Ruppal Walia Sharma

Different or done: The hard work of staying unique

Different or done: The hard work of staying unique

In a world that rewards sameness, brands must relentlessly defend their uniqueness—or risk becoming commodities overnight

2026 is set to be the year of Connected TV

2026 is set to be the year of Connected TV

As CTV surges across India, platforms must innovate without sacrificing the viewing experience.