Adventures of Baldy and Beardy
Baldy and Beardy, an advertising duo that comprises a writer who is sarcastic and brave on social media, and his partner, a gifted artist, continue sharing their adventures with Campaign India
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
Just Published
Brands hitch a ride on Rath Yatra's AI bandwagon
From AI films to menthol caps, brands are tapping into Rath Yatra’s massive footfall to mix tradition with tech-fuelled storytelling.
Scroll-stopping or scroll-past? The 2.5-second ad ...
As Gen Z rewires the attention economy, brands are trading static ads for AR, creators and bite-sized storytelling to stay in the frame.
CloudTV enters India’s CTV ad market with Magnite ...
With 12 million screens and Magnite in tow, CloudTV enters the ad arena, eyeing India’s shifting viewer habits and digital ad pie.
X retires ‘unnecessary’ ads hashtag to help ...
Ads on X will be processed by AI.