Pepsi expands K-pop investment, appoints Blackpink as Apac brand ambassador
The soft-drink maker will lean on the wildly popular Korean girl band to launch limited-edition products and a cross-platform campaign
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For Unilever, pandemic provides new purpose for brand Lifebuoy
Over 126 years after William Lever founded the soap brand to aid Cholera-ravaged England, Lifebuoy is returning to its roots as it becomes a billion-Euro brand and mounts a global expansion
Why talent is moving from agencies to tech platforms and startups
While pay is a big draw, other compensation such as stock options and bonuses are a key attraction too
Cheil Worldwide, Grey launch contrasting initiatives to tap ecommerce opportunity
Korean network launches a complete ecommerce platform, while WPP's creative shop forms a global collective of talent.
Dentsu forecasts revival in adspend in 2021, digital to account for 50% for first time
India, the UK and and France expected to see fastest growth, and the OOH market will revive
Hyundai Motor, UNDP sign sustainability pact
Korean carmaker pledges to strengthen its commitment to sustainable mobility and engage with millennial and Gen Z innovators.
Facebook takes down networks in China and The Philippines for misleading content
More than 155 accounts removed for what the company calls coordinated inauthentic behaviour.
Ad revenue crumples, but YouTube shines in Q1 for Google's parent company, Alphabet
At-home consumers bolster YouTube, Google Cloud, but CFO warns Q2 will be difficult for the advertising business.
Can adland make work-from-anywhere work?
With some employees embracing logging in from wherever suits their fancy, the industry faces a race to keep pace with the desires of an increasingly footloose workforce
It's unfair to place brand trust solely on the CMO's shoulders
Trust has to be something that's tied to the mission and the vision of the company, not siloed into one department
The Great Resignation: How a raft of exits is compelling the ad industry to rethink people plans
While employee attrition has always been an industry bugbear, a growing cohort of Covid quitters has pushed companies to rethink the future of work and employment. Although not all are ready to admit there could be a problem afoot
Facebook's strong earnings clouded by concerns over iOS privacy controls
Social media giant's revenue rose 33% and profit rose 44% as the pandemic drove consumers' business and leisure online
Tottenham Hotspurs rides digitalisation, personalisation to retain fans
With a multitude of entertainment options, the 130-year old club has a fight on its hands to keep consumers—especially millennials—interested in the club, says executive director Donna-Maria Cullen
OMG sends sports unit Fuse onto the pitch in Apac
Fuse's former strategy director, Jonathan Drakes, will helm the sports and entertainment practice in the region, with Tuborg signed up as first client; the agency is looking for a country lead in India
Reliance Retail to acquire Future Group
Acquisition of Future Group, the owner of the Big Bazaar brand among others, is expected to give Reliance access to a third of India's organised retail market.
Customer transformation, digital drive continued resurgence at Dentsu
The group reported 14.9% growth in net revenue at Dentsu Japan Network, and its international business posted a 17.7% uptick in its top line for the first quarter of 2022
Sunita Rajan named Bloomberg's head of media in Asia
As managing director, APAC media sales and marketing, she will be tasked with growing advertising revenues and client marketing across all of the publisher's platforms
DAN launches programmatic offering Dentsu Curate
Solution aims to improve media quality and efficiency by consolidating supply, and working closely with tech platforms and data partners.
Inhousing drives marketing for TCS, India’s largest technology outsourcer
CMO Rajashree R. explains how Tata Consultancy Services' inhouse team is breaking away from stereotypical B2B imagery of buildings, servers and people, to focus on aspiration and human connection
WPP makes $30 million, three-year anti-racism pledge
Agency network to make donations, offer free services and shore up its own diversity metrics.
Digital gains will not offset ad downturn in 2020: Magna
Digital advertising is expected to grow by 8% to $336 billion in 2020, but this is not enough to counter an 18% decline in linear advertising, according to IPG's research arm
Digital ad growth will fall to single digits thanks to pandemic: Magna
And that's the good news, according to a Magna Global report, as the crisis hammers spending across all formats.
DAN's results drag Dentsu numbers down, Asia the biggest laggard
Revenue falls 18% and operating profit plunges 39.2% although cost cuts announced in December have begun to have an impact.
