Jan 20, 2025

Campaign roundup: Week of 20 Jan

The latest ad films and campaigns from brands like Traya, Estée Lauder, Alliance, Kotak Mahindra Bank, Havells, Navi Mumbai Police, Naukri, Nilon, POCO, Liberty, Veera, Wellspun, Maruti Suzuki, Summercool, WeddingWire India, Piramal Pharma, Schneider Electric, Kinder Creamy, Absolut, Nasher Miles, boAt, HDFC Life, Zeno, Fujifilm, TATA AIA, DIor, Niva Bupa, Knauf India, ZOFF Foods, Kalyan Jewellers, Xiaomi India, flourish, Shangri-La Eros, National Poker Series India, Myntra beauty JK Lakshmi Cement Zupee , realme ,Window Magic like and more, in our weekly roundup.

Baba Sehgal tackles hair loss.
Estée Lauder campaign ...
Alliance marks 70 years in ...
Kotak Mahindra Bank ...
Havells unveils men's ...
Naukri connects with ...
Nilon’s campaign ...
POCO launches X7 series in ...
Liberty campaign explores ...
Veera promotes Web3 rewards.
Welspun celebrates ...
Maruti Suzuki launches ...
Summercool unveils ...
WeddingWire India launches ...
Piramal Pharma launches ...
Schneider Electric ...
Kinder Creamy’s ...
Absolut’s #UNLABEL ...
Nasher Miles’ parent ...
boAt’s 'Rock’in...
HDFC Life’s campaign ...
Zuno General Insurance̵...
Fujifilm India’s ...
Tata AIA Life’s ...
Dior capture campaign.
Niva Bupa celebrates ...
Knauf India launches ...
ZOFF Foods launches new ...
Kalyan Jewellers celebrates...
Xiaomi India and Sonu Sood ...
Shefali Shah partners with ...
Shangri-La Eros New Delhi ...
National Poker Series ...
Myntra Beauty launches ...
JK Lakshmi Cement launches ...
Zupee launches 'India Ka ...
realme launches campaign ...
Window Magic launches ...

Baba Sehgal tackles hair loss

Baba Sehgal has returned to the music scene with a new rap video aimed at raising awareness about hair loss in men. The video, created in collaboration with health-tech brand Traya, addresses the emotional and social challenges many men face due to hair loss and urges them to take action before it is too late. 

Statistics reveal that 50% of men experiencing hair loss in India are under the age of 25, with 62% reporting a significant drop in confidence. The video blends Sehgal’s signature humour and witty lyrics to tackle sensitive topics such as feelings of isolation and the societal pressure to meet unrealistic beauty standards. 

The rap guides listeners through the emotional stages of hair loss, from initial denial to eventual acceptance, while offering a solution in the form of Traya’s personalised treatment plans. Sehgal shares his own hair loss experience, encouraging men to address the issue early and avoid extreme measures like hair transplants. The video is now available on YouTube and social media platforms like Instagram.

Estée Lauder campaign highlights nighttime skincare 

Estée Lauder has launched its latest campaign, 'Night Done Right', emphasising the importance of nighttime skincare routines. The campaign seeks to educate consumers on how inadequate sleep accelerates visible signs of ageing, including fine lines and uneven skin texture, and introduces products designed to counteract these effects.

The campaign highlights Estée Lauder’s research-backed solutions, aimed at skin rejuvenation during sleep. It features prominent personalities from different generations to underline the universal relevance of a structured nighttime routine. 

Alliance marks 70 years in off-highway tyres 

Alliance, a prominent tyre brand from the Yokohama-ATG group, is celebrating 70 years in the off-highway tyre industry with its global campaign, “Always by Your Side.” The campaign focuses on the brand’s longstanding relationship with its customers and highlights its reliability across generations of farmers and industrial users. 

