Vikram Kharvi

TCS, Lenskart, Emcure Pharmaceuticals: why Indian brands keep failing the same cultural test

TCS, Lenskart, Emcure Pharmaceuticals: why Indian brands keep failing the same cultural test

There is a specific reason why this pattern keeps repeating, and it sits in a place most companies are reluctant to examine — the westernised template.

Reputation management lessons from Gensol–BluSmart crisis

Reputation management lessons from Gensol–BluSmart crisis

In the age of real-time scrutiny, trust is not built by clever marketing. It is earned through transparency, accountability and speed, says Bloomingdale PR CEO.

From hashtags to headaches: Brands rethink influencer ties

From hashtags to headaches: Brands rethink influencer ties

Although influencer marketing is under scrutiny due to recent controversies, brands must take a balanced approach before ending their collaborations, says Bloomingdale PR CEO.