Sixth Element pioneers consolidation for OOH in Pune
Pune-based OOH media houses Asha Publicity, Captions Outdoor Advertising and Hallmark Outdoor Advertising have joined hands
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Seventh edition of In-Store Asia to host two-day seminar and Awards
The 7th Edition of In-Store Asia is tapping shopper marketing and retail design industry
OOH spenders say an accredited SOP is the only way
IOAA and Campaign India hosted the second session on OOH Advertising in Gurgaon on 18 January
HP says brand owners "need educating"
So said Alon Bar-Shany, vice-president of HP Indigo, during a webinar on 12 December
IOAA reviews implementation of standard practices for OOH
Several reports from various members were noted where a two large agencies have not implemented the SOP and also have tried to blatantly violate the minimum display period
BBC sells its stake to The Times Of India owner Bennett, Coleman and Co
In a separate sell-off, BBC Worldwide has sold its consumer magazines division via a licensing and sales agreement to a UK-based private equity firm Exponent