Robert Jeffery

There’s opportunity in being a late mover: Netflix’s ads chief Amy Reinhard

There’s opportunity in being a late mover: Netflix’s ads chief Amy Reinhard

With investors watching closely as Netflix pursues Warner Bros Discovery, global ads president Amy Reinhard says 'premium positioning', not 'price play', will drive the company’s next phase of growth.

The 2025 Wrap: The biggest brand blunders and backlashes of the year

The 2025 Wrap: The biggest brand blunders and backlashes of the year

Standout moments from a year when the internet’s patience wore thin, and its pitchforks stayed sharp

‘Just because you can do it doesn’t mean you should’: PepsiCo’s Sorin Patilinet

‘Just because you can do it doesn’t mean you should’: PepsiCo’s Sorin Patilinet

Ahead of his Campaign360 keynote in May, Patilinet argues that when AI makes everything possible, marketing’s competitive edge will lie less in speed than in judgment.