Known for innovations in radial, bias, and solid tyres, Alliance serves agriculture, forestry, and construction sectors across 120 countries. Its proprietary technologies, including Agriflex and SLT, reinforce its position as a market leader in tyre solutions tailored for specific applications. 

The campaign will run throughout 2025, featuring initiatives to honour top customers and partners globally. This effort reflects Alliance’s commitment to quality, trust, and on-ground service support, strengthening its role as a dependable choice for off-highway tyres.

Kotak Mahindra Bank launches startup accelerator programme

Kotak Mahindra Bank has introduced 'Kotak BizLabs Accelerator Programme' to support early-stage startups. Collaborating with incubators such as IIMA Ventures and T-Hub, the programme offers mentorship, market access, and funding opportunities. 

Over 200 startups have already joined, and 15 roadshows have been conducted in tier-2 and tier-3 cities. The initiative aims to assist 1,000 startups across sectors like agritech, fintech, and sustainability, providing resources through a virtual knowledge centre and offering grants of up to ₹15 lakh to select participants. 

Havells unveils men's grooming campaign

Havells India has launched the 'Take Charge of Your Look' campaign to promote its grooming products. The campaign features actor Vicky Kaushal and highlights the brand's focus on empowering consumers to take control of their personal style. Two advertisements were released as part of the campaign. In one, Kaushal draws parallels between grooming precision and mastering skills, while the other links confidence in appearance to personal and professional success. The campaign was conceptualised by 82.5 Communications and promotes Havells' grooming kits for men.

Anti-drug campaign at Coldplay concert

Navi Mumbai Police and IPG Mediabrands India launched the 'Nasha Mukt Forever' campaign during the Coldplay concert in Mumbai. Over 45,000 attendees wore wristbands promoting the anti-drug message, and the campaign's visuals were prominently displayed at the venue and across the city. A helpline was introduced to anonymously report drug-related activities.

Naukri connects with Coldplay humour

Naukri has launched a viral billboard campaign coinciding with the Coldplay concert in Mumbai. The advertisement humorously addressed employees taking sick leave for the event, stating, 'Enjoy your sick leave.' The campaign highlights Naukri’s strategy of engaging audiences through relatable, timely humour. 

Nilon’s campaign spotlights regional flavours

Nilon’s has launched a new advertisement featuring CMD Dipak Sanghavi as part of a campaign celebrating regional pickles. Set on a bus, passengers speak in regional dialects after tasting Nilon’s pickles, symbolising the authentic flavours. Sanghavi’s cameo as the bus driver highlights the company’s leadership in the pickle industry.

POCO launches X7 series in India

POCO has launched the X7 and X7 Pro smartphones in India, with Akshay Kumar as the campaign face. The 'Xceed Your Limits' campaign, targeting Gen Z, highlights the phones' performance and AI features through a comic-book-inspired live-action film. The campaign was created by Monks India and emphasises breaking barriers with advanced technology. 

Liberty campaign explores freedom

Liberty General Insurance has released a Republic Day film exploring the meaning of 'liberty' through everyday citizens' perspectives. The campaign celebrates individual interpretations of freedom, aligning with the company’s focus on empowering lives through reliable insurance services.

Veera promotes Web3 rewards

Veera has launched a campaign highlighting its Web3 rewards with a 20-foot cash pile installation in Mumbai. The activation showcased the browser’s reward features and engaged visitors with interactive experiences. Veera now offers Web3-compatible assets alongside traditional rewards. 

Welspun celebrates inclusivity 

Welspun marked Republic Day with a campaign featuring deaf and hard-of-hearing employees performing 'Vande Mataram' through sign language and touch. The initiative underscores the company’s commitment to inclusivity and unity in the workplace.  

Maruti Suzuki launches Brezza campaign

Maruti Suzuki India has launched a new campaign, 'More Power to Your Play', for Brezza, its compact SUV. The campaign headlines Bollywood actor Kartik Aaryan as the brand ambassador. Brezza, claimed by the company as India's highest-selling compact SUV with over 12 lakh units sold, aims to reflect the owner's personality and dynamic lifestyle.

