Mad Influence and Hyundai Motor India unite for ‘Origins of Kerala'
Mad Influence collaborated with Innocean to design a campaign that celebrated Kerala’s culture during the Onam festival. The initiative, spearheaded by Mad Productions, resulted in three webisodes highlighting Kerala’s cultural wealth through food, dance, and martial arts.
Influencer Govind, known as Kerala Foodie, navigated the regions of Kochi, Thrissur, and Palakkad in a Hyundai Exter. The episode showcased culinary traditions of the Onam Sadhya, diving into the artistry of this vegetarian feast with caterers and home chefs who shared their expertise. Actress and classical dancer Anu Sithara explored traditional dance forms like Mohiniyattam, Kathakali, and Pulikali, driving a Hyundai Venue. Actress Noorin Shereef learned Kerala's ancient martial arts, such as Kalaripayattu and Vaadi Payattu, while traveling in a Hyundai Creta. Her adventure underlined the state’s warrior traditions and the car’s reliability in rugged terrains.
Tanishq diamonds honours women with ‘Celebrate Your Sparkle’ campaign
Tanishq's new campaign pays tribute to the inner brilliance of modern women through its premium diamond jewellery collection. The TVC, conceptualised by Lowe Lintas, features actress Manisha Koirala and portrays diamonds as symbols of individuality and grace.
The story follows the protagonist, adorned in Tanishq diamonds, attending a glamorous soirée. Set against the nostalgictrack 'Aaj Main Upar'( today I am above), the ad evokes a sense of timelessness, with Manisha Koirala passing on inspiration to younger women.
Streax gel hair colour shines with Malaika Arora
Streax’s campaign introduces Malaika Arora as its ambassador to promote Streax gel hair colour.
The TVC focuses on the product’s blend of nourishment, colour, and shine. Malaika encourages women to embrace transformations, moving beyond grey coverage to join the ‘Shine Revolution.’ This campaign highlights Streax’s focus on styling.
Spinny teams up with Samay Raina for laughs and cars
Spinny, a used-car brand, collaborated with comedian Samay Raina for its 'Sweet December' campaign. The video captures Samay’s comedic journey, where he dons a Spinny t-shirt to win a free car—a nod to their earlier interactions on India’s Got Latent.
This campaign uses humour and surprise, engaging audiences with storytelling while promoting Spinny’s ethos. The highlight includes a contest where participants can win a car and meet Sachin Tendulkar.
Max Protein’s ‘A Cookie That Saved Christmas’ campaign
Max Protein blends humour and festivity with its campaign promoting protein-packed cookies as a Christmas survival tool.
The tagline 'Ho Ho Ho ya Oh Oh Oh?' and messaging about festive chaos position the cookies as energy boosters. The campaign connects with individuals during the holiday season, blending wit and practicality to promote the product.
Wonderla’s chikku gets a Makeover
Wonderla unveiled a version of its mascot, chikku, alongside a CGI-driven film, 'Adventures of Chikku – Wild Ride'.
The film, created with Red Raion, showcases chikku and friends in escapades, combining visuals and storytelling. This reimagined mascot and ride aim to connect with younger audiences, offering a mix of tradition and new ideas.
Wonderla’s collaboration with Red Raion reflects a commitment to creating entertainment and bridging generations with experiences.
Beardo redefines evolution with Hrithik Roshan
Beardo challenges darwin’s theory of evolution with its campaign, 'Evolution Ends with the Bearded Boss'. Featuring Hrithik Roshan, the ad critiques societal norms of the modern corporate worker, positioning the Bearded Boss as the pinnacle of individuality and freedom.
Hrithik’s presence and the campaign’s narrative celebrate personal growth and authenticity. The campaign encourages men to break free from monotony, making Beardo a symbol of empowerment.
Bank of Baroda’s ‘Play The Masterstroke’ campaign with Sachin Tendulkar
Bank of Baroda’s ad campaign, starring Sachin Tendulkar, uses the metaphor of "masterstrokes" to attract customers to achieve their goals.
