Agencies risk running faster in the wrong direction
From BlackBerry to Kodak, efficiency without direction has toppled giants. For agencies, survival now depends on velocity, not speed.
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From billable hours to billion-dollar IP: Agencies face AI reckoning
As AI reshapes industries, agencies must pivot from selling time to building proprietary assets—before disruption makes their model obsolete.
The real risk in playing it safe
Breakthroughs rarely emerge from cautious committees. For agencies testing AI, alignment, autonomy and acceptance of failure outweigh top-down declarations.