Brazil 2014 showed once again why sponsors need to grow some balls
Sponsors need to move on from silent acquiescence and become more willing to publicly talk about the downsides of the events they support, says the author
Sponsors need to move on from silent acquiescence and become more willing to publicly talk about the downsides of the events they support, says the author
If taking off to work with an NGO abroad means you come back a fresher, stronger marketer, then nothing should hold you back, says the author