Often underrated, digital audio provides brand marketers with a powerful way to connect with audiences, says Pocket FM's vice president of branding and communications, in this myth-buster.
The vice president—brand and communications at Pocket FM notes that audio has emerged as an invisible challenger to visual media, making its voice heard in brand communication strategies.
Relevant content around the realities of the world can resonate and portray an authentic side to your brand, states the author