The campaign showcases the Brezza in both, rugged quarries and cityscapes, highlighting its adaptability to different environments. The vehicle features a 1.5L Dual Jet, Dual VVT engine with Progressive Smart Hybrid Technology. It offers a choice between a 6-speed automatic transmission with steering-mounted paddle shifters and a 5-speed manual transmission. Additional features include an electric sunroof, SmartPlay Pro+ infotainment system, head-up display, and a 360-view camera system.

With over 36% of its buyers being first-time car owners, the Brezza appeals to young, aspirational Indians. The campaign will be promoted across television, digital, outdoor, and social media platforms.

Summercool unveils campaign at Maha Kumbh

Summercool Group has launched an advertising campaign during the Maha Kumbh Mela to enhance its brand presence. The company partnered with Indian Railways for train body branding on local trains in Uttar Pradesh, aiming to reach thousands of passengers daily. Summercool is also advertised on approximately 500 boats at the Kumbh Mela, providing visibility to pilgrims travelling to Sangam Ghat for the sacred bath.

Advertising hoardings have been placed at all entry and exit points of the Kumbh Mela and across Prayagraj city to maximise exposure. These efforts align with the 'Make in India' and 'Vocal for Local' initiatives of the government to support locally manufactured products and contribute to India's economic growth.

 
WeddingWire India launches Valentine's Day campaign 'put a ring on it'
 
WeddingWire India has introduced a Valentine’s Day campaign, 'put a ring on it', which will run from 21 January to 9 March 2025. This sweepstake targets India’s engagement season, offering three couples the chance to win Tanishq engagement rings worth ₹1.5 lakhs, sponsored by WeddingWire India. The campaign aligns with February's high engagement rates, aiming to make the moment more memorable for couples planning their weddings.
 
The winners will choose from Tanishq’s soulmate collection, which features rings crafted from a single natural diamond as a symbol of unity. Snigdha Johar, Consumer Marketing Manager at WeddingWire India, highlighted the initiative's focus on celebrating engagements while supporting couples with resources for wedding planning. Participants can enter the contest through WeddingWire India's website or app.
 
Piramal Pharma launches #SwitchToSofter campaign featuring Yami Gautam  
 
Piramal Pharma's India Consumer Healthcare division introduced the #SwitchToSofter campaign for its baby care brand, Little’s®. The campaign, featuring actress Yami Gautam, highlights Little’s Fluffy Soft Diaper Pants. These diapers include features such as 12-hour absorption, an anti-rash formula, and a wetness indicator. The initiative aims to encourage mothers to make informed choices when selecting baby products. To instil confidence in its quality, the brand is offering a money-back guarantee for dissatisfied customers.
 
Little’s®, established in the 1980s, has a legacy in baby care products and serves children up to two years old. Its product portfolio includes diapers, wipes, feeding equipment, toys, and baby personal care items. The brand is well-recognised among Indian parents for its focus on catering to various stages of child development.  
 
 
Schneider Electric promotes Miluz Zeta Range with integrated campaign  
 
Schneider Electric unveiled a marketing campaign for its Miluz Zeta range of switches and sockets. Designed in India, the range incorporates an integrated Air Quality Indicator (AQI) monitor. This feature supports healthier indoor environments, aligning with the product's focus on functionality and durability for Indian homes. The campaign has included more than 25 launch events across major cities with participation from over 1,500 retail partners.
 
Promotional efforts include high-visibility hoardings at locations such as Cyber Hub, Gurgaon, and digital marketing initiatives. A brand film emphasises the product's role in supporting smarter living spaces through relatable family settings. Additional activities include retailer engagements and outreach in key electrical markets to boost awareness and adoption.
 
