‘Just because you can do it doesn’t mean you should’: PepsiCo’s Sorin Patilinet
Ahead of his Campaign360 keynote in May, Patilinet argues that when AI makes everything possible, marketing’s competitive edge will lie less in speed than in judgment.
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There’s opportunity in being a late mover: Netflix’s ads chief Amy Reinhard
With investors watching closely as Netflix pursues Warner Bros Discovery, global ads president Amy Reinhard says 'premium positioning', not 'price play', will drive the company’s next phase of growth.
The 2025 Wrap: The biggest brand blunders and backlashes of the year
Standout moments from a year when the internet’s patience wore thin, and its pitchforks stayed sharp
Indeed’s CMO on marketing through a tougher and selective hiring market
Mass layoffs, AI-flooded inboxes and a rival in LinkedIn that overtook them by revenue—Indeed global CMO James Whitemore tells Campaign Asia why this bruising jobs market is also the platform’s biggest opportunity, provided every dollar is spent on making better matches.