Sheetal Pritmani Mukherjee

Opinion: Communication in the age of martech

Opinion: Communication in the age of martech

Advertising in its current form has some catching up to do, reveals the author

Opinion: Is agility the enemy of creativity?

Opinion: Is agility the enemy of creativity?

Only when leadership has the ability to face constructive criticism, will creativity and innovation flourish, says the author

Opinion: Technology is the biggest asset in the race for attention and relevance

Opinion: Technology is the biggest asset in the race for attention and relevance

It would be myopic to underestimate the capability of technology to disrupt our industry and practice, says the author

Opinion: Empathy and ethics on social media

Opinion: Empathy and ethics on social media

The author has noticed enough scenarios where compassion has gone missing on social media