Opinion: The broken rusk theory
Based on an innovation he witnessed during the pandemic in Kerala, the author has a dare for marketers in the consumer packaged goods and durables categories
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Opinion: When actors need to act an act in real life, it is acting for the sake of senselessness
What if I say that the Will Smith-Chris Rock episode at the Academy Awards was actually a pre-scripted act?
Opinion: New or old media, it’s the script that matters
Subhas Warrier, executive vice president, Initiative - South, Bengaluru
Opinion: Marketing to forgetful people
Ahead of elections in some parts of the country, the author explains what marketing can learn from the politicians
Opinion: MasterChef, Guggal, ’70s Show, and ad ‘series’
Subhas Warrier, EVP, head of South, Initiative
Opinion: Amazon sent King Mahabali with a big box of goodies
While the monsoon deficit in some parts of the country is worrying, the Onam cheers have marketers looking to sound the bellwether heading northward, explains the author
Opinion: Why ‘Classics’, and not the ‘new’ and ‘improved’
Subhas Warrier, EVP, head of South, Initiative
Opinion: India and it’s entrepreneurial spirit can be spurious in certain quarters
The author talks about how counterfeit brands create a large amount of loss for marketers who have painstakingly built brands and achieved a certain stature for decades
Opinion: The 8 working shoes
Just like the six thinking hats, shoe types can be a metaphor for illustrating different working styles that characterises personal branding, corporate culture and perhaps brand positioning?