As pandemic gains dry up, frugal times ahead for Amazon
Ad sales growth, along with two years of Covid-fuelled ecommerce growth is slowing, shifting the global online retailer's focus toward cost efficiencies
India helps light up Amazon's strong Q4 earnings
Billion dollar investment, job generation plans and Prime growth help drive company's robust sales and profit growth in Q4
How Unilever ships Walls ice cream to Maldives, St. Ives moisturiser to Australia and Vaseline lip balm to Mongolia
Unilever International, a billion-euro entity, is the consumer goods giant's in-house 'challenger business' and helps identify new growth opportunities for brands in new markets
Siddharth Jain to leave WarnerMedia
Clement Schwebig to lead a new structure that unites WarnerMedia Entertainment Networks, Warner Bros and consumer products, gaming and location based Entertainment, in Asia Pacific
Tencent cuts 5,000 jobs, slashes marketing spend by 21%
Chinese tech platform reports its first revenue dip for the second quarter of its financial year
Brands need to double time spent advertising online mega sales: Facebook-MediaCom study
With APAC consumers flocking online during the pandemic, marketers need to invest early and widen their net to maximise impact during these events, according to a whitepaper from Facebook and MediaCom.
Netflix launches 'One story away' campaign across 27 markets
Watch the film conceptualised by AKQA here
Unilever's Samir Singh: Sustainability shouldn't burden consumers with guilt or expense
In his first interview since becoming Unilever's global personal care CMO, he details how the consumer goods giant is evolving hygiene products into wellness products and is embedding sustainability in its brands while facing growing local competition
Twitter's advertising revenue crosses $1 billion in Q4
Overall topline grows by 28% and operating income by nearly 65%, even as pandemic sees company's net loss swell
CMOs race to reshape plans: Dentsu survey
Agencies are struggling to keep up, a new report shows, with key CMO concerns around managing budgets, driving greater efficiency and bringing new insights to the table.
Dentsu promotes Prerna Mehrotra to APAC media CEO
She will be responsible for driving the network's global media strategy and delivery in the region, in addition to her role as MD for the media group in Singapore
Alibaba cuts marketing spend as it reports first flat revenue growth
Softness in Chinese commerce business offset by growth in cloud computing unit
Dentsu reports improved earnings, led by its domestic business in Japan
While the Japan business has recovered strongly, its international unit, especially APAC was a drag on third quarter metrics
With mixed travel recovery in Apac, Hilton focuses on shorter, localised campaigns
Campaign sentiment has shifted from dreaming of a vacation to pushing consumers to graduate from weekend trips to weeklong adventures, says Ben George the chain's senior VP and commercial director
In a rough 2020, incumbents and upstarts took divergent M&A paths
As the pandemic crippled adspend, older networks preserved cash, while newer operators made opportunistic deals
How OnePlus' Nord became a breakout star in the middle of a pandemic
By upending the rules of mobile handset marketing, the Chinese handset upstart hopes to continue its offbeat marketing success.
WPP's Mindshare, Ogilvy and Wavemaker make strong return to South Asia AOY awards
Mindshare bags the top digital- and media-agency awards, while Ogilvy wins the top prize for creative shops in South Asia and Wavemaker wins two people awards
Warc sees ecommerce adspend softening pandemic cuts
Brands will spend $59 billion on ecommerce advertising this year, over 18% higher than in 2019.
Snap revenue climbs, but monetising new users remains challenging
Social media platform's revenue rose 52% for the third quarter, daily active users climbed 18% and overall per user revenue jumped 28%.
Google ad revenue crosses $50 billion in Q2
Parent company Alphabet sees a strong rebound from pandemic constraints, with revenue up 62% and operating income up 31%
Netflix misses subscriber addition target in Q3, despite Asian growth
Video streaming service's growth driven by APAC, production gathers pace after near shutdown in March.
How the pandemic changed advertiser-agency relationships in China: WFA research
More than three quarters of advertisers in a new survey from the World Federation of Advertisers say the pandemic strengthened their ties with agency partners. However, only 20% have adapted their performance evaluation or KPIs as a result.
China sees weakest marketing M&A in past decade
Asia-Pacific deal-making slumps as companies look inward, reveals R3 Worldwide study.
