Advertising Digital In-Depth
Vinita Bhatia
Jun 24, 2025

MiQ Sigma wants to make media chaos marketable

In India’s fragmented programmatic landscape, the newly-launched platform from MiQ pitches unified signals, AI personas, and brand-safe guardrails as the new media playbook.

According to GroupM, over 80% of digital ad spends in India are now programmatic. But automation brings risk, particularly around brand safety.

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