Kinder Creamy’s 'yummy approved by mummy' campaign
 
Kinder Creamy has launched a campaign featuring Sameera Reddy and Mira Rajput Kapoor to highlight modern parenting and snack choices. The campaign shows the actors portraying mothers engaging in playful moments with their children while emphasising Kinder Creamy’s combination of taste and quality. The ad highlights Kinder Creamy as a mini snack made with milk solids, coco cream, and extruded rice, blending fun with nutritious goodness.  
 
The digital campaign will run in multiple regional languages and aims to deepen Kinder Creamy’s connection with Indian families. Amedeo Aragona, Regional Marketing Head at Ferrero India, stated that the collaboration with Sameera and Mira resonates with the brand’s family-focused values, creating a bridge between playful parenting and thoughtful snack decisions.  
 
 
Absolut’s #UNLABEL campaign for inclusivity
 
Absolut has introduced the #UNLABEL campaign to challenge societal stereotypes and promote inclusivity. The campaign features personal stories from Ankush Bahuguna, Sunny Leone, Navtej Singh Johar, and Deepa Malik, who share experiences of overcoming labels tied to gender, profession, and ability. Absolut aims to inspire a world where individuals are seen beyond biases and preconceptions.  
 
The campaign, developed in partnership with White Label, includes four films showcasing how assumptions fail to capture a person’s essence. Pulkith Modi, General Manager of Pernod Ricard India, and Rohit Tugnait, CEO of White Label, emphasised the campaign’s goal of fostering open-mindedness and celebrating individuality.
 
Nasher Miles’ parent honeymoon campaign
 
Nasher Miles has launched a campaign offering newlyweds the chance to send their parents on an all-expenses-paid trip to Dubai. This initiative aims to celebrate parents’ contributions to their children’s weddings and encourage a culture of gratitude. Couples can register their parents in the contest by sharing why they deserve this special trip.  
 
The campaign highlights the emotional resonance of acknowledging parents’ efforts. Supported by brands like boAt and FAE Beauty, the initiative positions Nasher Miles as a wedding luggage solution while promoting family values and appreciation for parents.  
 
 
boAt’s 'Rock’in India' Republic Day campaign
 
boAt’s Republic Day campaign, 'Rock’in India', celebrates the brand’s commitment to the “Make in India” initiative through a satirical mockumentary. Featuring comedian Ravi Gupta, the campaign addresses misconceptions about boAt’s manufacturing origins while showcasing its achievements in Indian production.  
 
The campaign highlights milestones, including manufacturing over 6 crore products in India and creating employment for over 15,000 people. Co-founder Aman Gupta emphasised boAt’s dedication to Indian innovation and its role in empowering the local workforce while eyeing global expansion.  
 
 
HDFC Life’s campaign on values and financial planning
 
HDFC Life’s latest campaign highlights the enduring impact of parental values on family bonds and financial security. The story, directed by Shoojit Sircar, follows two brothers whose relationship is grounded in the teachings of their parents, emphasising the importance of love, respect, and financial preparedness.  
 
The campaign aligns with HDFC Life’s message, “Sar Utha Ke Jiyo,” and underscores how values paired with planning create a secure future. Vishal Subharwal and Vikram Pandey emphasised the role of upbringing and financial strategies in shaping a resilient and cohesive family. 
 
 
Zuno General Insurance’s 'Talking Zebra' campaign  
 
Zuno General Insurance, previously Edelweiss General Insurance, launched the 'Talking Zebra' campaign to promote road safety. This initiative, running from 16th to 25th January, aligns with the Ministry of Road Transport and Highways’ declaration of January as Road Safety Month.
 
The campaign features an interactive mascot at traffic signals in six cities, aiming to educate pedestrians and motorists about traffic rules. The initiative is supported by the company’s telematics-based Pay-How-You-Drive programme, which rewards responsible driving behaviour.  
 
