SBI General Insurance unveils Holi celebration video
SBI General Insurance has released a video capturing the essence of Holi, highlighting India's cultural diversity through various regional celebrations.
The video features iconic Holi traditions, including the Lathmar Holi of Barsana, the Phoolon Ki Holi of Vrindavan, the Bhangra-infused Paani Wali Holi, and the Rangon Wali Holi, which unites the nation in vibrant colours.
The film will be promoted across multiple social media platforms, including YouTube, Instagram, Facebook, LinkedIn, and X.
Samsung campaign promotes AI-powered washing machine
Samsung has introduced the Bespoke AITM Laundry washing machine in India, featuring AI-driven technology designed to simplify laundry. The new campaign, conceptualised by Cheil India, highlights how AI eliminates the need for manual adjustments, ensuring an optimised wash for every load. The campaign film stars Nimrat Kaur and Ira Dubey, demonstrating the machine’s ability to adapt to different fabric types. The Bespoke AITM Laundry machine includes a 12kg drum and a 5-step AI sensing system that adjusts wash cycles based on fabric softness, soil level, detergent needs, and load size. This technology aims to enhance washing efficiency while reducing wear and tear on clothes.
Samsung’s campaign presents a light-hearted narrative, drawing a parallel between human relationships and laundry. It showcases how different fabrics require different levels of care. The film portrays the washing machine as a solution that removes uncertainty from the process, providing an efficient and effortless experience. Cheil India, responsible for the campaign’s creative execution, positions the washing machine as a tool that transforms laundry into a hassle-free task. The campaign is being promoted across various digital platforms.
Haldiram’s ad campaign goes Gen-AI
Haldiram has released a Holi campaign video fully developed using Generative AI (Gen-AI). The video, which features an AI-generated soundtrack in Hindi and influencer integrations, was completed within 72 hours.
The campaign aims to create an authentic festive experience while leveraging the speed and efficiency of AI technology. Mad Men Marketing’s Gen-AI division, Mad EnAible, executed the project, which specialises in producing immersive marketing assets in record time.
Due to their repetitive nature, AI-generated soundtracks have traditionally faced challenges in driving engagement. However, Mad Men Marketing has tried to deliver a naturalised audio experience.
After the launch of Mad EnAible, Mad Men Marketing is also developing the Madverse, a network of agencies focused on future-ready creative and business solutions. The agency's brand clients include Dabur, Real Juice, India Gate, and English Oven.
Mumbai’s Marol Naka metro station rebranded as ‘Fevicol Marol Naka’
Fevicol, the adhesive brand from Pidilite Industries, has rebranded Mumbai's Marol Naka metro station as ‘Fevicol Marol Naka’ to honour its late founder, Balvantray Kalyanji Parekh, on his 101st birth anniversary.
This move aligns with Fevicol’s connection to Mumbai, where Pidilite’s first manufacturing facility was established. A walk-through gallery at the station now showcases Fevicol’s legendary advertisements, while digital screens play its memorable campaigns, celebrating the brand’s creative legacy.
Symphony launches new ad campaign on cooling
Symphony has launched a new advertising campaign in collaboration with The Womb, reinforcing its position in the air cooler market. The campaign builds on last year’s 'Rimjhim Cooling' concept, which established Symphony’s unique cooling benefit. The latest ad highlights the idea that consumers make no compromises when it comes to the comfort of their loved ones.
The 45-second film focuses on the emotional bond between a mother and her son, using this theme to position Symphony as the preferred cooling solution for families. The campaign aims to reinforce Symphony’s leadership in the category by connecting with consumers on an emotional level. The new campaign is being promoted across digital and television platforms.
Brightsun Travel debuts new TV campaign
Brightsun Travel has launched a new TV campaign targeting audiences in India and the UK. The campaign, which began airing in March 2025, focuses on the company’s core offerings, including 24/7 customer support, expert recommendations, and high Trustpilot ratings.
The advertisements are available in English for the UK market and a mix of English and Hindi for Indian viewers. A master film serves as the central piece of the campaign, supported by shorter feature-specific ads. The commercials use relatable scenarios to highlight common travel-planning challenges and how Brightsun’s services provide seamless solutions. The campaign is designed to strengthen Brightsun’s brand positioning as a reliable and efficient travel partner.
Titan Smart Wearables highlights women’s sleep needs
Titan Smart Wearables has launched the ‘Take 11’ campaign to highlight the importance of sleep for women. Timed with International Women’s Day and World Sleep Day, the campaign underscores the benefits of 11 extra minutes of sleep in improving focus and well-being.