2021 Apac adspend to grow 8% to $229 billion: Dentsu
Global investment will grow 10.4% in 2021, with all regions seeing growth, according to Dentsu's latest forecast. Digital spend will reach 54% of the total in Apac
Frenzied pandemic buying pushes Amazon's quarterly revenue past $100 billion
As founder Jeff Bezos announces his move to executive chairman, revenue from Amazon's 'other' category, which includes advertising, soars 64% year-on-year
Netflix CMO Bozoma Saint John bats for increased personalisation and nuance in marketing
Shifting away from old rules around catering to the masses, the influential marketer tells attendees at Adobe Experience Makers Asia 2021 to listen to a focus group of one
Dentsu reports 14.2% revenue decline, profits down nearly 25%
Asia performed the worst among regions, and although the company says pandemic pains have eased slightly, a cost-cutting cull aims to reduce the international agency roster from 160 to just six
Visa refreshes brand identity after seven years
The new 'Meet Visa' identity, developed by Wieden+Kennedy, is a nod to the brand's evolution from its card-issuing roots, as it looks to position itself as a broader financial-services platform
Google ads and cloud send Alphabet profit skyrocketing to $15.7 billion in Q4
A couple of quarters after the Covid-19 pandemic hit its financial performance, Google's parent company has recorded a 69% jump in operating income and 23% lift in revenue year-on-year
The brands making the best impressions on women in Asia-Pacific
WhatsApp, Google and YouTube top the list in India
GroupM names new Asia-Pacific leadership
New structure sees Patrick Xu expanding his mainland China remit to include Hong Kong and Taiwan, while Ashutosh Srivastava to manage the rest of Asia-Pacific.
Booking.com CMO on brand's pivot to local sights, and what comes next
Global CMO Arjan Dijk explains how the travel portal is helping consumers (who now value a vacation higher than finding true love, thanks to the pandemic) discover new sights in their backyards (for now)
Marketing in Asia is a balancing act: Visa's Danielle Jin
The brand's Asia CMO discusses the diversified demands of marketing a storied brand in a complex and competitive market. Here's how Visa is iterating campaigns, learning from China and capturing first-party data
Social-media platforms clamp down on Trump
Facebook, YouTube and Twitter take action after outgoing US president stokes violence in lead up to handover of power
How Nespresso plans to brew long-term gains from its pandemic buzz
Following a recent campaign fronted by longtime ambassador George Clooney, chief brand officer Anna Lundstrom says she wants to deepen the brand's product range and reinforce its purpose to build upon a Covid bump
A year after abandoning 'deathtrap', WPP's Malaysian campus plans remain in limbo
Agency network says it continues to look for a suitable location for a new KL campus, with agencies remaining in disparate offices for now.
Publicis Groupe bags Standard Chartered's global creative business
The win follows a competitive three-way tussle and wrests business from incumbent TBWA\
AnyMind launches CastingAsia influencer platform in India through Pokkt
Company expects to sign up 75,000 to 1,00,000 influencers in the country in 18 months.
T. Gangadhar elevated as Essence's Apac CEO
He succeeds Kyoko Matsushita, who was promoted to global CEO last year.
Alibaba cuts marketing spend as it reports first flat revenue growth
Softness in Chinese commerce business offset by growth in cloud computing unit
Cannes Lions under fire for lack of diversity
Abraham Abbi Asefaw, ousted dean of the Roger Hatchuel Academy learning program at Cannes, decries the decision to leave the program's leadership devoid of people of colour
Brand Health Check: Is it the end of the road for Uber in APAC?
'Tears were not shed when the brand exited Southeast Asia': Experts weigh in how the ridesharing and food delivery giant can resurrect its struggling business in the region
Cannes Lions 2022: Despite India’s outperformance, APAC’s metal count dives
Creative leaders reflect on why usually-strong markets such as Japan, New Zealand, Australia and Thailand underwhelmed this year
Pressure on brands rising over Tokyo Olympic Games
Organiser uncertainty and lack of in-person attendance may see brands rethink their investment, commitment and marketing plans for the Games
Global marketing and tech M&A fell 19% by volume and 50% by value in 2020: Ciesco
Holding networks closed only 15 deals in the year, a 42% decline from 2019's total of 26
Asia business robust despite UK troubles: M&C Saatchi
Three of top six offices for the agency are in the region, and they continue to win new business and add headcount, according to the agency's Asia head.
Uneven regulation, tight deadlines catalyse spike in plagiarism
While content creators have been flooded with work recently, they've also had to contend with a flood of copycats. But lax legislation and hesitancy for creators to take action remain pending issues
Twitter ad revenue crosses $1 billion in Q2
Social-media platform sees overall topline grow by 74% as pandemic rebound and spike in user metrics drive growth
As subscriber numbers crater, Netflix mulls cheaper advertising-driven plans
The video streamer's recent earnings show stress of growing competition, sharing of accounts, and geopolitical tensions
'Frankly, we don't want to see more woke advertising'
The EVP of Unilever’s near $10 billion global skin cleansing and oral care unit, Samir Singh, says brands can’t hunt for purpose in the middle of a pandemic
Dentsu names global product lead for media
Rohan Philips takes on responsibility for developing the product strategy and roadmap for Dentsu clients worldwide across Carat, iProspect and Dentsu X