Sakina Pittalwala

Gen X: The original harbingers of change

Gen X: The original harbingers of change

Ipsos' Sakina Pittalwala explores the dynamics and contributions of Generation X in India, and builds a case for how brands can leverage the potential of this critical age cohort

Opinion: Unstereotyping for inclusivity

Opinion: Unstereotyping for inclusivity

The author shares insights on different brand's endeavours to be more inclusive and diverse