'We can build a mobile center of excellence from India...'
Michael Kahn, CEO, Performics Worldwide, ZenithOptimedia Group, speaks to Shinmin Bali about agencies operating in the specialisation era, the strategic importance of acquisitions and the challenges of operating in India
by Shinmin Bali
To continue enjoying this content, please sign in below. You can register for free for limited further access or subscribe now for full access to all out content.
Sign In
Trouble signing in?
Register for free
✓ Access limited free articles each month
✓ Email bulletins – top industry news and insights delivered straight to your inbox
Subscribe
✓ All the latest local and global industry news
✓ The most inspirational and innovative campaigns
✓ Interviews and opinion from leading industry figures