From hashtags to headaches: Brands rethink influencer ties
Although influencer marketing is under scrutiny due to recent controversies, brands must take a balanced approach before ending their collaborations, says Bloomingdale PR CEO.
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Reputation management lessons from Gensol–BluSmart crisis
In the age of real-time scrutiny, trust is not built by clever marketing. It is earned through transparency, accountability and speed, says Bloomingdale PR CEO.