Trilokjit Sengupta, creative director and one of the founder members of METAL Communications, continues the series of letters within an advertising agency. This one is from Servicing to Creative.
Trilokjit Sengupta, creative director and one of the founder members of METAL Communications, writes a piece where a client brings the relationship into perspective
Metal Communications’ Trilokjit Sengupta prepares a rough guide for the youngster who has just walked into his first ever job in an advertising agency
In this month’s blog, Metal Communications’ Trilokjit Sengupta takes on a trip to the supermarket
Metal Communications’ Trilokjit Sengupta takes us through the taboo of self-deprecating humour
In this month’s blog, Metal Communications’ Trilokjit Sengupta takes us through an agency while they are in the middle of a pitch
The continuing series of the lighter (and somewhat real) side of the animals in the advertising business, now takes on the planner
In this month’s blog, Metal Communicatons’ Trilokjit Sengupta takes us through the various sub-species of clients who we love to hate
Metal Communications’ Trilokjit Sengupta talks us through the process of choosing a production house for his latest non-script
Trilokjit Sengupta converts to a fan boy of the IPL, albeit on the last day of the season.