Oriflame India sees ‘great opportunity’ in men’s products
Campaign India caught up with sales director Pradnya Deshpande on the sidelines of a product launch
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‘Innovations have fuelled trend of premiumisation’
Sushant Dash, global brand director, Tata Global Beverages (TGB), on evolving consumers, rural initiatives and importance of the Tata legacy for marketing campaigns. Excerpts:
‘Big brand advertisers would prefer to buy in a private market place than an open exchange’: Brian Lesser
WPP Xaxis’ global CEO joins Apac MD Michel de Rijk and India director Atique Kazi to talk on evolution of programmatic buying, why clients can’t to do it in-house, and more
Marketer: ‘We realised we’ve got to be a ‘range’ brand’
Saumitra Prasad, CMO, Kokuyo Camlin, speaks with Shinmin Bali on trying to redefine categories, warming up to advertising, evolving consumer habits, importance of market research, and more
IAA's 'Let's Get Real' seminar: ‘Inclusivity is the new cool, exclusivity is old-fashioned’ - BBDO's Josy Paul
Differentiation key for brand building, said the speaker
IAA Retrospect & Prospects: Of 'constructive discontent', collaboration. consistency and higher purpose
Coca-Cola's Venkatesh Kini spoke on how the brand is navigating the changing communication landscape
‘PR agencies are not structured to deal with changing reality’
Ameer Ismail, executive director, LinOpinion GH and Lowe Lintas + Partners, speaks about the evolving role of PR, the need for structure, storytelling and more
‘Creativity is about helping us engage’: Sir John Hegarty
The founder of BBH was speaking at ASCI's 'Creativity, For Goodness’ Sake' event on March 20.
Close up: ‘To have a consensus is becoming a difficult thing’
Anupama Ramaswamy, group creative director, Cheil Worldwide SW Asia, reflects on the ‘mush’ approach to advertising, fragmented consensus, importance of processes, awards work and more
The biggest challenge is to be seen as fair by all stakeholders: Narendra Ambwani
ASCI to announce app, training program at ‘Creativity, For Goodness’ Sake’
‘Customers are seeking more and more customisation’: Bhavesh Somaya
Bhavesh Somaya, director of marketing and innovation, Diageo India, speaks with Campaign India about building earned and owned capabilities, the challenges in a surrogate market, building sustainable brands and more.
IAA Debates Mumbai: Decoding the metro 'sheen'
The event saw Sadashiv Nayak and Atul Phadnis debating Ronita Mitra and Amitabh Pande
Double Standards: Has trust in editorial content gone down?
Dr Bhaskar Das, CEO, ZEE Group and Hari Krishnan, MD, Zenith Optimedia speak with Shinmin Bali about the wavering nature of trust towards editorial content
Don't 'templatise' everything: GenAsia study
Pan-Asia study covered five Indian cities
'We can build a mobile center of excellence from India...'
Michael Kahn, CEO, Performics Worldwide, ZenithOptimedia Group, speaks to Shinmin Bali about agencies operating in the specialisation era, the strategic importance of acquisitions and the challenges of operating in India
Close up: ‘I would love for advertisers to believe in us a lot more'
Anjali Rawat, ECD - art, Scarecrow Communications, tells Shinmin Bali about her love for everything creative, mentorship and the advertiser-agency relationship
'There is an appetite within the consumer to make a product their own': Lee's Philip Ward
The shift to 'athleisure' hasn't affected the Apac region, says the marketing head. The global mantra continues to be 'innovation', alongside 'differentiation'.
Influencing the influencers: A decade on, the Laadli campaign labours on
‘Changing the mindset’ would encapsulate what the Laadli campaign from Population First, in the space that it has created for itself over the last ten years, has been trying to do. We speak with Dr AL Sharada, director, and SV ‘Bobby’ Sista, executive trustee, Laadli, for more on the genesis of the movement that has worked closely with the advertising and media fraternities to incubate the change it seeks
Close-up: ‘We’ve begun judging the people behind the work’
Rahul Nangia, chief creative officer – west and south, L&K Saatchi & Saatchi, on having faith in clients, need for adlanders to be more supportive of each other, and his time as a ‘militant’ creative at Grey
Live Issue: Can ‘rebranding’ redeem Air India?
Can the national carrier rise with the help of a new identity?
IAA Debate: Are agencies keeping pace with advertiser needs?
The event saw Satpathy and Bhasin debating Joshi and Balsara
'We’re not completely different from JWT but our offering is different': Siddhartha Vinchurkar
The MD of Mirum talks about the relationship with J. Walter Thompson, plans for India, and more...
‘When you get someone to tweet about your show, you’ve made a viewer a marketer’: Rishi Jaitly
The India market leader of Twitter was addressing delegates at Tv.Nxt in Mumbai
What is ‘future ready’ if the future is evolving rapidly? asks Raj Nayak
Indian consumers don’t seem to like consuming second hand content, says Sanjay Gupta
‘The desire is to make digital as big as our offline PR practice in five years’: Ketchum Sampark
Q&A with NS Rajan, global partner and MD, Ketchum Sampark, and Jon Higgins, senior partner, CEO - International, Ketchum
All About: Programmatic buying in India
Despite the promised benefits, why hasn’t it taken off?
