Tham Khai Meng

Tham Khai Meng

Opinion: How storytelling defeated rationalism

Opinion: How storytelling defeated rationalism

After half-a-century, the necromancers have finally defeated rationalism, says the author.

Opinion: The right kinds of ads will take us to the stars

Opinion: The right kinds of ads will take us to the stars

Whether the ads of the future will inspire fear or wonder depends on how we use them, says Ogilvy's worldwide co-chairman and chief creative officer.