Vinita Bhatia
Jun 25, 2025

Rainbow-washing or real allyship? Brands face a pride reckoning

In the era of scrutiny and cancel culture, Pride campaigns can't rely on rainbow logos and hashtags—authentic allyship demands year-round creative accountability.

Are brands truly allies to the LGBTQIA+ community, or just savvy marketers cashing in on a moment?

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

7 minutes ago

Delegating cognition, one prompt at a time

In the rush to automate, have we stopped thinking about thinking? And what AI is doing to our minds? Publicis' Laurent Thevenet implores.

21 hours ago

Indian research and insights industry reaches INR ...

While analytics continued to be the fastest-growing segment, custom market research grew 8%, showcasing an appetite for specialised services.

22 hours ago

X, Grok and the limits of safe harbour in India

Campaign Explainer: India’s warning over Grok revives advertiser anxieties from 2022, reopening questions of brand safety, platform accountability and Musk-era moderation gaps.

23 hours ago

A marketer’s roadmap to 2026

Mass appeal is not where most brands are focused anymore. Here are five trends that will shape marketing this year.