India’s high road accident rates and the slow progress in reducing fatalities highlight the importance of campaigns like this. To maximise its reach, Zuno partnered with Red FM and launched a social media drive with hashtags like #TalkingZebra, #RespectTheStripes, and #StayCoolFollowRules.  
 
Fujifilm India’s 'stories of more smiles'  
  
Fujifilm India released the second brand film under its 'stories of more smiles' series, focusing on breast cancer awareness. The film, titled 'Maa’s fight through my eyes', narrates the journey of a breast cancer survivor and her family. It highlights the role of Fujifilm’s advanced mammography technology in early detection and treatment. This initiative is part of Fujifilm’s ongoing social campaign, 'Find It Early, Fight It Early'.  
 
Conceptualised by Fujifilm India’s corporate communications & csr team, the ad was produced by seaface films and shot across seven locations in West Bengal. The campaign underlines Fujifilm’s commitment to combining technology with compassion to promote early cancer detection and improved healthcare outcomes.  
 
 
Tata AIA life’s 'kuch income life ke liye'  
 
Tata AIA life insurance’s campaign, ‘Kuch income life ke liye, kuch life insurance ke liye’, encourages young professionals to balance present-day enjoyment with future financial security. The campaign uses witty outdoor advertising near cafés, showrooms, and other hotspots, coupled with social media promotion.  
 
The campaign highlights the benefits of starting life insurance early, including lower premiums and financial preparedness. With the message of balancing aspirations and responsibilities, it reached over nine million people, generating significant online engagement and sparking conversations about life insurance’s role in financial planning.  
 
Dior capture campaign  
 
Sonam Kapoor joins Charlize Theron, Venus Williams, and others as part of Dior’s global campaign for its renewed Dior Capture line. The campaign celebrates femininity, strength, and diversity, featuring women from various backgrounds.  
 
Sonam Kapoor, an ambassador for Dior, emphasised the brand’s legacy of blending authenticity with innovation. Dior Capture highlights advancements in anti-ageing skincare, reflecting the brand’s commitment to empowering women globally. Through this campaign, Dior aims to inspire confidence and self-acceptance.  
 
Niva Bupa celebrates health advisors with #KaamMeinShaanHai campaign
 
Niva Bupa Health Insurance launched its #KaamMeinShaanHai campaign on 16th January 2025 to recognise and honour the contributions of its advisors, referring to them as ‘Health Captains’. These advisors, crucial in assisting customers with health decisions and emergencies, often go unacknowledged. The campaign addresses this issue by instilling a sense of pride in their work and celebrating their role in healthcare.
 
The initiative includes a series of educational modules to help advisors enhance their skills, empowering them to serve as wellness consultants. The campaign includes two films showcasing the support advisors provide to customers during hospitalisation and will be further extended through a "Stories of Pride" initiative.

Knauf India launches airport OOH campaign to highlight innovation  
 
Knauf India launched an Out-of-Home (OOH) advertising campaign at key airports across India, aiming to promote the company’s innovative building materials. This nationwide campaign targets business travellers, architects, and builders, focusing on sustainability and product quality.
 
The campaign includes digital displays in airports, such as those in Bangalore, Delhi, Hyderabad, Goa, and Mumbai, with an estimated reach of over 175 lakh impressions. Knauf’s CEO, Sumit Bidani, highlighted the company's commitment to sustainability and innovation in the construction sector, positioning its products as industry leaders in building materials.
 
ZOFF Foods launches new campaign with Shilpa Shetty to promote whole spices
 
ZOFF Foods launched a digital campaign featuring actress Shilpa Shetty, aimed at highlighting the brand’s range of whole spices. The campaign, titled ‘Khadey Masale Matlab ZOFF’, promotes the use of fresh, authentic whole spices in everyday cooking.
 
The collaboration with Shilpa Shetty emphasises the link between health, wellness, and food quality, with ZOFF seeking to create a new market for premium whole spices in India. The campaign will run across digital platforms to expand the brand's reach, reinforcing its focus on both flavour and health in cooking.
 