The tagline 'Play The Masterstroke' connects Sachin’s cricketing excellence with the bank’s services, urging individuals to take steps towards goals like home ownership and education. The campaign also introduces the bob Masterstroke savings account, offering banking options, reflecting Bank of Baroda's customer-first approach.
Asian Paints sonic identity launch with The Quick Style
Asian Paints breaks new ground by launching a sonic identity in collaboration with dance troupe The Quick Style. The campaign, set against the vibrant murals of Lodhi Colony, blends music, movement, and colour to resonate with younger audiences.
The sonic identity reflects the brand’s commitment to transformation and innovation, bridging tradition and modernity. With dynamic choreography and a captivating melody, Asian Paints connects emotionally with its audience, reinforcing its position as a leader in the home decor space.
Zepto and Google Pay launch holiday campaign with gift boxes
Zepto has partnered with Google Pay for a Christmas campaign that offers a free gift box with every Zepto order starting 24th December. The campaign features a playful advert in which Santa, after delivering gifts, finds his fridge empty. Zepto steps in to provide a quick delivery of groceries and snacks, taking the role of 'Santa’s Santa'.
The campaign is aimed at spreading holiday cheer, with a focus on easy gifting and last-minute shopping. Additionally, Zepto has introduced two exclusive gift boxes for dog and cat owners, containing treats and other pet-related items. The promotion is designed to enhance the festive experience for users, while also making Christmas shopping simpler.
Skechers and Signpost India introduce 3D cricket shoe bus shelters in Mumbai
Skechers has launched a campaign with Signpost India featuring 3D cricket shoe installations in Mumbai, designed to promote the brand’s new cricket shoe series. A pair of 15-foot shoes toured the city before being displayed at a bus shelter at Azad Maidan.
The campaign attracted crowds and garnered attention on social media. The initiative, which runs for a month, includes out-of-home advertising across major Indian metros. The campaign also featured cricket players Yastika Bhatia and Ishan Kishan as brand ambassadors, promoting the launch. The installation reflects the city's passion for cricket and blends creativity with urban engagement.
GM Modular launches winter campaign for december festivities
GM Modular has unveiled a new winter campaign celebrating the month of december. The campaign highlights the role of GM Modular products in creating the right environment for Christmas celebrations and other december activities. It focuses on products like extension boards, lighting, and switches, which are essential for family gatherings and parties.
The campaign features festive scenes of shopping, house parties, and Christmas tree decorations, illustrating how GM Modular’s solutions contribute to the festive atmosphere. It aims to remind consumers how the brand enhances the festive spirit during the holiday season.
Lay’s Introduces food truck experience in Delhi
Lay’s has launched its first experiential food truck in Delhi, offering innovative ways to enjoy its chips. The truck travels through various locations in the city, including Satya Niketan and Nehru Place, offering dishes that incorporate Lay’s chips in new recipes.
This initiative expands the WaysToLays concept, where Lay’s chips are used in creative ways in dishes inspired by local and global flavours. Celebrity chefs Kunal Kapur, Shivesh Bhatia, and Manish Mehrotra have contributed to the campaign by serving dishes inspired by Lay’s. The food truck also brings fans together for unique culinary experiences and aims to engage Delhi’s food enthusiasts.
The Pant Project launches experiential jeans campaign at IIT Bombay
The Pant Project has launched an experiential marketing campaign at Mood Indigo, IIT Bombay's cultural festival. The campaign features a large denim installation designed to appeal to Gen Z. The installation allows attendees to interact with the product by doodling or painting on the denim, creating an experience.
The campaign is aimed at engaging students and young adults, promoting the brand’s range of jeans and pants. The activation allows visitors to express their creativity while connecting with the brand's core values of innovation and individuality. The Pant Project seeks to build a deeper connection with the Gen Z audience through this interactive experience.
Lemonn unveils brand film: 'Santa is Retiring'
Lemonn, an investment app, has launched a brand film called "Santa is Retiring," which highlights the importance of planning for retirement. The film, developed with the ad agency Enormous, shows Santa Claus enjoying his retirement after centuries of spreading joy worldwide.