The ad follows a woman managing daily responsibilities while struggling with sleep deprivation. The campaign emphasises that even small lifestyle adjustments can have a positive impact on health. Titan Smart Wearables integrates this message with its positioning as a wellness-focused brand.
Backed by research from the Sleep Foundation, the campaign aims to raise awareness about the role of sleep in maintaining overall well-being. The film is being promoted across digital platforms.
ENO launches cricket-themed acidity relief campaign
ENO has rolled out a new campaign featuring comedian Aakash Gupta, combining India’s passion for cricket with its love for food. The campaign highlights how acidity can disrupt match-viewing experiences and promotes ENO as a quick solution.
The digital campaign includes multiple ads featuring Gupta in different roles, reflecting regional cricket rivalries and snack preferences. The ads portray intense cricket discussions and indulgent eating, with ENO providing relief from acidity.
The campaign is being promoted on digital platforms, including YouTube and social media channels, targeting cricket fans across India. It reinforces ENO’s position as a fast-acting antacid for uninterrupted match enjoyment.
Force NXT redefines innerwear in new campaign
Force NXT has launched a new television commercial conceptualised by Lowe Lintas, positioning innerwear as a central element of personal style. The campaign, aligned with the brand’s tagline ‘For What’s NXT,’ showcases a confident protagonist navigating social interactions where his innerwear subtly becomes a fashion statement.
The commercial, directed by Uzer Khan, features high-energy sequences where the protagonist moves through different scenarios, highlighting the bold waistbands and sleek designs of Force NXT innerwear. The campaign challenges traditional perceptions by presenting innerwear as an essential style element rather than a concealed garment.
Dollar Industries Limited, the parent company of Force NXT, has released the campaign across multiple media channels, including digital platforms. The brand aims to reposition innerwear as a fashion-conscious choice for men.
UNIQLO promotes linen collection for summer
UNIQLO has launched its ‘Life in Linen’ campaign in India, featuring actors Kareena Kapoor Khan and Sidharth Malhotra. The campaign promotes the brand’s Premium Linen Collection, showcasing the fabric’s suitability for warm weather.
The campaign films present Kapoor and Malhotra in different settings that highlight linen’s versatility. Kapoor’s segment features her in a Premium Linen Shirt as she moves through daily activities such as visiting a flower shop and enjoying a picnic. Malhotra’s film follows his routine, from jogging with his dog to social gatherings, emphasising the breathable and stylish nature of the fabric.
The campaign aligns with UNIQLO’s LifeWear philosophy, focusing on comfort, quality, and timeless appeal. The films will be promoted across digital platforms, print, outdoor advertising, and in-store displays. The Premium Linen Collection is available at all UNIQLO stores and online.
Zepto's SuperSaver campaign headlines Akshay Kumar and Jr NTR
Zepto has launched its SuperSaver campaign featuring actors Akshay Kumar and Jr NTR. The campaign, under the slogan 'Prices itne low, ek baar dekh toh loh' (Prices are so low that you must check them out once) promotes the platform’s low prices and fast delivery services.
Kumar appears in the Hindi version, while NTR stars in the Southern edition. The campaign is set to run across multiple platforms, including TV, YouTube, and outdoor media, with a focus on engaging shoppers across India. Zepto aims to increase its reach and position itself as a leader in the quick commerce market.
Hindustan Zinc launches #WomenOfZinc campaign
Hindustan Zinc has launched the #WomenOfZinc campaign to highlight career opportunities for women in the metals and mining sectors. The initiative, launched on International Women’s Day, features a video series showcasing women working in various roles at the company.
Hindustan Zinc aims to increase its female workforce to 30% by 2030. The campaign also aims to challenge outdated gender norms and encourage young women to consider careers in these industries. The company is promoting diversity and inclusion through policies that support women’s career development in its operations.
Illumina's menopause awareness campaign targets workplaces
Illumina Health and Hashtag Orange have launched #TheMissingSkill, a digital campaign aimed at raising menopause awareness in workplaces. The initiative highlights the challenges faced by working women and calls for corporate policies to provide better support.
Menopause remains a largely unaddressed issue in professional environments despite women’s increasing workforce participation. Illumina Health, a corporate healthcare provider, seeks to integrate menopause awareness into workplace training and employee benefits. The campaign underscores that many women experience menopause at a stage when they are advancing in leadership roles while managing personal responsibilities, often with no institutional support.
