Opinion: How communication in travel has seen a shift from desire to assurance
Communication in travel has had to pivot from creating desire to creating a sense of assurance, says the author
Communication in travel has had to pivot from creating desire to creating a sense of assurance, says the author
As the pace of communications gets rapider in the digital age, navigating messaging with proactivity, precision, and patience can make all the difference in managing an organisation's reputation. VFS Global's chief communications officer explains.