Steve Henry's Blog: The inefficiencies of efficiency
The author says adland is sinking under a remorseless pursuit of an impossible efficiency; the irony being it is not efficient at all.
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Digital, all wrapped up: Steve Henry
We reproduce here a review of “Digital Advertising: past present and future," a collection of thought essays by Creative Social (carried online at Campaignlive UK) by Steve Henry. Henry is the co-founder of UK ad agency HHCL and is currently a freelance strategic and creative consultant.