The only thing that’s dying is your definition of PR
Vishaal Shah, founder, Moe's Art, argues that Martin Sorrell's recent critique confuses a narrow, outdated interpretation of the discipline with the function itself.
Vishaal Shah, founder, Moe's Art, argues that Martin Sorrell's recent critique confuses a narrow, outdated interpretation of the discipline with the function itself.
As stories move faster than briefs, brands are demanding agencies that can hold narratives together and not just execute channels.