campaign, kalyan jewellers has announced festive offers, including rate protection through advance booking and up to 50% off on making charges, further reinforcing its promise of trust and transparency with its 4-level assurance certificate.

Shoppers Stop launches Durga Pujo campaign tvc ‘Pujor prothom stop’

Shoppers Stop has launched its durga pujo campaign ‘Pujor prothom stop’ with a tvc unveiled at its south city mall store in kolkata, featuring actors debchandrima singha roy and gaurav chakraborty. the film tells the story of a young couple celebrating their first pujo together, highlighting gifting, dressing up, and festive togetherness. the campaign positions shoppers stop as the first destination for pujo shopping, offering premium collections across fashion, beauty, accessories, and gifting. with exclusive festive offers, curated collections, and services like personal shoppers, shoppers stop aims to help customers create lasting pujo memories in style.