Tripti Lochan’s blog: It’s not about digital
The author says that increasingly, when marketers refer to ‘digital’, they start at the tactics, hoping to post-rationalise tools and tactics – a ‘formula that spells disaster’.
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Tripti Lochan’s blog: A brand = its marketing
Arguing that the ‘advisory’ addressing foreign women tourists on the Incredible India website is doing more harm than good, the author presents an alternative
Opinion: ‘Let’s stop worrying about marketing tactics’
Tripti Lochan, chief executive officer, VML Qais, is based in Singapore. Views expressed are personal.