Through this storyline, Lemonn encourages viewers to consider retirement planning as part of their financial journey. The film aims to make the concept of investment more relatable and accessible, combining festive cheer with financial awareness. The campaign runs on Lemonn’s digital and social media platforms during the Christmas season.
Sangya project and IMBesharam launch ‘SCKS Takes U Out’ campaign
Sangya Project and IMBesharam have introduced the ‘SCKS Takes U Out’ campaign, which focuses on sexual wellness. The campaign is aimed at empowering women through a playful approach to self-care. It centres around a product called SCKS, a sexual wellness device designed to provide relief from frustrations.
The campaign features a superwoman figure, played by Tanisha, the cofounder of Sangya Project, who rescues women from everyday frustrations. The campaign uses humour and bold storytelling to challenge taboos around sexual wellness and promote self-care as an important aspect of modern life. Social media engagement continues the conversation on wellness and empowerment.
Riccaro Corduso launches 'Rise Above' campaign with International appeal
Riccaro Corduso, a new luxury fashion brand, introduced its 'Rise Above' campaign, shot in Ladakh with an international cast. The campaign, supported by a brand film, still shoots, and e-commerce visuals, reflects the brand's focus on resilience, craftsmanship, and elegance. Directed by Jomin Verghese and Winston Jose, the campaign highlights the use of fabrics like cashmere in menswear. It launched digitally across platforms such as YouTube, Instagram, and Facebook.
Founder Adnan Sayed described 'Rise Above' as a philosophy embodying resilience and the human spirit. The initiative aligns with Riccaro Corduso’s Autumn Winter/24 collection and sets plans for future stores. A six-month digital promotion strategy is planned to position the brand in global fashion.
JSW MG Motor India marks Christmas with campaign on giving
JSW MG Motor India celebrated Christmas with a campaign that highlighted the importance of kindness and giving. The story follows a father and son driving an MG ZS EV who help stranded festive characters bring gifts to an orphanage. The narrative focuses on giving and reflects the company's emphasis on compassion during the season.
The campaign aligns with MG Motor’s values, focusing on shared experiences and human connections. Through this initiative, the brand encourages embracing the core of Christmas, which involves unity and giving.
Pulse candy introduces #TheGreatPulseChase campaign
DS Group’s Pulse Candy launched a campaign following its 2023 initiative. The teaser video, featuring Abhishek Banerjee and Saurabh Shukla, invites audiences to predict the outcome of Santa’s candy heist and participate in the #TheGreatPulseChase contest. Participants can share guesses on social media, with winners receiving vouchers worth up to ₹5,000.
The campaign uses CGI to create a festive-themed storyline that focuses on engaging audiences. The final video, set for release soon, will show the next phase of the chase. The initiative reflects the brand’s strategy to create interactive customer experiences.
Xiaomi Features CGI in OOH campaign for Redmi Note 14 series
Xiaomi India launched an outdoor campaign to highlight the durability of its Redmi Note 14 5G Series. The campaign used CGI and live action, with smartphones appearing to pop out of billboards and undergo tests like being run over by vehicles. This activation took place in locations across New Delhi, Mumbai, Bengaluru, and Hyderabad.
The campaign generated interest online and offline, with the hashtag #RedmiNote14Series reaching 8.6 million users. By combining visuals with product demonstration, Xiaomi promoted the phone's resilience while connecting with older and newer audiences.
Toyota campaign promotes sustainability and innovation
Toyota Kirloskar Motor launched its corporate campaign, 'Happier Paths Together', focused on sustainability, mobility solutions, and societal betterment. The campaign promotes technologies like hybrid and electric vehicles while addressing carbon neutrality and community empowerment through skilling and education initiatives.
The campaign will feature at the Bharat Mobility Global Expo 2025, where Toyota will showcase vehicle technologies. This initiative supports Toyota’s aim of sustainable growth and fostering societal well-being.
