Shona Ghosh

Anti-Black Friday marketing tactics: John Lewis, Aldi and Jeep shun one day discounting

Anti-Black Friday marketing tactics: John Lewis, Aldi and Jeep shun one day discounting

Declaring yourself against Black Friday has become as much of a marketing tool as promoting price reductions, with Jeep, Aldi, Lidl and John Lewis all holding their noses at the retail event of the year.

Nike's Trainspotting-style rants take a swipe at smartphone generation

Nike's Trainspotting-style rants take a swipe at smartphone generation

View the campaign conceptualised by Wieden & Kennedy Portland.

Adidas ribs Paul Pogba in 'Never follow' campaign

Adidas ribs Paul Pogba in 'Never follow' campaign

Watch the ad film conceptualised by Iris Worldwide

Apple's Christmas ad preaches acceptance

Apple's Christmas ad preaches acceptance

The message is 'Open your heart to everyone'

Apple launches heartfelt 'The human family' spot ahead of the Olympics

Apple launches heartfelt 'The human family' spot ahead of the Olympics

Part of its long-running Shot on iPhone series, this spot is narrated to a poem by Maya Angelou

WPP drawn into US Department of Justice investigation

WPP drawn into US Department of Justice investigation

Network 'fully co-operating with enquiries'

TV offers better ROI than digital, says Coke marketing chief

TV offers better ROI than digital, says Coke marketing chief

Speaking at an event, Marcos de Quinto said that efforts to make Coca-Cola a digital company are underway, but 'won't just put ads in social media'

Twitter hasn't done enough about abuse, admits chief Jack Dorsey

Twitter hasn't done enough about abuse, admits chief Jack Dorsey

Says the company hadn't thought 'cohesively' of a solution to harassment

Diageo retains Mindshare in India after global media review

Diageo retains Mindshare in India after global media review

The spirits company launched the review in May

CPG giants won't survive without data, says outgoing Mondelez media boss

CPG giants won't survive without data, says outgoing Mondelez media boss

In an exit interview with Campaign, Bonin Bough - who is leaving to helm a CNBC series with Lebron James - talks about the biggest challenges facing packaged goods marketers

Pirelli's 2017 calendar: Another step towards 'real beauty'

Pirelli's 2017 calendar: Another step towards 'real beauty'

Stars include Uma Thurman, Kate Winslet, Helen Mirren, Zhang Ziyi and even a Russian professor

Facebook Messenger bots can now send ads to consumers

Facebook Messenger bots can now send ads to consumers

24-hour window open for sending promotional content or ads – provided user got in touch first

Digital is a barrier to human engagement, says neuroscience entrepreneur

Digital is a barrier to human engagement, says neuroscience entrepreneur

Constant connectivity has many benefits, like instant access to knowledge, or finding long-lost friends. It just isn't making us better humans, according to neuroscientist and entrepreneur Beau Lotto.

Burberry offers personalised Christmas gift advice on Twitter

Burberry offers personalised Christmas gift advice on Twitter

Burberry is coming to the aid of last-minute Christmas shoppers with the launch of a personal gift advice service on Twitter.

Google Contributor: the end of ads on the web?

Google Contributor: the end of ads on the web?

Google has challenged its own ad-funded business model by launching Contributor, a US service that asks users for a monthly subscription in return for ad-free access to the web.

Viber launches Public Chats in major global marketing push

Viber launches Public Chats in major global marketing push

Viber’s new feature will eventually allow any user to broadcast their chats publicly, and allow others to listen in.

MMGB: Apple ropes Selena Gomez into new iPhone 6S ad

MMGB: Apple ropes Selena Gomez into new iPhone 6S ad

Apple aired the first ad for the new iPhone 6S during its keynote this week, featuring singer Selena Gomez and US comedian Bill Hader.

British Heart Foundation campaign emulates the heartbreak of loss

British Heart Foundation campaign emulates the heartbreak of loss

Watch the film conceptualised by DLKW Lowe here

Twitter to sell ads on tweets embedded on other sites

Twitter to sell ads on tweets embedded on other sites

Twitter reportedly plans to sell ads against tweets embedded on external websites, alongside those on its own apps and site.

Nike names Adam Sussman first chief digital officer

Nike names Adam Sussman first chief digital officer

Signals bolstering of digital efforts across Nike.com and Nike+

Visa threatens to pull FIFA sponsorship: Will other brands follow suit?

Visa threatens to pull FIFA sponsorship: Will other brands follow suit?

The toxic combination of corruption and human rights scandals could see soccer's World Cup tournament losing its appeal with the world's top brands

Coca-Cola speaks out about 2022 World Cup migrant worker abuse

Coca-Cola speaks out about 2022 World Cup migrant worker abuse

Coca-Cola and Visa have spoken out against the human rights abuses taking place in Qatar, where hundreds of workers have died during construction work on the 2022 World Cup sites.

Twitter's new algorithmic timeline arrives - and what it means for brands

Twitter's new algorithmic timeline arrives - and what it means for brands

Top tweets will no longer display in chronological order, but by relevance to the user.

Internet of crashing things: I don't want to live in a software patch world

Internet of crashing things: I don't want to live in a software patch world

Beware the lure of the Internet of Things - consumers don't want to be surrounded by connected objects that don't work and shout corporate messaging at them

We haven't figured out what to do with the Motorola brand, says Lenovo marketing boss

We haven't figured out what to do with the Motorola brand, says Lenovo marketing boss

Lenovo completed its $2.91 billion acquisition of Motorola's handset business, Motorola Mobility, almost a year ago, but hasn't quite worked out how to bring the two companies together.

Stop optimising 'the sh*t' out of marketing, says Adidas brand boss

Stop optimising 'the sh*t' out of marketing, says Adidas brand boss

Going for the hard sell will no longer cut it with the increasingly powerful millennial generation, according to Adidas' director of global brand strategy, Stefanie Knoren

Stumbling blocks: how Lego almost failed to build a brand

Stumbling blocks: how Lego almost failed to build a brand

With the biggest film of 2014 under its belt and licensing partnerships that span Star Wars, Harry Potter and Lord of the Rings, it's hard to believe Lego was once clueless about branding

Brands face Google 'mobilegeddon' after search changes

Brands face Google 'mobilegeddon' after search changes

Brands face a heavy drop in traffic from today, after Google made "significant" changes to its search algorithm to favour mobile-friendly websites

Behind the veil: MuslimGirl's founder is out to smash stereotypes

Behind the veil: MuslimGirl's founder is out to smash stereotypes

24-year-old Amani Al-Khatahtbeh on tackling stereotypes, Donald Trump and demands of being a successful entrepreneur.

Brands won't stop ringing the man who invested in Pokémon Go's developer

Brands won't stop ringing the man who invested in Pokémon Go's developer

David Jones hasn't lacked for attention as the ex-chief executive of Havas and founder of the first brand tech venture You & Mr Jones.

Pokemon Go will feature sponsored locations for retailers

Pokemon Go will feature sponsored locations for retailers

Pokemon Go's developer, Niantic, has confirmed that it will feature sponsored locations in future, as brands and retailers try and cash in on the game's growing popularity.

ING's Next Rembrandt project proves god is in the machine

ING's Next Rembrandt project proves god is in the machine

JWT Amsterdam's Next Rembrandt project challenges the nature of human creativity.