Sanjay Trisal

Opinion: Blocking mobile ad fraud in the billion-dollar gaming industry

Opinion: Blocking mobile ad fraud in the billion-dollar gaming industry

Marketers need to be armed with an advanced and sophisticated mobile ad fraud solution and be cautious of every step of their consumer journey, says the author

Opinion: Overcoming fraudsters in India’s mobile advertising market

Opinion: Overcoming fraudsters in India’s mobile advertising market

Ad Fraud? Fret-not, says the author, and lays down some ground rules to bypass the fraudsters