As part of the initiative, working women shared personal experiences through video messages, shedding light on the impact of menopause on professional lives. The campaign video gained traction on social media, accumulating thousands of views and engagement.
The campaign also engages corporate decision-makers, urging them to incorporate menopause support into wellness policies. The video was shared with ilumina Health’s client network, including business owners and HR leaders, to drive policy change. The initiative calls for menopause awareness to be included in leadership and diversity training to foster a more inclusive work culture.
Cadbury Dairy Milk promotes acceptance in new campaign
Cadbury Dairy Milk has launched a new campaign encouraging people to embrace acceptance through small acts of generosity. The initiative highlights the role of kindness in breaking down social divisions.
The campaign seeks to address challenges posed by differences in backgrounds, beliefs, and traditions by promoting inclusivity. Two short films depict how small gestures can foster connections and understanding. The campaign will be amplified through collaborations with platforms such as ‘Kaun Banega Crorepati’ and digital engagement channels.
Mondelez India, which owns Cadbury Dairy Milk, has been present in India for 75 years and leads the country’s chocolate category. The brand has previously championed generosity through its marketing initiatives.
Truecaller introduces live caller ID on iPhone
Truecaller has released two campaign films featuring Bollywood actors Deepak Tijori and Sheeba Chaddha to promote its newly introduced Live Caller ID for iPhone users. A long-awaited feature, it has been available only on Android previously. The update aims to enhance call identification and security for iPhone users, bringing the app’s functionality in line with its Android counterpart.
Conceptualised by Talented and produced by Potli Baba Mediahouse, the films depict the relief and celebration that come with finally being able to identify incoming calls accurately. The campaign uses dance to illustrate the reaction users might have when receiving a call that has been correctly identified. The films, titled 'Drumrolls' and 'Shimmy', highlight how the new feature enhances trust and convenience in everyday communication.
Truecaller, which has over 43.3 crore active users globally, has identified and blocked close to 5,600 crore unwanted calls in 2024. The company, headquartered in Stockholm, has been listed on Nasdaq Stockholm since 2021. The latest update represents a key milestone in Truecaller’s India operations, expanding its user base among iPhone users.
McDonald’s launches ShakaShaka fries campaign
McDonald's India – North and East has introduced *ShakaShaka*, a new version of its Shake Shake Fries, alongside a campaign incorporating music and interactive dining experiences. The campaign follows the fictional character Papaji, who discovers how shaking the bag creates sound vibrations.
The campaign introduces McDeal, a new value offering with meals starting at ₹69. The menu includes the McChicken Patty with Piri Piri Seasoning at ₹69, McAloo Tikki Burger with Piri Piri Fries at ₹79, and Veg Surprise or Chicken Surprise with Piri Piri Fries at ₹89.
The initiative, designed to enhance consumer engagement, includes in-store activations where Papaji hosts live demonstrations. McDonald’s India – North and East aims to integrate entertainment and dining experiences to attract younger audiences.
Furlenco expands to Kolkata with taxi ads
Furniture rental company Furlenco has launched operations in Kolkata, expanding its presence in eastern India. To promote the expansion, the company has introduced a taxi-top advertising campaign featuring miniature furniture displays on Kolkata’s iconic yellow taxis.
The campaign, launched on 11 March 2025, aims to highlight the convenience and flexibility of Furlenco’s rental services. The company offers subscription-based furniture solutions, eliminating upfront costs and deposits while catering to urban dwellers.
Furlenco, which operates in over 25 cities, including Bengaluru, Mumbai, Delhi NCR, Hyderabad, and Pune, continues to focus on flexible living solutions. The expansion aligns with the company’s strategy to reach a wider audience seeking rental-based home furnishing options.
Netcore Cloud unveils AI-driven marketing tools
Netcore Cloud has introduced nine AI-powered agents designed to automate and enhance marketing campaigns. These AI-driven tools can independently analyse a brand’s business goals, learn from past campaigns, and execute personalised marketing strategies.
The new system includes Netcore Co-Marketer, which supports marketers by managing audience segmentation, journey orchestration, content creation, and campaign execution. The AI agents optimise targeting and timing, helping brands refine customer engagement.
Netcore Cloud’s latest initiative builds on its AI-powered customer engagement suite, with the company expecting increased efficiency in marketing execution. The development aligns with the growing adoption of AI in digital marketing.
