Vishaal Shah

The only thing that’s dying is your definition of PR

The only thing that’s dying is your definition of PR

Vishaal Shah, founder, Moe's Art, argues that Martin Sorrell's recent critique confuses a narrow, outdated interpretation of the discipline with the function itself.

The end of siloed communication is closer than we think

The end of siloed communication is closer than we think

As stories move faster than briefs, brands are demanding agencies that can hold narratives together and not just execute channels.