 
Kalyan Jewellers celebrates brides with ‘Kalyan Muhurat’(time of marriage) campaign
 
Kalyan Jewellers unveiled a new campaign, 'Kalyan Muhurat Bride: Celebrating Her', with brand ambassador Katrina Kaif, to focus on the unique and individual qualities of brides. The campaign underscores the emotional connection and support between a bride and her close friends during wedding preparations.
 
The campaign features Kalyan Jewellers’ bridal collection, which includes a variety of gold, diamond, and gemstone jewellery, designed to enhance the bride's personal style. The campaign also highlights the significance of the "Kalyan Muhurat," the auspicious time for weddings, and positions the brand as a key player in India’s wedding jewellery market.

Xiaomi India and Sonu Sood test durability of Redmi Note 14 Pro+ 5G
 
Xiaomi India teamed up with actor Sonu Sood to demonstrate the durability of the new Redmi Note 14 Pro+ 5G through an advertising campaign. The campaign highlights the device's robust features, including Corning Gorilla Glass Victus 2 and an IP68 rating. In the campaign, Sonu Sood showcases the phone’s strength by performing pull-ups with the device, emphasising its resilience.
 
The Redmi Note 14 Pro+ 5G is presented as a durable smartphone capable of withstanding extreme conditions while maintaining high performance. The campaign promotes the phone's advanced technology and its capacity to handle everyday challenges.
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Sonu Sood (@sonu_sood)

 
Shefali Shah partners with flourish for mindful living campaign
 
Actress Shefali Shah has partnered with Flourish, a brand known for promoting mindful living and traditional craftsmanship in home decor. The campaign highlights the brand’s commitment to sustainable, handcrafted products, and Shefali’s alignment with values of conscious consumption.
 
Through an Instagram post, Shefali showcases Flourish’s home decor products in her own home, underscoring the brand’s focus on quality, sustainability, and heritage. The campaign encourages consumers to make mindful choices in home decor, demonstrating how traditional craftsmanship can enhance daily life and living spaces.
 
 
Shangri-La Eros New Delhi launches ‘Brides of Shangri-La’ Campaign
 
Shangri-La Eros New Delhi launched the ‘Brides of Shangri-La’ campaign to celebrate the personal journeys of modern brides. The campaign focuses on the individuality of each bride, highlighting the emotions and stories behind wedding celebrations.
 
Featuring a video set in the hotel’s luxurious venues, the campaign showcases how each space, including the reimagined Shangri-La Ballroom and the intimate Zahara venue, offers a unique setting for different wedding experiences. The campaign positions the hotel as a premier location for weddings, catering to both grand and intimate celebrations, with tailored services for each couple's personal preferences.

National Poker Series India launches 'national poker champion showdown'
 
National Poker Series India introduced the ‘national poker champion showdown’ as part of its fifth edition, which will take place from 23rd February to 24th March 2025. This new event offers a prize of INR 1 Crore to the winner, representing their state in a national competition.
 
The campaign, ‘Never Play Second,’ encourages participants to strive for gold and highlights the competitive nature of poker. Along with the tournament, the campaign features promotional films starring prominent poker players. The event is set to take place in Goa, where the top 12 players from different states will compete for the national title.
 
Myntra Beauty launches campaign with Anushka Sharma on self-discovery in beauty
 
Myntra Beauty launched a new campaign, "Discover the ‘U’ in Beauty," featuring actor Anushka Sharma, focusing on personalised beauty solutions. The campaign showcases Myntra Beauty’s tools and product range, including makeup and skincare, to help customers find products that suit their unique needs. The campaign features two films: one for makeup and the other for skincare, with a focus on individual preferences. Myntra Beauty aims to simplify the beauty discovery process through curated recommendations and technology-driven tools, offering over 60,000 makeup products and 40,000 skincare items for diverse customer needs.
 
