Blog: The future of artificial intelligence is a no-brainer
The authors compare ChatGPT to Roald Dahl’s Great Automatic Grammatizator
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Create, cultivate, concatenate ‘idea ecosystems’: S Subramanyeswar
The group CEO, MullenLowe Lintas Group India, chief strategy officer – Asia Pacific, and head of global planning council, shares what he would like to see changed or tackled next in the Indian advertising industry
Subbu's blog: The verse of reality and the reality of verse
In this piece, the co-authors explore a few possibilities the metaverse provides
Subbu's blog: The verse of reality and the reality of verse
In this piece, the co-authors explore a few possibilities the metaverse provides
Subbu's blog: Live like a planner in 2022
The author believes that one way of getting out of the current quagmire is to adopt certain qualities or characteristics of a planner, elevating planning as a way of life, whether it is in the personal or professional realm
Subbu's blog: Take a stand. History will stand by it
Indian brands have been way too complicit in toeing the official line and are very wary of taking the establishment on publicly, says the author
Opinion: Political stands – the new mantra for brands
Increasingly, corporate entities and brands are not afraid to take a very strong and public stance.
Subbu's Blog: Questions are the best way to answer
The author urges readers to make 2019 the year of questions and making it a part of everyday conversations
Subbu's blog: The touchstone of emotion
The absence of touch doesn’t just negatively impact social interactions but also has tremendous potential to disrupt the world of brands
Subbu's blog: Cohesive brand experiences for accelerated growth
The author explains why brands should be looking to evolve to an ecosystem
Subbu's blog: Distinctive advantage is the new competitive advantage
And that distinction can only stem from a ‘Stand’ that shares a larger purpose, contends the author
Opinion: 'Tomorrow is overdue': S Subramanyeswar
If media AoR can command greater premium by adding new value, why not a separate AoR for integrated strategic planning, asks the author
Opinion: ‘Good And Service’, the new ‘Goods and Services’
Purpose is the catalyst that can reinvigorate and empower capitalism, contends the author
Opinion: Every wish is a command
A wish is one of the most primal, instinctive and ubiquitous elements of human existence, says the author
Opinion: Get Out Of The Way
Kids will always be one step ahead of adults and adults will always be kids in disguise, explains the author