Shriya Seshadri

Striking a balance between design discipline and creative rebellion

Striking a balance between design discipline and creative rebellion

In a world full of sameness, the most memorable brands are the ones that take creative risks while staying true to who they are, opines SummerOwl Studio's founder and creative director.

Nostalgia sells, but only when it’s designed to remember

Nostalgia sells, but only when it’s designed to remember

From kitschy candy tins to minimalist memory cues, Summer Owl Studio founder and creative director explains why nostalgia-led packaging is becoming a branding strategy, not just a sentimental detour.