Riyo Advertising and ALERT-INDIA campaign addresses leprosy stigma
Riyo Advertising and ALERT-INDIA launched a campaign to address stigma surrounding leprosy and raise awareness about early detection. The campaign highlights symptoms and encourages timely medical intervention. Released on social media, the film gained over 1 lakh views on its first day.
The initiative combines Riyo’s communication work and ALERT-INDIA’s outreach to educate communities and address myths about the disease. Future plans include expanding the campaign to address other challenges and reinforcing the partnership’s commitment to change.
Niyo’s #NiyoTravelBreak campaign offers travel breaks
Fintech platform Niyo launched the #NiyoTravelBreak campaign to encourage travel during the holiday season. Participants shared reasons they deserved a break, with winners receiving flights and visas to places like Thailand and Maldives. The initiative combines marketing with customer engagement.
The campaign brought over 1,000 entries, with winners announced as part of Niyo’s effort to inspire travel for 2025. By connecting its services with travel experiences, Niyo strengthened its brand’s focus on global travel.
CRED launches cashback challenge
CRED has introduced a year-end promotion, giving 20 members a chance to multiply their lifetime cashback rewards by 10 times. Participants must share screenshots of their total CRED cashback earnings via comments on either CRED’s or founder Kunal Shah’s LinkedIn post by 24 December, 6 PM. Ten winners will be selected from each post, potentially turning accumulated rewards into significant sums. For instance, a user with ₹15,000 in cashback could see it rise to ₹1.5 lakh.
The initiative aligns with the year-end spending surge, aiming to reward consistent financial habits among its members. With over ₹250 crore already distributed in cashback rewards, the campaign underscores CRED’s commitment to enhancing user engagement and loyalty during the holiday season.
BN Group celebrates heroes with 'Rakho Iraade Fresh' (keep your intentions fresh)
BN Group’s flagship brand, has launched the 'Rakho Iraade Fresh' campaign to honour changemakers. The TVC highlights individuals like Neeraja Kudrimoti, who transitioned from IT to sustainable farming, and Narayanan Krishnan, a chef-turned-social worker feeding the underprivileged. Bollywood actor Sonu Sood and Anup Soni showcase the campaign’s message through their social platforms, encouraging audiences to embrace fresh perspectives and actions.
The campaign aligns with Simply Fresh’s mission to inspire bold, impactful choices for a better Bharat. Alongside the TVC, it features digital content and challenges to engage viewers and foster a sense of community-driven change.
Style condoms Introduces #StyleHarBaar ( style every time) campaign
Style condoms, a brand under Janani Family Care, has unveiled a year-long campaign, #StyleHarBaar, to promote new product variants designed to enhance intimacy and safety. The three offerings—Cosmo flavoured, Extra Time, and Air Thin condoms—are tailored to provide unique experiences, including enhanced sensations and extended enjoyment.
The campaign utilises digital video content and social media to expand its reach, supported by regional 360-degree marketing strategies. With a focus on family planning, sexual wellness, and innovation, the brand aims to redefine perceptions around intimacy while prioritising safety and pleasure.
Gromax Inspires youth through agriculture campaign
To address rural migration and encourage youth to consider agriculture as a career, Gromax Agri Equipment launched its “Kisaan Ka Kamaal” (the magic of a farmer) campaign on Kisan Diwas (Farmer's day). The video narrates the story of a young boy, Ayush, who discovers the multifaceted role of his farmer father, realising the innovation and dignity in modern farming.
The campaign uses visuals to highlight agricultural opportunities and challenge stereotypes about the profession. It concludes with a message celebrating farming as a cornerstone of India’s growth, aiming to instil pride and inspire a generational shift in perceptions about agriculture.
The Bear House showcases ‘Beyond the Green’ Polos
Men’s apparel brand The Bear House has launched the ‘Beyond the Green’ campaign, showcasing high-performance polos designed for style. With features like 4-way stretch, moisture-wicking, and anti-stain technology, the collection caters to modern men seeking comfort and functionality.
Positioning the polos as a blend of style and practicality for work and casual wear. The brand invites men to embrace opportunities while looking impeccable, reinforcing its ethos of empowering action and excellence.
