Senthil Kumar Hariram

Brands will win when they stop chasing attention

Brands will win when they stop chasing attention

Sustainable marketing isn’t about being louder; it’s about being the right answer at the right moment in the right context.

Search is being rewritten – and marketers aren’t ready

Search is being rewritten – and marketers aren’t ready

As AI reshapes search, brands must move past traditional SEO to engineer discoverability within AI-driven ecosystems and redefine visibility for the future.

SEO myth busters - stop doing this to rank higher

SEO myth busters - stop doing this to rank higher

The author breaks down some of the most popular myths that have pervaded the SEO industry in the last decade.