Campaign India

A view from Nepal: Two years of clean feed in Nepal - an opening for Nepalisation

The implication of clean feed in Nepal has opened new avenues and opportunities for the marketing and advertising ecosystem in the country, says the author

View from Nepal: Emerging advertising trends in the Himalayan Kingdom

In the first of a regular monthly column, the author talks about emerging trends in the Nepalese advertising business

A view from Nepal: The much-awaited advertising transformation

The author provides an update of the advertising, media and marketing industry in Nepal and how it has progressed over the last year

A marketer's take on TikTok's exit from Nepal

The ability to reach a massive audience via TikTok has been an indispensable tool for brands in Nepal. But with the app's impending exit from the country, there's now a profitable opportunity for domestic players to step up and fill the gap, opines Ujaya Shakya

View from Nepal: Rural Nepal - an opportunity in disguise

The author states reasons why rural Nepal could be the next big thing for marketers

View from Nepal: #Nepalisation - the only way ahead

The author strongly believes that it is a blessing for Nepal's marketers

View from Nepal: Long live women power

In a monthly column about advertising in Nepal, the author looks at advertising trends in the Himalayan nation

Dispatch from Nepal: Appeal for aid and restoration of heritage

Ujaya Shakya, who reports from time to time on marketing trends in Nepal, shares images of damage from the recent earthquake and makes an appeal for help from the international community.

A view from Nepal: Unlocking success for global brands

As Nepal continues its journey of progress post the 2015 earthquake and pandemic, the determination and sense of community fostered during these challenging times is not only contributing to a more united and hopeful nation, but creating a new space for global brands to emerge

Opinion: Can Nepal win a Cannes Lion?

As the world's largest advertising festival kicks off in France today, every country is looking at its own performance on the world's biggest advertising stage.

View from Nepal: The country's fast changing media landscape

The author explains why marketers will have to re-look their media strategy for the country to bring more effectiveness.

Dispatch from Nepal: Is advertising the same thing as branding?

In Nepal, the distinction is still sinking in, says the author

View from Nepal: An innovation that packs a punch

The author talks about a unique promotion that could give the print media a much needed booster shot

View from Nepal: Clean feed policy in Nepal - a blessing in disguise for Indian brands

The author explains what the clean feed policy means and how it could be beneficial for the country

View from Nepal: Goafest is a new hope in South Asian advertising

The knowledge seminars at Goafest had an eclectic line-up of speakers, who have been able to trigger our advertising minds to think beyond regular advertising

View from Nepal: Size does not matter