The Bites Box by Mad Over Donuts
Mad Over Donuts has introduced a creative and festive box this holiday season with 'The Bites Box'. The packaging is designed to double as a detachable Christmas tree.
The campaign taps into the Christmas traditions. Mad Over Donuts aims to make the holiday season more memorable.
Chinese Wok and Baby John collaboration
Chinese Wok has collaborated with Bollywood's film Baby John to promote its desi Chinese flavours. The partnership features Varun Dhawan, who engages with fans and food lovers alike.
This campaign merges Bollywood's popularity with India's love for Chinese cuisine. Chinese Wok aims to capture the audience and position itself as a brand for desi Chinese.
Cadbury Bournville’s 'Don't Rush It'
Cadbury Bournville’s 'Don’t Rush It' campaign highlights the joy of savouring life’s moments. Through advertisements, the brand communicates the richness of its dark chocolate.
The campaign ties the chocolate’s flavour to a meditative and rewarding experience.
Aukera’s ‘Lock Your Love’ contest
Jewellery brand Aukera celebrates love with its "Lock Your Love" contest. Couples visiting its stores can seal their bond by attaching love locks to a 'Wall of Love', creating a romantic gesture tied to the brand.
This initiative combines tradition, romance, and exclusivity.
Elver’s festive earbuds campaign
Elver has launched a campaign, #LightUpWithElver, featuring its glowing earbuds. The campaign highlights the fusion of technology and tradition, making the earbuds a unique addition to holiday festivities.
Through digital promotions, The campaign showcases the product’s functionality and also its ability to create magical moments, appealing to younger, tech-savvy consumers.
Roche Diagnostics’ diabetes awareness
Roche Diagnostics, featuring actor Vijay Raaz, has launched the #BreakfastSePehleAccuChek campaign to raise awareness about managing diabetes. The campaign highlights the importance of checking blood glucose levels before breakfast for more effective management. With its omnichannel approach, the campaign has reached over 15,600 patients across India.
By combining humour with critical health messaging, Roche makes the topic of diabetes accessible. The campaign’s widespread reach through social media, clinics, and healthcare partnerships ensures that it impacts a broad audience, promoting early detection and better health practices.
Narayana Health’s preventive care campaign
Narayana Health’s campaign highlights preventive care and regular health check-ups. Through a 360-degree approach, the campaign organises health camps in major cities, aiming to educate people about early detection and better health management.
The initiative reflects the hospital’s commitment to public health, making healthcare more accessible.
Third Wave Coffee’s 'Secret Santa'
Third Wave Coffee has launched its “Secret Santa” campaign to bring holiday cheer to its cafes. Customers are surprised with hidden gifts, festive activities, and thoughtful gestures.
The campaign strengthens customer relationships by fostering a sense of community and celebration. By aligning with the festive spirit, Third Wave Coffee positions itself as a welcoming space for people to gather and create memorable experiences.
ManipalCigna unveils ‘Sada Secure Raho’ (be secure) campaign with Jaaved Jaaferi
ManipalCigna Health Insurance has launched the 'Sada Secure Raho' campaign to promote its new product, ManipalCigna Sarvah. Featuring Jaaved Jaaferi as Prabhakar, a witty astrologer, and Sarvanand, a 3D AI parrot, the campaign uses humour and cultural insights to simplify health insurance. Through three films, it highlights how ManipalCigna Sarvah offers solutions for medical emergencies.
The campaign blends entertainment with a message on proactive health management. Sapna Desai, CMO of ManipalCigna, and Ravikant Banka of Eggfirst emphasised its cultural approach, while Jaaved Jaaferi praised the initiative for inspiring individuals to prioritise their health.
Voltas Beko & Vim Matic collaboration
Voltas Beko and Vim Matic have joined hands to offer a dishwashing experience. This collaboration showcases how both brands complement each other in simplifying kitchen chores. The campaign features influencer partnerships and online content, presenting the duo as a kitchen solution.
The focus on this collaborative campaign shows making daily chores easier.
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