As Nepal continues its journey of progress post the 2015 earthquake and pandemic, the determination and sense of community fostered during these challenging times is not only contributing to a more united and hopeful nation, but creating a new space for global brands to emerge
The ability to reach a massive audience via TikTok has been an indispensable tool for brands in Nepal. But with the app's impending exit from the country, there's now a profitable opportunity for domestic players to step up and fill the gap, opines Ujaya Shakya
The implication of clean feed in Nepal has opened new avenues and opportunities for the marketing and advertising ecosystem in the country, says the author
The author provides an update of the advertising, media and marketing industry in Nepal and how it has progressed over the last year
The author strongly believes that it is a blessing for Nepal's marketers
The author explains what the clean feed policy means and how it could be beneficial for the country
The knowledge seminars at Goafest had an eclectic line-up of speakers, who have been able to trigger our advertising minds to think beyond regular advertising
The author talks about a unique promotion that could give the print media a much needed booster shot
Ujaya Shakya, who reports from time to time on marketing trends in Nepal, shares images of damage from the recent earthquake and makes an appeal for help from the international community.
In the first of a regular monthly column, the author talks about emerging trends in the Nepalese advertising business
In a monthly column about advertising in Nepal, the author looks at advertising trends in the Himalayan nation
In a monthly column about advertising in Nepal, the author looks at advertising trends in the Himalayan nation
The author states reasons why rural Nepal could be the next big thing for marketers
The author explains why marketers will have to re-look their media strategy for the country to bring more effectiveness.
As the world's largest advertising festival kicks off in France today, every country is looking at its own performance on the world's biggest advertising stage.
In Nepal, the distinction is still sinking in, says the author