British Heart Foundation campaign emulates the heartbreak of loss
Watch the film conceptualised by DLKW Lowe here
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Diageo retains Mindshare in India after global media review
The spirits company launched the review in May
Pirelli's 2017 calendar: Another step towards 'real beauty'
Stars include Uma Thurman, Kate Winslet, Helen Mirren, Zhang Ziyi and even a Russian professor
Stumbling blocks: how Lego almost failed to build a brand
With the biggest film of 2014 under its belt and licensing partnerships that span Star Wars, Harry Potter and Lord of the Rings, it's hard to believe Lego was once clueless about branding
Nike names Adam Sussman first chief digital officer
Signals bolstering of digital efforts across Nike.com and Nike+
Twitter's new algorithmic timeline arrives - and what it means for brands
Top tweets will no longer display in chronological order, but by relevance to the user.
Facebook Messenger bots can now send ads to consumers
24-hour window open for sending promotional content or ads – provided user got in touch first
Burberry offers personalised Christmas gift advice on Twitter
Burberry is coming to the aid of last-minute Christmas shoppers with the launch of a personal gift advice service on Twitter.
Twitter to sell ads on tweets embedded on other sites
Twitter reportedly plans to sell ads against tweets embedded on external websites, alongside those on its own apps and site.
Stop optimising 'the sh*t' out of marketing, says Adidas brand boss
Going for the hard sell will no longer cut it with the increasingly powerful millennial generation, according to Adidas' director of global brand strategy, Stefanie Knoren
WPP drawn into US Department of Justice investigation
Network 'fully co-operating with enquiries'
CPG giants won't survive without data, says outgoing Mondelez media boss
In an exit interview with Campaign, Bonin Bough - who is leaving to helm a CNBC series with Lebron James - talks about the biggest challenges facing packaged goods marketers
We haven't figured out what to do with the Motorola brand, says Lenovo marketing boss
Lenovo completed its $2.91 billion acquisition of Motorola's handset business, Motorola Mobility, almost a year ago, but hasn't quite worked out how to bring the two companies together.
Visa threatens to pull FIFA sponsorship: Will other brands follow suit?
The toxic combination of corruption and human rights scandals could see soccer's World Cup tournament losing its appeal with the world's top brands
Apple's Christmas ad preaches acceptance
The message is 'Open your heart to everyone'
Viber launches Public Chats in major global marketing push
Viber’s new feature will eventually allow any user to broadcast their chats publicly, and allow others to listen in.
TV offers better ROI than digital, says Coke marketing chief
Speaking at an event, Marcos de Quinto said that efforts to make Coca-Cola a digital company are underway, but 'won't just put ads in social media'
Apple launches heartfelt 'The human family' spot ahead of the Olympics
Part of its long-running Shot on iPhone series, this spot is narrated to a poem by Maya Angelou
Brands face Google 'mobilegeddon' after search changes
Brands face a heavy drop in traffic from today, after Google made "significant" changes to its search algorithm to favour mobile-friendly websites
Coca-Cola speaks out about 2022 World Cup migrant worker abuse
Coca-Cola and Visa have spoken out against the human rights abuses taking place in Qatar, where hundreds of workers have died during construction work on the 2022 World Cup sites.
Twitter hasn't done enough about abuse, admits chief Jack Dorsey
Says the company hadn't thought 'cohesively' of a solution to harassment
Digital is a barrier to human engagement, says neuroscience entrepreneur
Constant connectivity has many benefits, like instant access to knowledge, or finding long-lost friends. It just isn't making us better humans, according to neuroscientist and entrepreneur Beau Lotto.
ING's Next Rembrandt project proves god is in the machine
JWT Amsterdam's Next Rembrandt project challenges the nature of human creativity.
Nike's Trainspotting-style rants take a swipe at smartphone generation
View the campaign conceptualised by Wieden & Kennedy Portland.
Behind the veil: MuslimGirl's founder is out to smash stereotypes
24-year-old Amani Al-Khatahtbeh on tackling stereotypes, Donald Trump and demands of being a successful entrepreneur.
Brands won't stop ringing the man who invested in Pokémon Go's developer
David Jones hasn't lacked for attention as the ex-chief executive of Havas and founder of the first brand tech venture You & Mr Jones.
Pokemon Go will feature sponsored locations for retailers
Pokemon Go's developer, Niantic, has confirmed that it will feature sponsored locations in future, as brands and retailers try and cash in on the game's growing popularity.
Adidas ribs Paul Pogba in 'Never follow' campaign
Watch the ad film conceptualised by Iris Worldwide
Internet of crashing things: I don't want to live in a software patch world
Beware the lure of the Internet of Things - consumers don't want to be surrounded by connected objects that don't work and shout corporate messaging at them
Anti-Black Friday marketing tactics: John Lewis, Aldi and Jeep shun one day discounting
Declaring yourself against Black Friday has become as much of a marketing tool as promoting price reductions, with Jeep, Aldi, Lidl and John Lewis all holding their noses at the retail event of the year.
MMGB: Apple ropes Selena Gomez into new iPhone 6S ad
Apple aired the first ad for the new iPhone 6S during its keynote this week, featuring singer Selena Gomez and US comedian Bill Hader.
Google Contributor: the end of ads on the web?
Google has challenged its own ad-funded business model by launching Contributor, a US service that asks users for a monthly subscription in return for ad-free access to the web.