Opinion: Digital D2C – data to creative
The scientific confidence that marketers can obtain from investing in creative intelligence data serves as a guiding beacon across even the most turbulent waters, says the author
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Opinion: Facebook, Reliance Jio partnership - reading between the line
Will the stakes in Mukesh Ambani’s Jio lead the revival that Mark Zuckerberg is looking for Facebook India?
Opinion: Forget B2B or B2C, advertisers need to focus on H2H (human to human) advertising
When the consumer is looking for more emotional comfort, marketers need to value and focus on personal experience, explains the author