The group CEO, MullenLowe Lintas Group India, chief strategy officer – Asia Pacific, and head of global planning council, shares what he would like to see changed or tackled next in the Indian advertising industry
The authors compare ChatGPT to Roald Dahl’s Great Automatic Grammatizator
The author believes that one way of getting out of the current quagmire is to adopt certain qualities or characteristics of a planner, elevating planning as a way of life, whether it is in the personal or professional realm
In this piece, the co-authors explore a few possibilities the metaverse provides
In this piece, the co-authors explore a few possibilities the metaverse provides
Indian brands have been way too complicit in toeing the official line and are very wary of taking the establishment on publicly, says the author
The author explains why brands should be looking to evolve to an ecosystem
The absence of touch doesn’t just negatively impact social interactions but also has tremendous potential to disrupt the world of brands
Increasingly, corporate entities and brands are not afraid to take a very strong and public stance.
The author urges readers to make 2019 the year of questions and making it a part of everyday conversations
And that distinction can only stem from a ‘Stand’ that shares a larger purpose, contends the author
A wish is one of the most primal, instinctive and ubiquitous elements of human existence, says the author
Kids will always be one step ahead of adults and adults will always be kids in disguise, explains the author
Purpose is the catalyst that can reinvigorate and empower capitalism, contends the author
If media AoR can command greater premium by adding new value, why not a separate AoR for integrated strategic planning, asks the author