Trilokjit Sengupta’s Blog: Aaja Nachle. Or the pitch is next week.
In this month’s blog, Metal Communications’ Trilokjit Sengupta takes us through an agency while they are in the middle of a pitch
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Trilokjit Sengupta’s Blog: From the diary of a complying consumer
In this month’s blog, Metal Communications’ Trilokjit Sengupta takes on a trip to the supermarket
Trilokjit Sengupta's Blog: Anatomy of a murder
The continuing series of the lighter (and somewhat real) side of the animals in the advertising business, now takes on the planner
Trilokjit Sengupta's Blog: (Not) A love letter to the creative
Trilokjit Sengupta, creative director and one of the founder members of METAL Communications, continues the series of letters within an advertising agency. This one is from Servicing to Creative.
Trilokjit Sengupta's Blog: (Not) A Love Letter From A Client
Trilokjit Sengupta, creative director and one of the founder members of METAL Communications, writes a piece where a client brings the relationship into perspective
Trilok's Blog: It’s just not cricket. It’s magic.
Trilokjit Sengupta converts to a fan boy of the IPL, albeit on the last day of the season.
Trilok's Blog: What me, funny?
Metal Communications’ Trilokjit Sengupta takes us through the taboo of self-deprecating humour
Trilokjit Sengupta's Blog: The Curious Case of Laughing Cows and Abominable Snowmen
Metal Communications’ Trilokjit Sengupta talks us through the process of choosing a production house for his latest non-script
Trilokjit Sengupta's Blog: Bad Education. Or The Survivor’s Guide to the First Week in Advertising.
Metal Communications’ Trilokjit Sengupta prepares a rough guide for the youngster who has just walked into his first ever job in an advertising agency
Trilokjit Sengupta's Blog: Har Ek Client Zaroori Hota Hai
In this month’s blog, Metal Communicatons’ Trilokjit Sengupta takes us through the various sub-species of clients who we love to hate