Suman Srivastava

Magazines: Paid content and paywalls

Magazines: Paid content and paywalls

A report from a session at the 38th FIPP World Magazine Congress

Opinion: IPL is a bigger opportunity than the Super Bowl

Opinion: IPL is a bigger opportunity than the Super Bowl

Suman Srivastava, chief executive officer-India and chief strategy officer-Asia Pacific, Euro RSCG, explains why he thinks the cricket franchise could become a better stage for brands