Apps are dead, long live the app
The author contends that when every consumer is a search expert, every planner needs to be one too
Choose Campaign site
Trending:
Opinion: Manage your manager - how to communicate what you need from your boss
The start of a new year shouldn't be a reason for your boss to pile on the pressure, explains the author
Opinion: 2017 is gearing up to be chaotic and transformative for brands and agencies
The author offers two suggestions for the year
Opinion: Go ahead and censor me, algorithm
There's a robot reading our emails. It's there for our own protection – so why does it still feel a bit creepy?
Opinion: Emotional flexibility is crucial to leadership
Technical expertise and emotional intelligence are not enough to lead a business, warns MediaCom's chief transformation officer.
Opinion: Don't let media's rigour allow you to pass up opportunities
There needs to be a balance between following the rules, justifying actions on the basis of data, and taking a leap into the unknown.
Down with the 'Digirati'
Literati inhibited broader access; digital intelligentsia doing the same with tech-speak and jargon, contends the author
The selfie revolution's impact on modern marketing
Boy George was amazing at MediaCom's Cannes event. In a talk with Steve Allan, MediaCom's worldwide chief executive, he said: "I say to my niece, we had selfies in my day. It's just that you had to get dressed up, get on the bus (in fear of being beaten up if you were dressed like me), go to the train station and take them in a photo booth."
All workplaces must have a few devil's advocates
Even the starriest among us need the truth told, otherwise they run the risk of believing their own hype, says the author
Would you have sacked Kevin Pietersen?
When team leaders sack the maverick and give priority to team spirit over genius, they play into the hands of the competition, says the author.