KJ Somaiya Hospital launches women’s health campaign
KJ Somaiya Hospital & Research Centre has launched 'Sehat Ka Teeka' (vaccine for health), a month-long health awareness campaign focused on women’s health. The initiative aims to address rising cases of breast cancer, anaemia, and lifestyle-related diseases among women in India.
A study published in Nature Journal estimates that India will see more than 50,000 additional breast cancer cases annually over the next decade. Another report by Redcliffe Labs found that three in five women in India are at risk of anaemia. The hospital’s campaign seeks to bridge knowledge gaps and encourage preventive healthcare.
As part of the initiative, the hospital will offer exclusive health packages to female patients and conduct awareness sessions for medical staff. The campaign is aligned with Women’s Day efforts to improve healthcare awareness.
Appy Fizz onboards Vicky Kaushal as brand ambassador
Appy Fizz has appointed Bollywood actor Vicky Kaushal as its new brand ambassador, launching a fresh campaign titled 'The One, The Only.' The campaign aims to highlight the beverage's bold and distinct identity, reflecting Kaushal's charismatic and unique persona. The new TVC, created by &Walsh, is set in a high-stakes casino where Kaushal’s style and risk-taking attitude take centre stage, echoing the boldness of Appy Fizz.
The campaign is designed to strengthen the brand’s presence across TV, digital, and social media platforms. Appy Fizz, which pioneered the fruit-flavoured sparkling drink category in India, continues to dominate with over 90% market share and a presence in over twenty lakh outlets nationwide. Kaushal joins an impressive list of brand ambassadors, including Alia Bhatt and Varun Dhawan. The collaboration aims to enhance Appy Fizz's connection with a younger, style-conscious audience.
SW Network launches iRush Days on Flipkart with exclusive deals
SW Network has partnered with Flipkart to launch iRush Days, a sale offering exclusive smartphone deals, including significant discounts on Apple products. The campaign features strategic print and outdoor advertisements designed to create excitement and drive consumer engagement.
A front-page advertisement in a major national newspaper, with the tagline “Even if you didn’t get a good appraisal, we got you,” captured attention by resonating with consumers' emotions. Outdoor billboards used a visual metaphor of an apple to showcase the value of iRush Days deals.
The campaign aims to enhance Flipkart's brand visibility and promote its limited-time smartphone deals. SW Network’s impact-driven approach in developing the campaign helped cut through the clutter and effectively communicate the value proposition to consumers.
PhonePe offers exclusive discounts for women’s insurance
PhonePe has launched the 'Insuring HEROES' campaign, offering up to 30% off on Term Life and Health Insurance plans for women on the PhonePe app. Available until March 9, 2025, the promotion aims to enhance financial security and long-term stability for women.
The campaign offers up to 15% off on health plans and up to 30% off on term life insurance. Through this initiative, PhonePe seeks to provide women with accessible, tailored insurance solutions, ensuring they are equipped for a secure future. Users can avail of these offers by selecting the 'Insuring HEROES' section on the app and following the steps to find suitable plans.
The campaign highlights PhonePe’s commitment to supporting women’s financial well-being through accessible insurance options.
Kohler launches new brand film on luxury showers
Kohler has unveiled a new brand film focused on its performance showering range, highlighting luxury, innovation, and personalisation. The film showcases a high-powered female CEO who, after a demanding day of corporate challenges, seeks renewal through an immersive Kohler shower experience.
The film underlines Kohler’s vision of transforming everyday shower routines into moments of rejuvenation. Featuring products like the Anthem + Digital Valve System and the Statement Showering Collection, the film demonstrates Kohler’s ability to offer precise control, personalised settings, and premium design.
Kohler also introduces the Radiance Shoulder Shower, a new product designed for women, offering enhanced comfort and a luxurious experience. The brand continues to push boundaries, redefining showering as a sensory and wellness experience.
Aqualogica launches ‘Feels So Light, Shields So Right’ campaign
Aqualogica has launched a new campaign for its Glow+ Dewy Sunscreen, aimed at providing effective sun protection in a lightweight formula. The campaign features a personified Mr. Sun, who tries to intimidate beachgoers, only to be outsmarted by a confident Gen Z woman using sunscreen.
The product, which offers SPF 50 protection, is highlighted as lightweight yet powerful, making it ideal for modern consumers who seek effective sun care without feeling weighed down. Aqualogica positions the sunscreen as a must-have for those looking for effortless, everyday sun protection, reinforcing the brand’s commitment to easy and effective skincare solutions.
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