JK Lakshmi Cement launches 'Soch Karo Buland'  (Make you thoughts robust) campaign
 
JK Lakshmi Cement unveiled a new TVC featuring Rohit Sharma as part of its rebranding campaign 'Soch Karo Buland'. The campaign focuses on the cultural and emotional significance of homeownership, highlighting its role as a foundation for future generations. It positions the brand as a symbol of success, stability, and identity. The company also outlined its long-term sustainability goals, including achieving net-zero carbon emissions by 2047 and transitioning to 100% renewable electricity by 2040.  
 
The campaign aims to inspire the Indian youth to aim for big dreams and align with the evolving needs of customers by combining innovation and sustainability. It reinforces JK Lakshmi Cement’s position as a trusted partner in construction and development, while its focus on sustainability is reflected in its commitment to renewable energy. The rebranding reflects the company’s vision of building enduring legacies and contributing to India’s growth story.  

Zupee launches 'India Ka Apna Game' (India's own game) campaign 
 
Zupee launched a new marketing campaign titled 'India Ka Apna Game', featuring Salman Khan and Constable Dhyanchand. The campaign positions Zupee as India’s preferred gaming app and highlights its user-friendly features, such as instant withdrawals, real players, and games starting from Rs. 1. The storyline portrays relatable situations to emphasise how the app fits into everyday Indian life and enhances the gaming experience.  
 
The campaign uses humour and storytelling to engage the audience and promote Zupee’s accessibility and appeal. By associating with Salman Khan, the brand taps into his popularity to broaden its reach and establish Zupee as a go-to platform for skill-based gaming. The commercials aim to enhance Zupee’s visibility in the competitive gaming space in India.  

realme launches campaign for 14 Pro Series 5G with Shah Rukh Khan
 
realme introduced its new campaign for the 14 Pro Series 5G, starring Shah Rukh Khan. The campaign highlights the smartphone's performance and camera capabilities, focusing on the balance between power and clarity. The messaging stresses that these attributes work together to deliver a superior user experience, reinforcing realme's commitment to providing cutting-edge technology.  
 
Through Shah Rukh Khan’s endorsement, realme positions the 14 Pro Series as a premium product for the tech-savvy and aspirational youth. The campaign aims to capture attention with its cinematic presentation and clear messaging, reinforcing realme’s image as a brand offering both style and substance to its customers.  

Window Magic launches 'Darwaza Band'(closed door) campaign on social issues
 
Window Magic launched its 'Darwaza Band' campaign to raise awareness of social evils, including food waste, domestic violence, and pollution. The campaign uses the symbolism of closing doors to represent taking action against societal issues. The initiative identifies 12 social problems prevalent in India and globally, encouraging citizens to close the doors on harmful behaviours and contribute to a safer and better society.  
 
The campaign will run from January to April 2025, using social media platforms like Instagram and Facebook to drive engagement. Window Magic aims to reach a broad audience through influencer marketing, public relations, and mall activations. The initiative underscores the company’s commitment to social responsibility and sustainability while encouraging a collective effort to address these societal challenges.  
 
Source:
Campaign India

Related Articles

Just Published

1 day ago

Amazon's ad business soars, reaching US$56 billion ...

Amazon's advertising business outpaced the company's overall growth in 2024, fuelled in part by the company's expansion into streaming advertising.

1 day ago

Meta doubles down on AI tools to boost ad performance

The platform’s new tools aim to offer guidance on AI optimisation, automation, and advertising best practices.

1 day ago

LinkedIn bets big on news with ‘News Banner’ test ...

As traditional platforms scale back on news, LinkedIn is stepping up—aiming to offer brands, publishers, and professionals a trusted, engagement-driven space.

1 day ago

69% of India’s top influencers violate disclosure ...

Nearly 11 crore followers in India are victims of exposure to undisclosed brand promotions by online influencers, finds ASCI report.