Sanjay Trisal

Opinion: Overcoming fraudsters in India’s mobile advertising market

Opinion: Overcoming fraudsters in India’s mobile advertising market

Ad Fraud? Fret-not, says the author, and lays down some ground rules to bypass the fraudsters

Opinion: Blocking mobile ad fraud in the billion-dollar gaming industry

Opinion: Blocking mobile ad fraud in the billion-dollar gaming industry

Marketers need to be armed with an advanced and sophisticated mobile ad fraud solution and be cautious of every step of their consumer journey, says the author