Opinion: Blocking mobile ad fraud in the billion-dollar gaming industry
Marketers need to be armed with an advanced and sophisticated mobile ad fraud solution and be cautious of every step of their consumer journey, says the author
Marketers need to be armed with an advanced and sophisticated mobile ad fraud solution and be cautious of every step of their consumer journey, says the author
Ad Fraud? Fret-not, says the author, and lays down some ground rules to bypass the fraudsters