‘Rise of middle class will be the engine of growth in India’: Sir Martin Sorrell
The WPP CEO was addressing media while unveiling findings of a brand study in Mumbai
'Social media interrogates the substance of the provider’
Mumbai-based brand and communications consultancy Chlorophyll celebrated its 15th anniversary with a discussion on: ‘The corporate brand is the new product brand’
'The plan is to develop categories ahead of anybody else in the top villages': Ashish Rai, HUL
The FMCG company’s head of rural businesses and alliances urged marketers to treat rural marketing efforts as an investment
'Awareness, affordability, availability': George Angelo, Dabur India
The ED, sales at the FMCG major on the environment within which rural marketing exists
‘Our customers tell us if we are going right or wrong immediately’: Tarak Bhattacharya, M.O.D
The COO of Mad Over Donuts on listening to customers, correlation between social media initiatives and sales, and what’s next on the marketing agenda
Close up: 'There is much to discover in human frailty'
Joy Mohanty, national creative director, Publicis Capital, speaks about the 'stumble', the 'almost-indulgent' advertising, being slaves of classification and more
Edelman Trust Barometer 2015: Trust in businesses, government and media rises in India
NGOs see a minor dip; India second most trusting nation
Goafest 2015: 'Identify employees with most passion and light the fire in their belly': Suhas Gopinath
The 28-year-old CEO of Global Inc spoke at the Knowledge Seminar on day three
Goafest 2015: 'When content, community and commerce combine, we get a really powerful force': Jonny Stark
The SVP - Apac at Razorfish, spoke about the human connect on day two
Goafest 2015: 'Safe is not safe in today's reality': R Chandrasekhar
The Nestle executive urged the audience to adopt 'relevant creativity' at the Discovery Industry Conclave on day one
Youth ask: ‘How do we decide whom to vote for?’
Excerpts from an on-ground event in Mumbai, a part of MTV’s ‘Rock The Vote’ initiative encouraging youth to vote
Youth ask: ‘What news on politicians should we trust?’
Excerpts from an MTV Rock The Vote event in Mumbai that featured political spokespersons interacting with youth
‘The affluent consumer across Asia largely wants the same things’
Q&A with Karen Ngui, DBS Group Holdings and Sheran Mehra, DBS Bank India, on expansion plans in India, marketing challenges, opportunities
‘Ad cap will drive (co-) creation of experiential properties’
The SVP and business head, INS, Viacom18, talks about the unit’s first year, opportunities in branded entertainment and the newly launched vertical ‘Spotlight’
‘We’re hiring a lot of people from advertising who want to move into PR’: Glenn Osaki, MSLGroup
The PR company’s Asia president says use of paid, owned, earned by the agency is increasing across the region
IAA Young Turks Forum: ‘Chase margin first, volumes next’
Series kicked off on 13 May with Nihal Kaviratne of Akzo Nobel India on the theme ‘Asia: Who’s Consuming?’
IAMAI 2014: ‘Someday technology and marketing would definitely merge’
A panel discussed ‘Marketing Teams in 2020: Challenges of hiring the right size teams’
IAMAI 2014: ‘Marketing is a subset of digital’
Discussions underlined that digital is no longer about spending money - it can be used to make money
IAMAI 2014: ‘The goal of your digital strategies should be to add a layer of convenience to your customers’ lives…’
Panel discussed need for marketers to focus on digital investment, and how consumers have begun to view digital as the primary grievance redressal medium
‘Perception about the brand is formed well after the cash register rings’
Q&A with Terry D Peigh, SVP and MD, Interpublic Group, on the 2014 wave of ‘New Realities’
‘Brands are expected to be on social media with a purpose’
Q&A with Christian Kurz, vice president, research and insights, Viacom International
‘It’s important that you put commerce and content in the right order'
Q&A with Mark Eyers, chief content officer, Turner International Apac, and Krishna Desai, director and network head - kids, South Asia, Turner International India
FICCI Frames 2014: ‘The day your brand is built, people will be willing to pay’
Vishnu Som, Dr Bhaskar Das and Ashok Venkatramani, on advertising revenues, ratings and primetime ‘talk’, in a session moderated by Jon Sopel
Live Issue: Can social media predict mandate for 2014?
One is that social <i>junta</i> may not represent aam junta, entirely; the other issue is that of PR, finds Shinmin Bali
FICCI Frames 2014: ‘A channel from India will give the BBC and the CNN a solid run for their money’ - Arnab Goswami
The editor-in-chief of Times Now spoke of ‘new media’ and how storytelling on TV has changed irreversibly, in a session anchored by BBC’s Jon Sopel
‘Marketers must understand how a consumer perceives their brand’: Prof. Kevin Keller
FCBUlka Group’s Cogito Consulting and Somaiya Institute organised a seminar on ‘Building Powerful and Profitable Brands - In Good and Bad Times’ in Mumbai on 10 March
Have elections 2014 underlined power of PR?
Did managing perception effectively win this election for the BJP? Shinmin Bali seeks views of comms pros
Will the future digital agency be within the client company?
Is there a growing need for having in-house digital departments in addition to agencies? Shinmin Bali finds out.
Goafest 2014: What brings people to Goafest 2014?
We asked delegates to state expectations from this year's festival
Goafest 2014: India's youngest app developers take stage; leave it with a standing ovation
Sanjay and Shravan Kumaran spoke of what inspires them, and why they are bullish about the mobile
‘Unless you have established yourself as a brand, affordability will be the differentiator’: Manoj Verma, Orient Electric
Q&A with the CEO of the ‘fan company’, which has ventured beyond the category and is urging consumers to ‘Switch to Smart’. Here’s why.